1. Beauty of “Barbie” Group 9b Linköping University

2. Most famous and Successful doll Created by Ruth Handler in 1959 Didn’t make impression at first, but was in Love for more than 50 years. Barbie is...

3. Linköping University T oy for Girls and Adults

4. Linköping University Significance Substance Significance & Substance

5. Linköping University Barbie….

6. Linköping University Barbie is plastic doll with numerous of accessories. Entertainment for hours Master of world “Fantasy” “In the early 1950s, Mrs. Handler got the idea of creating an adult doll after observing her daughter’s fascination with adult paper dolls, whose clothing she was able to change” Functional value

7. Linköping University most influential toys in shaping a girl’s childhood. -It creates a self-image for girls to portray themselves as beautiful, independent, wealthy and successful as Barbie. great impact on society -It creates a competition between children in their toy-world and even parents as their providers. great impact on society Aesthetic value

8. Linköping University An artifact of female representation - reflect changing female desire and aims within time. Symbol of female’s role evolution, symbol of sexual attractiveness, symbol of success. Symbolic value

9. Linköping University Barbie has her own life and 50 years of excellent storytelling - Girls aimed to be like Barbie Barbie has become a plastic celebrity, a cultural icon - In 1985 the artist Andy Warhol created a painting of Barbie, along with portraits of Marilyn Monroe and Jane Fonda, etc. Barbie….

10. Linköping University “Barbie has morphed into a legend and an icon. For Barbie is both mirror and model, reflection and avatar.” Empathic understanding AestheticSymbolic BEAUTY

11. Linköping University Competitive Advantage The consumer is trendy - continuous imagery of females comparing themselves to Barbie Phenomenon of escapism - It allows consumers to be innovative and escape reality while it gives complete control to the customers. The culture created around Barbie. -Simple playing   Millions $ painting -Strong brand rooted in everyday life

12. Linköping University Barbie = Icon, Symbol ≠ Not, just a plastic doll  Can’t be compared to others Causal Ambiguity - why is it popular? Never be out of fashion - Complements are changing  Sustain for 50 years !!! Sustainability

13. Emma Andersson Mooyoung Son Maral Antighechian Katsiaryna Skachkova Zebastian Nylund