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Monthly Marketing Plan Marketing Needed to Support: List Building Workshops Speaking Engagements Product Launches  Marketing Methods to Support the Above:

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Presentation on theme: "Monthly Marketing Plan Marketing Needed to Support: List Building Workshops Speaking Engagements Product Launches  Marketing Methods to Support the Above:"— Presentation transcript:

1 Monthly Marketing Plan Marketing Needed to Support: List Building Workshops Speaking Engagements Product Launches  Marketing Methods to Support the Above: Articles – 1/wk & syndicate (see next pg) Blog Posts – 1/wk MINIMUM & syndicate Networking – 1/wk MINIMUM - Meetup- SCORE - Chamber- eWomen Network - Rotary- Linked OC - Toastmasters - NAWBO - Church - Heart Link -Speaking – 1/month -Ezine/List Mailer – 1 broadcasts/week Marketing Methods to Support the Above: Sphere of Influence – 7 touches (see last page) - Monthly touches to friends/ family - Bi-monthly to new contacts up to 7 touches, then cycle monthly - Phone – ‘Hey, howdy’ calls Press Releases – 1/week & syndicate HARO – 1/mo. Social Media Updates – 3/day (schedule the week before Send 3 speaking letters of intro/ to local organizations per week

2 Monthly Marketing Plan Marketing Syndication (Articles, Blog posts) FB Groups –Target 10 groups in niche market LinkedIn – 50 groups max. Twitter Send to Accountability partners to Re-Tweet, Share, etc. EzineArticles.com & other pertinent article directories Social Bookmarketing sites or use Onlywire Plugin to automatically post Social Media Update Schedule 6 a.m. – Inspirational – Post on Twitter/Facebook/FB Fan Page/Twitter 8 am. – Retweet a Tweet that inspired you on Twitter 10 a.m. – List-Building Link - Post on Twitter/Facebook/FB Fan Page/Twitter 12 p.m. – Inspirational - Post on Twitter/Facebook/FB Fan Page/Twitter 2:00 p.m. – Share a blog post - Post on Twitter/Facebook/FB Fan Page/Twitter 4:00 p.m. – List building Link - Post on Twitter/Facebook/FB Fan Page/Twitter **Throughout the day, jump on and INTERRACT with people!

3 Monthly Marketing Plan 7 Touches for NEW Contacts/Sphere of Influence Can Include: 1.Thank you/Nice to Meet You card/email 2.Social Media Ideal Client Friend Request (with personal message) ‘How are you…’ What can I help you with? 3.Postcard ‘Who do you know that _____ (hates their job, is in direct sales, is struggling in their home business, etc.) Invite to workshop, networking group, etc. 4.Send PR one-sheet 5.Send press release/article/blog post with lots of value, but funnels reader to consultation, program, mentoring program, etc. 6.‘Just checking in…How can I help you…Was just thinking about you’ card/email 7.‘Hey, howdy’ phone call just to check in and see how we can help After 7 Touches, Monthly Sphere of Influence Touches Can Include: Press releases, launch announcements, workshop invites, coupons/discounts, etc.


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