1. Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Small Business Switching The Power of Opportunity—Advantage Now

2. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2 Switching 101: Switching Fundamentals Which Switch? Choosing the Right Switch Price Sensitive Customers: Unmanaged & Smart Smaller Networks: Layer 2/2+ Managed 1 2 3 4 Larger Networks: Layer 3 & Borderless Networks 5 Competitive Positioning 6 Winning with Cisco: Programs & Promotions 7

3. Cisco Confidential 3 © 2010 Cisco and/or its affiliates. All rights reserved. Which Switch? Choosing the Right Switch for your Customer

4. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4 Always lead with a question to make sure you understand what the customer really needs! Only when you understand the requirements, you can suggest a solution This also allows you to up-sell

5. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5 ?

6. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6 unmanaged managed

7. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7 Company size? Need for real time traffic? Now? Future? Separate Traffic? Guest VLAN? Mobility? …… Be careful, these question can be very misleading!

8. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8 Network and Service Budget Set-up and Management What other network devices are in place or planned? Do you rely on Cisco TAC or SBSC? Does customer care about TCO and investment protection? Is customer price sensitive and cares more about CAPEX? What is network skill level of the technician who will set up and manage the switch?

9. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9 QuestionAsk? Company SizeHow many ‘seats’ or computer users? Need for Real Time TrafficDo you have plans to leverage the network for Voice over IP/UC or Video? Separate TrafficDo you want to keep traffic on a ‘per department’ level? Guest VLANDo you want to give Visitors access to the network to access the Internet but not internal servers or data? MobilityAre there areas where you need mobile access (e.g. from warehouse, conference room or loading dock)? Management (CLI/SNMP)Who looks after your network?

10. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10 Switch designs include ‘Form Factor’ and ‘Modular’ switches Form factor is typically fixed configuration chassis with limited upgrade capability Usually up to 48-ports (per switch) Good choice for small businesses More cost effective Modular switch offers ‘mix and match’ approach to port configuration More flexibility in port configurations Good choice for larger workgroups More expensive

11. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11 vers.

12. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 12 Cisco is expensive Cisco does not take Small Businesses serious Cisco has no or very expensive services Getting support is difficult …….

13. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13 This smart switch compares to SRW/300 series…. A smart switch is NOT a fully managed L2 switch! Even SNMP on a smart switch does not mean it is fully managed L2 We do support stacking! Stacking is not a standard and can mean a lot of things….. Make sure you compare apples to apples… We support QoS, so no need to buy a more expensive (Cisco) switch QoS is good, but can mean a lot of different things This switch is Green……. Green is a buzz word, but really means nothing at all

14. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Cisco Small Business Technology Group focuses exclusively on Small Business (Product Management, Engineering, Project Management, …..) Dedicated marketing, sales and TAC resources Cisco has made significant investments (100 Million+ US$) in Small Business Cisco offers specific Programs & Promotions for the Small Business market

15. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15 Services are easy, 4 SKU’s in total Very competitive warranty and services 200 and 300 series: NBD (where available) Getting service and support is very easy - Community - toll free numbers - Support Community - highly trained and certified networking professionals

16. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16 Differences in experience to consider Built for Small Business Drivers: Simplicity, Price  Reliable, easy to use  Competitive features  Affordable price  Easy to install Small Business Support Options Fit Small Business Drivers: Sophistication, Scalability  Best-in-class  Customizable configuration  Broad range of services  Comprehensive security TAC, SMARTnet Sophistication Willingness to Invest

17. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17 Functionality Cost 100 Series Unmanaged 200 Series Smart 300 Series Managed Catalyst 2960 LAN Base Catalyst 2960 LAN Lite SFE/SGE Switches ESW500 Series (SBCS, Solutions) One portfolio—a spectrum of choices © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

18. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18 Price, Performance Function, Flexibility, Scalability Managed Stackable Cisco SFE/SGE Series Switches Advanced QoS, security and availability Manage entire stack as one to support growing businesses Managed Cisco 300 Series Switches Enhanced QoS, security, and availability PoE options for consistent infrastructure Smart Cisco 200 Series Switches Basic set of Layer 2 switching features Ideal for building a basic infrastructure Unmanaged Cisco 100 Series Switches Ready to use simplicity No device management for the do-it-yourself small business

19. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 19 Price, Performance Function, Flexibility, Scalability Cisco Catalyst 2960 With LAN Lite Software Scalable network management and enhanced security for growing medium-sized businesses Cisco Catalyst 2960 With LAN Base Software Advanced network management, security, and availability for the most demanding business environments

20. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 20 Peace of Mind with Enhanced Support and Warranty Cisco Small Business Support Service Limited lifetime warranty Enhanced features including QoS, IPv6, remote management Basic quality of service (QoS) for control over traffic Basic security features to protect network traffic More ports per Gigabit Ethernet switch Standard in Value with Enhanced Features Ease of UseEase of Use Consistent interface across all Cisco Small Business products Interface and documentation available in 7 languages Cisco FindIT for auto-discovery Cisco Confidential 20

21. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 21

22. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 22 Feature available in future release $446$611$1376$750 Smart Cisco ® 200 Series Switches Managed Cisco ® 300 Series Switches Managed Cisco ESW 500 Series Switches Managed Cisco SGE Switches Green Ethernet No 26 ports Gigabit Ethernet28 ports Gigabit Ethernet24 ports Gigabit Ethernet Bonjour NoBonjour Auto voice VLAN No LLDP-MED NoLLDP IPv6 Host NoIPv6 Host Cisco Discovery Protocol No Smartports No Cloud support No Secure copyNo Web-based authenticationNo 802.3af PoE (all enabled) Budget 1/2 ports at 7.5WBudget 1/2 ports at 15W NoTextView (CLI)No Guest VLANNo IGMP querierNo Unauthenticated VLANNo Static routing: 32 routesNoStatic routing: 128 routes NoDHCP relayNo Congestion avoidanceNo Per-VLAN mirroringNo Multicast VLAN registration (MVR) No Full stacking Option 66/67 No Protocol-based VLANs No IP Source Guard No DHCP Snooping No Dynamic ARP Inspection No Spanning Tree Root Guard

23. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 23 Fast Ethernet Transceivers Gigabit Ethernet Transceivers MFEBX1 100 BASE-BX-20U SFP transceiver  1310-nm wavelength for single- mode fiber  For distances up to 20 kilometers MFEFX1 100 BASE-FX SFP transceiver  1310-nm wavelength for multimode fiber  Support for 100-Mbps speed up to 2 km MFELX1 100 BASE-LX SFP transceiver  1310-nm wavelength for single- mode fiber  For distances up to 10 km MGBBX1 1000BASE-BX-20U SFP transceiver  1310-nm wavelength for single- mode fiber  For distances up to 40 km MGBLH1 1000BASE-LH SFP transceiver  1310-nm wavelength for single- mode fiber  For distances up to 40 km MGBLX1 1000BASE-LX SFP transceiver  1310-nm wavelength for single- mode fiber  For distances up to 10 km MGBSX1 1000BASE-SX SFP transceiver  850-nm wavelength for multimode fiber  For distances up to 550 meters

24. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 24 SKUMediaSpeed Switches Supported SRW SFE/SGE SR Distance Typical Availability MFEFX1 Multi-mode Fiber 100MbpsYes 2 kmNow MFELX1 Single-mode Fiber 100MbpsYes 10KmNow MFEBX1 Single-mode Simplex Fiber 100MbpsYes 10KmQ4/08 MGBSX1 Multi-mode Fiber 1000MbpsYes 300mNow MGBLH1 Single-mode Fiber 1000MbpsYes 40KmNow MGBT1Cat 5 UTP10/100/1000Yes 100MNow MGBBX1 Single-mode Simplex Fiber 1000MbpsYes 10KmQ4/08 Notes: All available modules have LC connectors, except MGBT1 which has an RJ45, MGBLH1 has SMF and MMF Distances are typical and may vary depending on the fiber plant. MFEFX1 and MFELX1 are not compatible with all SRW switches. For info check cisco.com. MFEFX1 MGBT1

25. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 25 SmallMediumLarge No matter how big your company is and what your needs are: we do have the perfect solution for you!

26. © 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 26 Cisco ® 200 Series Switches www.cisco.com/go/200switches Partner Central Small Business Switching www.cisco.com/go/smbpartner/switching Cisco Small Business Support Community https://www.myciscocommunity.com/community/smallbizsupport Cisco 200 Series Switches Warranty http://www.Cisco.com/go/warranty Cisco Small Business Service www.cisco.com/go/smbservices

27. Thank you.