1. Your logo here The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein This project is co-financed by the ERDF and made possible by the INTERREG IVC programme New Strategies for linking Tourism and ICT Eu Strategy for the Alpine Region Ispra, 25° of june 2015 Elena Di Bella – Dante Project Manager Metropolitan City of Turin

2. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Dante partners Partner Provincia di TorinoIT Euromontana UE University of CreateEL Dec Adm. of CreteEL FUNDECYT ES CSI Piemonte IT CYBERMASSIF FR InknowCom NL Bauernhofferien DE Dev center Litija SL Univ. of Lubijana SL Bielsko Biala PL METROPOLI IT 2

3. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Focus 1)Information and CommunicationTechnologies (ICT) as key driver for the tourism sector with a particular focus to mountain and rural areas as “fragile” areas facing important challenges 2)Local and regional tourism policies has to ensure competitiveness and attractiveness: the ICT can be a strategical element then importance of ICT dedicated policies 3

4. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Goals/methods This requires to create a veritable network between local and sparse innovative experiences 1)generating a learning/teaching/exchanging process (exchange GP, study visits) 2)promoting and showing the benefits and adoption of ICT tools for improvement of tourism by practical tools (light pilot) 3)encouraging the adoption of dedicated digital agenda

5. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Goals This requires a NEW POLICY 1) integrated between local european governement 2) integrated into tourism agenda and digital agenda (2 policies/2 “languages” ) 3) taking into consideration the interests and needs of mountain and rural areas

6. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Dante will produce 3 main outputs 1)Good Practices catalogue and thematic guidelines (responsible University of Crete) 2)“Light pilot” (pilot web platform assembling functionality of GP) (responsible CSI) 3)Implementations plans (local political agendas ICT/Tourism + european recommendations) (8 public partners)

7. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Light Pilot: a web platform 2.0 3 approaches 1) “Front office”: promotion of territories with traditional methods (web site) 2) “Back office”: an internal forum of discussion dedicated to touristic operators for exchanging informations, opinions.. 3) “open discussion” to the “community” – users, citizens and “pro- active” tourists (open data, open sources, social networks, net sentiment)

8. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Implementation Plans Preliminary Remarks Digital Agenda for Europe: -To extend broadband coverage to the entire EU by 2013 -To reach 50% of the population buying online by 2015 -To suppress the roaming costs -To increase the regular internet use up to 75% -To encourage e-governement Linking Tourism and ICT at EU level: the ICT and Tourism Business Action launched in 2013 by DG Enterprise: the high level group, Tourismlink project, the portal Tourism-IT Europe 2020 strategy: ERDF funding must be concentrated on 4 thematic objectives: I&R, Digital Development, SME competitiveness, low carbon economy.

9. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Implementations Plans: Main Conclusions 1) make an easier access to ICT in rural and Mountain areas: to spread the “culture of ICT welcome”: training of operators, promoting the wide spread of critical sensibility towards the tourism information encouraging relationships with professional users (ex. bloggers), updating information in public databases and reinforcing links between public data bases 2) create “smart and inclusive territories” for ICT open use: improving high-speed broadband and infrastructures (ICT in Regional O.P.) improving the open data initiatives, Improving the open sources and free software use Improving the wireless free access To integrate into the Digital Agenda, an indicator to evaluate the broadband coverage in each region 3) create new system of dialogue for improving the quality/democracy of information: certification for giving data and information from Public to Private (schemes and procedures) ”Filter” criteria for receiving data and information from Private to public

10. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Towards a “PROSUMING” approach: ICT “philosophy” will change the way of communicate and “have relations” to each other 4 KEY WORDS OPEN: the hierarchy of relationships change: the tourist is active (send pictures, open blog, send touristic informations to the community), the tourist is also “blog-journalist” IN (the event): “sensitivity” of the answers to the demand of communication, a different language CLOSE: a language more “close to emotions”, friendly, shared, in real time, in the event, close to “normal life” LOW COST

11. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Final The “ICT philosophy” will change the way of communicate and “have relations” each other and offers new opportunities to tourism policies to change the governance schemes and to tourism operators to change market approaches. This new approach represent a “little revolution” that could affect positively local policies if this challenge is considered as an opportunity of increasing visions and strategies and not only a policies’ “tools box”. The local policies in tourism and ICT especially in rural and mountain areas should get this opportunity and face the challenge our world has to afford without any hesitation.

12. Your logo here This project is co-financed by the ERDF and made possible by the INTERREG IVC programme Final It is not only a question of “proactiveness of information by consumers/tourist ” but of “free access” to knowledge by operators and professionals Towards this challenge Europe risk to run at “2 speeds”: countries and regions/areas with a lack of technological infrastructures (high-speed broadband) and with “slow” local public authorities and operators (open linked data, e- governement, training) will remain waiting..