1. Employees Want to Know Michelle Leschisin December 17, 2002

2. Importance of Employee Communications The two top motivators are appreciation of their work and being “in” on things. Workers perform best when they understand their company’s goals and financial status.

3. Communication Difficulties 1 in 10 workers is an alternative worker. 80% of employers offer nontraditional staffing arrangements. 47% of employees telecommute during part of their work week.

4. Wells Fargo Insurance Knows the importance of employee communications. Has employees located around the country. Suspects communication needs are not being met. Knows we can do much better. Doesn’t currently have a newsletter.

5. Common Goals of Employee Newsletters Address employees’ need for appreciation and desire to be involved Improve communications Address employee concerns Educate Publicize goals Celebrate achievements

6. Research Question Can an Employee Newsletter Provide a Connection to the Organization?

7. Research Goals To determine: Whether employees think regular communication will make them feel more connected to Wells Fargo Insurance. Whether employees think a newsletter will make them better-informed. How employees would like to receive information.

8. Methodology Sample 175 Wells Fargo Insurance employees 115 located at headquarters 60 located around the country Survey Components Cover letter Survey Drawing card for an incentive

9. Survey Response 75% response rate Uncovered significant findings for Wells Fargo Insurance

10. Research Findings Will regular communication make you more connected with Wells Fargo Insurance? 92% said that regular communication would make them feel more connected to Wells Fargo Insurance.

11. Research Findings Would an employee newsletter make you more informed about Wells Fargo Insurance? 80% agreed that a newsletter would make them more informed about Wells Fargo Insurance.

12. Research Findings Which sources of information would help you understand the corporate objectives of Wells Fargo Insurance better? Top 2 Choices 63% Newsletters 45% Managers 43% Town Hall Meetings

13. Research Findings Would you like a Wells Fargo Insurance employee newsletter? 89% of employees would like an employee newsletter.

14. Research Findings In what format would you like an employee newsletter?

15. Research Findings How frequently would you like to see an employee newsletter?

16. Research Findings If you have questions about the company, who would you most like to ask?

17. Research Question Can an Employee Newsletter Provide a Connection to the Organization? In this case, an employee newsletter can provide a connection to the organization.

18. Recommendations Implement a communications plan that includes: Newsletter distributed at least 4 times per year. Quarterly town hall meetings with the president. Suggestion box.

19. Recommendations Repeat survey annually to trend team members’ preferences about communication. Conduct another survey regarding 2-way communications.

20. Questions?