1. FORS EUROPE LTD. 1 Oracle in numbers / "on fingers“ FORS EUROPE LTD Andrey Tambovsky, Director Partner Development

2. FORS EUROPE LTD. 2 ORACLE Partners: who are we? Value Added Reseller (VAR)Company whose added value lays mainly in product promotion, keeping end-users informed about existing product line and helping to define complete product set to implement the project by the end user itself

3. FORS EUROPE LTD. 3 ORACLE Partners: who are we? System Integrator (SI)Company with own experts team whose main business is to tune existing products and compose complete solution by integrating several specific-aimed products

4. FORS EUROPE LTD. 4 ORACLE Partners: who are we? Independent Software Vendor (ISV) Company, specialized on creating its own software, developed for mass market or for special niche markets

5. FORS EUROPE LTD. Oracle Partner: what do we sell: Licenses Software update license & Support

6. FORS EUROPE LTD. Why to do business with ORACLE Option: Other business 92F305F9

7. FORS EUROPE LTD. But we are IT people We graduated University!

8. FORS EUROPE LTD. Option: Selling hardware It is good! But… 1.Configuring the Order 2.Placing the Order 3.Paying the Order 4.Delivering from vendor 5.Assembling and testing 6.Delivering to customer 7.Tracing the Warranty

9. FORS EUROPE LTD. Option: Selling software… 1.Order placing 2.Money transfer 3.e-Delivery of Code 4.And a lot of your Added Value

10. FORS EUROPE LTD. Why Oracle? Compared to the others Software vendors, Oracle is differentiating itself with: its vision (Fusion), Its customer base, The completeness and richness of its offering, its ability to innovate. Oracle strategy is to cross sell and up sell to bring the best value of our infrastructure to our customers

11. FORS EUROPE LTD. Complete & integrated enterprise software stack Operating System Database Middleware Suite Business Intelligence Applications Consulting Services Linux/Unix/Windows Database 11g, TimesTen IMDB, Berkeley DB Fusion Middleware Oracle BI / EPM Fusion Applications Oracle Consulting Open Standards Benefits Best of Breed for each component Integrated management Integrated functionality Integrated troubleshooting & support Performance Optimization Interoperability testing Standards based One Stop Support ORACLE VM

12. FORS EUROPE LTD. Hot! Oracle Server Virtualization Features: Host: x86 and x86-64 based systems Guest: Linux and Windows Features (main): ready-made images Price: 0.00$ Technical Support from ORACLE: Premier Ltd: 599$ (<= 2CPU/system) Premier: 1199$ (# CPU = unlimited) ORACLE VM

13. FORS EUROPE LTD. Oracle Server Virtualization ORACLE VM Server for SPARC ORACLE Solaris Containers

14. FORS EUROPE LTD. Oracle Desktop Virtualization Oracle Virtual Desktop Infrastructure SUN Ray Oracle Secure Global Desktop Oracle VM Virtual Box

15. FORS EUROPE LTD. OS from ORACLE ORACLE Unbreakable LINUX Facts: - Oracle's Linux commitment began in 1998 - Today, Oracle Database is #1 on Linux - More than 4,000 leading organizations entrust their Linux support to Oracle Linux

16. FORS EUROPE LTD. OS from ORACLE: ORACLE Unbreakable LINUX Prices: 1)License = 0.00$ 2)Technical Support from ORACLE: Linux Enterprise Linux Network119.00$ Enterprise Linux Basic Limited499.00$ Enterprise Linux Basic1,199.00$ Enterprise Linux Premier Limited1,399.00$ Enterprise Linux Premier2,299.00$

17. FORS EUROPE LTD. Oracle Database Solutions Linux/Unix/Windows Database 11g, TimesTen IMDB, Berkeley DB Fusion Middleware Oracle BI / EPM Fusion Applications Oracle Consulting Open Standards STANDARD EDITION ONE STANDARD EDITION ONE STANDARD EDITION ONE ENTERPRISE EDITION ENTERPRISE EDITION ENTERPRISE EDITION STANDARD EDITION STANDARD EDITION STANDARD EDITION 260,000 customers worldwide Worldwide market share leader – Gartner 48%, IDC 44% (more than IBM & Microsoft combined) Packaging suitable for each market segment – small business to large enterprise. Standard Edition one – Enterprise edition Oracle 11g the worlds leading Database for as little as $180 per user Complementary technologies such as Sleepycat embedded DB, & Oracle In Memory DB

18. FORS EUROPE LTD. Oracle Database XE Summary Perfect starter DB for developers, DBAs, students, new ISVs/hardware vendors Free to download, develop, deploy, distribute Better alternative vs. competition Simple upgrade to other 10g editions No Support options Entry level deployment restrictions 4GB Disk space maximum 1GB of RAM maximum 1 CPU on one Machine

19. FORS EUROPE LTD. * http://www.developer.com/db/article.php/10920_3599691_1 Oracle Database XE: Awards & Accolades “9/10” – LinuxFormat Magazine Best Database Award - LinuxWorld ‘06 Best Database Finalist - TechEd ‘06 SQL Server Magazine “Oracle XE is an extremely good product, and so cool it's kind of hard for me to believe it came from Oracle. Kudos to the Oracle guys.” - Developer.com, May ‘06*

20. FORS EUROPE LTD. - Michael Otey -Windows IT Pro April 2006 http://www.windowsitpro.com/Windows/Article/ArticleID/49412/49412.html "Oracle Database XE is a good lightweight database. Its built-in management and application-building tools set it apart from the other lightweight databases, such as SQL Server Express and MySQL."

