1. Steven A. Brigance 2712 Market Trace Fort Smith, Arkansas (479) 783-7070 sbrigance@4OurElders.com

2.  Who am I?  What I am not  What I do  Why I am here

3.  Our business  Old Sunwest v. New Sunwest  What you’ve done ◦ Survived ◦ Succeeded

4.  Compelled reorganizations  Highly visible personnel changes  Occupancy threats  Extraordinary downsizing  Media assaults

5.  Uncertainty (there must be a stronger word)  Imposed complexity  Consultants who are legal & financial experts, but…  Unqualified people judging “success”  Little if any internal control over events  Important but dangerous industry

6.  Increased focus on quality care & service  Increased focus on doing the right things  Focus on MVP’s  Focus on fewer but more important metrics  IQR (Independent Quality Review)  Accountability & rewards

7.  Communications from the top  Management team in place & functioning at highest level  Suits/claims down  Residents & Employee satisfaction surveys up  Occupancy up  Training  Community involvement

9.  Not the top goal, but the only goal  It’s the why that will get you through almost any how  This applies to everybody – no silos, no non- connectivity, no opting out

10. “He who has a why to live can bear with almost any how.” ~Frederich Nietzsche

11. Great care and service to every resident and family member by skilled people dedicated to doing the right things in every community, everyday, in every situation will make us the most successful company in the industry – guaranteed. ~Darryl Fisher April 26, 2008 In a prepared but undelivered speech

12.  Executives/Home Office Leadership  Home Office staff  Regional Managers  Administrators  Community Care Givers  Community Support Staff

13. Yours

14.  Absolute commitment to quality care & service  Absolute commitment to do the right thing in every situation  Advocate for the resident  Team-oriented  Goal-oriented  Committed to accountability & rewards for all employees  Good hiring/training/re-training/retaining skills  Recognition that this is a business & a calling

15. TTo align your individual purpose/content- ment/why with the collective why of quality care and service TTo become a trusted colleague TTo trust your colleagues TTo see the big picture and your role in it TTo become a trusted, “first-person” leader and advocate TTo eliminate the “graffiti” BBetween stimulus & response to make the higher choice with your “Whole New Life”

16. T – Team player R – Respectful & responsive U – Understated S – Safe T – Talented E – Executes well & consistently D – Dedicated & devoted ~Dr. David Wong, MD, MPH Seattle, Washington

17.  Dependence ◦ Requires almost nothing – its innate  Independence – requires 3 habits (knowledge, skills, desire) ◦ Proactive (circle of influence) ◦ Begin with the end in mind (vision) ◦ First things first (management)

18.  Interdependence ◦ Win, Win ◦ Seek first to understand…. ◦ Synergize (2 + 2 = 5) ◦ Sharpen the saw – continuous renewal of yourself and others ~Stephen R. Covey The 7 Habits of Highly Effective People

19.  Accept Darryl’s invitation to take on the MVP lens  To help yourself fulfill your new role  To help others fulfill their new roles  To be a leader irrespective of position  To work, not harder, but differently

20.  More comfortable  More confident  Adapted to the “New State”  Sense of accomplishment  More cooperative  More successful  Sense of some control  Best path to becoming/staying part of the new Sunwest Management team The stage where people are truly ready to identify with new goals and are clearly focused on how to reach them.

21. Great accomplishments come when trusted, talented people appear “at the right time and the right place” with the right idea. ~Malcolm Gladwell Outliers, The Tipping Point, Blink

22. Between stimulus & response is a space of time – an opportunity to exercise one’s freedom, whatever the how (circumstances) An opportunity to make the higher/better choice based on one’s why (purpose) ~Viktor E. Frankl Man’s Search for Meaning (1945) The higher choice today and for your future and the company’s success, is to accept Darryl’s invitation.