1. Nadya Iotova Adult Services Librarian, Katie Wheeler Library Literary Orange 2011 Publicity Committee Chair OC Public Libraries Literary Orange Engage

2. Joint venture of OC Public Libraries and UC Irvine Libraries The domain controlled by OC Public Libraries In-house Publicity from the 4 th Literary Orange

3. Literary Orange Publicity 2010 Goals: –Increase awareness for LO 2010 –Increase the number of paying participants at Lit Orange 2010 Objectives: –Maintain an updated informative and attractive website –Promote LO online –Obtain press coverage in local newspapers, magazines, radio, and TV –Attract past participants –Increase number of 1 st time participants Note: Participants strongly vary by age from aging people to an increasing number of students (different level of computer savviness).

4. LiteraryOrange.org Currently: -No links to the Literary Orange YouTube Channel or Facebook. -No bookmarking options. Engage

5. Literary Orange Facebook Established as Group Creator: Laura Hearn Branch Manager OCPL Brea Branch 2 Admins 38 members

6. Facebook Literary Orange - Wall

7. Link to YouTube

8. Non-admins can write on the wall Facebook Literary Orange - Settings

9. Facebook Literary Orange - Info

10. Facebook Literary Orange - Photos

11. Facebook – “Events” on the Group Site Invite Guests option

12. Facebook – “Events” on Personal Accounts Select Guests to Invite not used

13. Facebook – Postings on Other Groups Sites

14. Use of Social Media by Authors Posting of Literary Orange on their personal websites, blogs, and Facebook – included in the Commitment letter to the authors –2 months before event letter sent to all authors to post on their websites/blogs/FB/GoodReads and on literary blogs (The Mark on the Wall, etc.) –1 month before Literary Orange 2010 eight (8) authors had posted info on their websites/blogs –No info available if postings on their FB

15. Blogs of Literary Orange Authors

16. Blogs of Moderators Post-event April 2010: Kristin Laughtin, Literary Orange moderator http://kristinlaughtin.blogspot.com/ Current Sunday, October 24, 2010: Literary Orange 2011 Website Up! 1 comment

17. YouTube Literary Orange Channel

18. Link to Literary Orange website

19. YouTube Literary Orange Channel – 15 videos and their views

20. Measuring Evaluation Forms 2010: “How did you hear about Literary Orange?” –Library - 80 –Website - 15 –Email - 18 –YouTube - 0 –Facebook – 3 –Friend – 41 –Other - 26 “Other”: –UCI Bookstore –Writers on Writing ( radio program of an author ) –PenOnFire (blog of an author) –Maile Meloy’s website (author) –KUCI –Book group –Previous attendee –Etc.

21. Measuring: Google Analytics

22. No referrals from Facebook.com or YouTube.com metadata

23. SUGGESTIONS AND COMMENTS ALWAYS APPRECIATED. Thank you. Nadya Iotova Nadejda.Iotova@occr.ocgov.com http://www.youtube.com/watch?v=405EIFTDjhQ