1. Tips and strategies to help you grow your Guiding Business. 25 th May, 2011

2. The Guild – Our Resources The Office & Staff Your Web page Your availability Job Referrals Communication Professional Services

3. The Guild – The Office & Staff Monday to Friday 9am – 5.30pm Mem, Julie & Maggie London Training – based here Library / Meeting Room CPD Programme (£30 credit each) Wi-Fi, Tea & Coffee, Facilities Monthly Mailing – networking Parties & social events

4. Marketing - where do I start? Identify 3 important aspects: Message, Market and Medium – Develop your niche – Set yourself targets and create an easy strategy – View it as on ongoing process. It is an investment, not a cost. – Use a mix of strategies

5. Inexpensive and free ways to market yourself Networking – peer support and cultivating relationships Phone calls - Referrals – ask for them. Writing – offer articles Give something for free Membership organisations – free advice, support and practical help, collaborations. Make the most of PR

6. What marketing materials are important to have? A 40 second pitch Business cards Voicemail – your voice! Website or blog – use it to sell you. Flyers/postcards/leaflets Press release Photos

7. Conclusion Identify your 3MS: Message, Market and Media Do it consistently Try multiple activities simultaneously Evaluate Questions? By Maggie Barnes

8. The Guild – Your Web Page Find a Guide Username & Password Updating Photograph Availability http://www.blue-badge- guides.com

9. The Guild – Job Referrals Match the client to the Guide as best we can Emails sent out with generic job enquiries If you can’t help always refer to a colleague Ask the caller as much as possible about the group so you are well prepared If price is an issue offer added value Get their contact details Establish terms & conditions, payment etc

10. The Guild – Communication Emails with updates on closures, traffic updates, price changes, forthcoming courses etc. Invitations to events ie shows, openings Add us to your contacts (guild@ accounts@ marketing@) Monthly mailing – Guide Post Our text service - 07526 659319

11. Your Blue Badge Guide Catherine Cartwright London 2009 City of London 2012 Venues Driver Guide

12. Professional Services Insurance Terms & Conditions/Credit Protection Agency Invoicing If in doubt… CALL US!

13. Professional Services Insurance £5 million Public Liability Insurance Personal Injury & Accident Insurance Cycle Insurance Overseas tours starting in the UK

14. Professional Services Terms & Conditions Be clear Be professional Value yourself fees and terms 2011.pdf Credit Protection Association Guild has membership Contact Mem for assistance

15. Professional Services Sample invoice Invoice for language with expenses Invoice with deposit

16. Professional Services If it looks too good to be true… Any questions?

17. Thank you All information is available on a CD to take away. For those who are not here this evening we will send onto them Any questions?