1. The opportunities and challenges of using social media for community housing providers Dr Jenna Condie Lecturer in Digital Research and Online Social Analysis E: J.Condie@westernsydney.edu.au Twitter: @jennacondie #SoMeSoHousing

2. What is social media? Flickr: Gongashan User driven technologies that are dominating the way we now use the web in our everyday lives #SoMeSoHousing

3. What is the impact? Subsuming other forms of media and communication (Reed, 2014) Flickr: Wesley Fryer New forms of social interaction made possible #SoMeSoHousing

4. Who speaks, who listens? Social inequalities reproduced online Communities of social disadvantage continue to be excluded, unheard, and stigmatised (Carah & Louw, 2015) Flickr: marsmet541 #SoMeSoHousing

5. What about community housing? “Social housing providers are uniquely placed to take proactive measures and design innovative interventions to begin to bridge the digital divide.” (Rose et al., 2014)2014 “Social housing providers are uniquely placed to take proactive measures and design innovative interventions to begin to bridge the digital divide.” (Rose et al., 2014)2014 “…new virtual media provides an opportunity for tenants’ organisations and lobbyists to counteract negative stories of social housing” (Jacobs et al., 2011)2011 “…new virtual media provides an opportunity for tenants’ organisations and lobbyists to counteract negative stories of social housing” (Jacobs et al., 2011)2011 #SoMeSoHousing

6. What about community housing? “The housing sector is at an early stage of recognising the potential of social media to make new connections which are not limited by sector boundaries” (Paul Taylor, 2014)2014 “The housing sector is at an early stage of recognising the potential of social media to make new connections which are not limited by sector boundaries” (Paul Taylor, 2014)2014 “Housing organisations still lag substantially behind both commercial and charitable organisations in their social and digital engagement – and that the voice of the resident on social media is largely missing” (Anne McCrossan, 2014)2014 “Housing organisations still lag substantially behind both commercial and charitable organisations in their social and digital engagement – and that the voice of the resident on social media is largely missing” (Anne McCrossan, 2014)2014

7. Some (un)common practices

8. Our research How are community housing providers using (or not using) social media to inform, listen, and interact with their tenants in New South Wales? Literature Review Social Media Audit Interviews Report Tools Training Innovations Further Research #SoMeSoHousing

9. Digital, networked and open Advisory panel Website* www.somesohousing.com Right here, right now… *it’s a work in progress #SoMeSoHousing

10. In 140 characters: What do you think are the key opportunities of using social media for community housing providers? #SoMeSoHousing

11. In 140 characters: What do you think are the key challenges of using social media for community housing providers? #SoMeSoHousing

12. Thank you for your participation We will blog your responses and post on the website and share on our social media channels…and most probably email! Keep participating…invitation to interview #SoMeSoHousing

13. The opportunities and challenges of using social media for community housing providers Dr Jenna Condie Lecturer in Digital Research and Online Social Analysis E: J.Condie@westernsydney.edu.au Twitter: @jennacondie Website: www.somesohousing.com #SoMeSoHousing

14. Invitation to take part Ensuring Flickr: casalingarevival