2. WHAT IS LBM? RESTRAINTS EXAMPLES FUTURE OF LBM USES/APPS 10 20 30

3. Question 1 - 10 LBM is most commonly used on _______

4. Answer 1 – 10 Smartphones

5. Question 1 - 20 LBM uses computers __ _______ to find restaurants, hotels, etc. in the user’s area.

6. Answer 1 – 20 IP Address

7. Question 1 - 30 Marketers can use ___ technology to cater advertisements to consumers based on their location at any given time.

8. Answer 1 – 30 GPS

9. Question 2 - 10 xAd throws out ___ percent of inventory from publishers because the location data isn’t accurate.

10. Answer 2 – 10 80%

11. Question 2 - 20 There are two ways a company can retrieve data, first-party data and ________.

12. Answer 2 – 20 Third-party data

13. Question 2 - 30 This type of data collection is the preferred method because it is not affected or touched by another party.

14. Answer 2 – 30 First-party data

15. Question 3 - 10 ______ teamed up with Foursquare to award one hundred random people who entered the establishment.

16. Answer 3 – 10 McDonald’s

17. Question 3 - 20 Taco Bell is using ____ to send special offers to people using the app when they’re in the general vicinity of a Taco Bell.

18. Answer 3 – 20 Waze

19. Question 3 - 30 Subway has teamed up with ____ to give customers special discounts when they get close to a Subway business.

20. Answer 3 – 30 O2

21. Question 4 - 10 The beta map plots more than 150 billion monthly pings from smartphone owners opening _______-_________ mobile apps and sites across the country.

22. Answer 4 – 10 Advertising-supported

23. Question 4 - 20 LBM has struggled to track their effect on __ ____ sales.

24. Answer 4 – 20 In-store

25. Question 4 - 30 The beta map is going to be used on _____ _____ this year.

26. Answer 4 – 30 Black Friday

27. Question 5 - 10 ____ is a platform for users to check-in at a location to redeem rewards, points, and coupons

28. Answer 5 – 10 Foursquare

29. Question 5 - 20 _____ is a mobile game that uses your location to set challenges and rewards, even connect locations to encourage multi-site visits.

30. Answer 5 – 20 SCVNGR

31. Question 5 - 30 ____ ____ allows users to check-in to receive rewards, but it also allows them to share and earn rewards together.

32. Answer 5 – 30 Facebook Places