1. Copyright © United Utilities Water Limited 2015 Water Filters Customer experiences with

2. Copyright © United Utilities Water Limited 2015 Home water filtration

3. Copyright © United Utilities Water Limited 2015 How does it work? Filter out larger impurities Activated carbon can remove chlorine and other chemicals Some can soften the water through ion exchange Remove chlorine taste by filling (an unfiltered) jug and leaving in the fridge for a few hours

4. Copyright © United Utilities Water Limited 2015 A new breed

5. Copyright © United Utilities Water Limited 2015 Are they necessary? UK mains water is suitable for all domestic purposes. Regular testing shows that tap water is wholesome Additional treatment not required for health protection in healthy consumers Water filters can improve the aesthetic quality of the water Consumers may wish to use a water filter and that is their choice – but there is no need to spend a lot of money

6. Copyright © United Utilities Water Limited 2015 Customer concerns July 2013 Customers reported Door to door sales Told water was harmful to health Chlorine causes asthma NEED a water filter Water is dangerous Being frightened

7. Copyright © United Utilities Water Limited 2015 Customer comments Worst water they had ever seen Unsafe to even swim in never mind drink Its always tasted the same and I expected it was quite good but he was pretty shocked Water would cause health problems with out a filter

8. Copyright © United Utilities Water Limited 2015 Scientific tests Put liquid into a glass of tap water which turned a brownish yellow colour. Put celery in the water and water went clear Claim - the celery had absorbed contaminants like chlorine Stir the water with finger. Water went clear Claim - her finger absorbed the chlorine. “pretty scary” brochure detailed bacteria that can be found in water, state of rotten water pipes found in houses chemical and sewage leaks that have contaminated water supplies ill effects you can suffer from drinking tap water

9. Copyright © United Utilities Water Limited 2015 What happened next…

10. Copyright © United Utilities Water Limited 2015 Summary Use of filters is personal choice Research systems and cost Consider cost of on-going maintenance Be wary of rogue traders Misleading Scaremongering Over-selling

11. Copyright © United Utilities Water Limited 2015 Do you need to print this? Really? Think of the trees! Copyright © United Utilities Water Limited 2015