1. The Power of Habit by Charles Duhigg Presented by: Nicholas Miller

2. You are a High School Dropout! Imagine yourself in this situation. Your parents were also drug addicts that recently passed away and you can’t hold on to a job… Would you ever expect that one simple opportunity would change your life forever?

3. Who? Travis Leach experienced just that situation and struggled with everyday living… He would often break down and cry during his shifts, or would call in sick. And if a customer said anything “off” to him, he would lose control… https://survivalguideforsalesassociates.files.wordpress.co m/2013/10/ecard.jpg

4. When and Where? Travis was working for Hollywood Video in his early adulthood. One day, a regular customer who happened to work for Starbucks told Travis he should apply to work at a new location. Little did Travis know his world would change forever.

5. What and How? Just like all new employees, Travis received an employee manual, a temporary mentor, and on the job training. All of this focused on teaching him good habits that would help him under pressure. Travis would go on to manage several stores and hundreds of employees… How though?

6. Let’s Rewind How difficult was it for you to try reading the previous slides? How difficult was it for you to try reading the previous slides? Normally, presentations are nice and easy to read… Like this! Normally, presentations are nice and easy to read… Like this! Who told us this is the normal way to read or write something? Who told us this is the normal way to read or write something? NOBODY. NOBODY. Why then is this “normal”? Why then is this “normal”? HABITS HABITS

7. Outline Intro Intro Do I have your attention??? Do I have your attention??? Body Body Anatomy Anatomy The Habit Loop The Habit Loop Examples Examples Exactly how to change habits Exactly how to change habits Conclusion Conclusion Recap Recap Tony Dungy Tony Dungy

8. The Anatomy of Habit Making Where does habit formation reside? Hippocampus Associated with memory Basal Ganglia Associated with HABITS magnet.fsu.edu

9. The Habit Loop Experiment Julio the Monkey Shapes on a screen Pull a lever Get juice After a while, Julio began to anticipate the reward before starting the routine When this happened, researchers delayed or retained the reward. Julio was NOT happy!

10. The Habit Loop Experiment Mice Click Go straight, look left/right Get Chocolate When the reward became anticipated, the mice would eat the chocolate Even if it would meant being poisoned or shocked!

11. What about us? Texting Texting Trigger: text tone Trigger: text tone Routine: check phone Routine: check phone Reward: social interaction Reward: social interaction Do you realize how much action is involved in leaving home? Do you realize how much action is involved in leaving home? Get in car Insert key Turn ignition Press brake Put car in reverse Look behind you Let off brake Slowly pull out Put car into gear Drive You do all of this with little to no conscious effort Was it always like that? NO! http://s2.favim.com/orig/28/cat-cute-driving-gif-kitty- Favim.com-234649.gif

12. Example: Claude Hopkins Asked to help advertise Pepsodent Asked to help advertise Pepsodent At the time, few Americans brushed their teeth At the time, few Americans brushed their teeth The product failed at first The product failed at first New ad: “Feel that nasty film on your teeth? Get rid of that and get a Pepsodent smile!” New ad: “Feel that nasty film on your teeth? Get rid of that and get a Pepsodent smile!” Brushing teeth became a national habit Brushing teeth became a national habit Cue: Film, bad breath, etc. Cue: Film, bad breath, etc. Routine: Brush teeth Routine: Brush teeth Reward: minty breath, beautiful smile Reward: minty breath, beautiful smile http://thumbs.dreamstime.com/z/smiling-molar-tooth-15800675.jpg

13. Example: Alcoa A aluminum fabrication company that was starting to fail A aluminum fabrication company that was starting to fail Also one of the most dangerous companies in America to work for… Also one of the most dangerous companies in America to work for… New CEO Paul O’Neil: “I am going to make Alcoa the safest company in America.” New CEO Paul O’Neil: “I am going to make Alcoa the safest company in America.” Alcoa became one of the safest in the world and raised capitalization by $27 billion Alcoa became one of the safest in the world and raised capitalization by $27 billion Cue: unsafe activity Cue: unsafe activity Routine: stop, report, learn Routine: stop, report, learn Reward: pride, efficiency, profit Reward: pride, efficiency, profit

14. Surely It’s Not That Easy… YOU ARE RIGHT! YOU ARE RIGHT! Are you willing to put in the time in effort? Are you willing to put in the time in effort? Step one: Identify. Step one: Identify. Cue? Cue? Routine? Routine? Reward?! Reward?!

15. OK, Now You are Aware… Step 2: Replace Step 2: Replace The cue will not go away! You cannot change this! The cue will not go away! You cannot change this! The reward has to be the same! The reward has to be the same! How could you convince yourself to do it if it doesn’t achieve the same thing? How could you convince yourself to do it if it doesn’t achieve the same thing? The routine is the only thing that can change The routine is the only thing that can change The challenge is finding a routine that is activated by the same cue and achieves the same reward The challenge is finding a routine that is activated by the same cue and achieves the same reward

16. That’s It? … Wrong! Step 3: BELIEVE!!! Step 3: BELIEVE!!! If you don’t believe in your change, it won’t stick during times of crisis If you don’t believe in your change, it won’t stick during times of crisis If it wasn’t necessary, why would you work hard to change it? If it wasn’t necessary, why would you work hard to change it? If you liked the old routine more, it will prevail. If you liked the old routine more, it will prevail. If you don’t think your new routine will work in the long run, you won’t keep doing it. If you don’t think your new routine will work in the long run, you won’t keep doing it. With belief however, crisis can bring strengthening instead of weakening With belief however, crisis can bring strengthening instead of weakening

17. Recap Habits are formed in the basal ganglia Habits are formed in the basal ganglia They consist of a cue, a routine, and a reward They consist of a cue, a routine, and a reward People and companies have used the habit loop to start new trends, save failing companies, and change the lives of themselves and of others People and companies have used the habit loop to start new trends, save failing companies, and change the lives of themselves and of others Changing a habit is tough: identify, modify, and believe! Changing a habit is tough: identify, modify, and believe!

18. Tony Dungee Bucaneers coach (1996-2001) Bucaneers coach (1996-2001) Focused on changing habits of his players Focused on changing habits of his players Brought the team from a losing reputation to several years of playoffs Brought the team from a losing reputation to several years of playoffs Despite the improvement, was fired because the team couldn’t capitalize at the playoffs Despite the improvement, was fired because the team couldn’t capitalize at the playoffs Colts coach (2002-2009) Colts coach (2002-2009) Same results Same results Son died, he took time off, and team begged him to return Son died, he took time off, and team begged him to return The crisis brought the team together, bolstered their belief, and they went on to win a super bowl The crisis brought the team together, bolstered their belief, and they went on to win a super bowl

19. IT’S OVER!!!