21. FORS EUROPE LTD. … … EXPRESS EDITION EXPRESS EDITION STANDARD EDITION ONE STANDARD EDITION ONE STANDARD EDITION ONE ENTERPRISE EDITION ENTERPRISE EDITION ENTERPRISE EDITION STANDARD EDITION STANDARD EDITION STANDARD EDITION Solutions for Companies of all Sizes… Positioning Entry level, SMB Mid level, SMB Market, Large Department Enterprise Market, Unlimited users Pricing $180/NUP $5,800/Processor $350/NUP $17,500/Processor $950/NUP $47,500/Processor Minimums and Maximums 5 Named User Plus 2 Sockets 5 Named User Plus 4 Sockets 25 Named User Plus/Processor Unlimited CPUs Refer to Oracle Price List for current/localized Oracle pricing.Oracle Price List

22. FORS EUROPE LTD. Oracle Database 11g Standard Edition 100 200 10,000+ Standard Edition One (2 socket max) Standard Edition (4 socket max) Enterprise Edition (Unlimited processors) <500 >1000 <1000 $350/NUP $17,500/Processor

23. FORS EUROPE LTD. Oracle Database 11g Enterprise Edition Standard Edition One (2 socket max) Standard Edition (4 socket max) Enterprise Edition (Unlimited processors) <500 >1000 <1000

24. FORS EUROPE LTD. Oracle Database 11g Enterprise Edition $47,500 per processor or $950 per user (min of 25 users per processor) – must use multi core matrix Unlimited Platform & processor support Windows, Linux, AIX, HP-UX, Solaris & many more Supports any number of Nodes for any App RAC supports OLTP workloads as well as OLAP Additional Options Partitioning RAC OLAP & Data Mining System Management And many other The best database in it’s market As proven by many analyst and press reports

25. FORS EUROPE LTD. Database Performance

26. FORS EUROPE LTD. Oracle Partitioning – Enterprise Edition Option Application SQL Partition n Partition 1 Partition 2 Table A table or index can be divided into several smaller pieces –partition by range, hash, composite (range/hash) Provides dramatic improvement in: –Manageability –Availability –Performance –Scalability Transparent to applications

27. FORS EUROPE LTD. Database High Availability

28. FORS EUROPE LTD. High Availability Glossary 1)High Availability: In information technology, high availability refers to a system or component that is continuously operational for a desirably long length of time. availability can be measured relative to "100% operational" or "never failing." A widely-held but difficult-to-achieve standard of availability for a system or product is known as "five 9s" (99.999 percent) availability. 2)Virtual Machine: A virtual machine (VM) is an environment, usually a program or operating system, which does not physically exist but is created within another environment. 3)Clustering: In computers, clustering is the use of multiple computers, to form what appears to users as a single highly available system. One of the main ideas of cluster computing is that, to the outside world, the cluster appears to be a single system.

29. FORS EUROPE LTD. High Availability Qualification Questions IT Management What is the impact to your business if one of your business critical systems fails? Do you have any systems which require 24x7x365 operations? In relation to overall performance, how well does your IT infrastructure serve the needs of user population? As your organization continues to grow what impact does this growth have on your ability to maintain business continuity? Business Management What is the impact on your customers if one of your customer facing systems fails? Are you required to guarantee any SLA’s or KPI in relation to business continuity?

30. FORS EUROPE LTD. The Database Clustering Difference Oracle RAC Leverages Grid Infrastructure Scales all Applications Fault Tolerant Add/Drop Servers Online 1st Generation DB Clusters Shared Nothing Infrastructure Scales DW Applications Needs Shared Disk for Availability Add/Drop Servers Requires Re-partition Data AllData DataSubset DataSubsetDataSubsetDataSubset

31. FORS EUROPE LTD. Database Security

32. FORS EUROPE LTD. The most secure database platform Authentication Fine-Grained Auditing Identify misuse of data access rights Encrypt All Protocols into the Database Prevent wire tapping and tampering PKI and LDAP Centralized Management, Strong Authentication Auditing Security and Privacy Encryption Virtual Private Database Oracle Label Security Enforce row level security Stored Data Encryption Protect ultra-sensitive data Data Security Network Security Unified User Identity Snooping Tampering Management

33. FORS EUROPE LTD. ORACLE EE options Real Application Clusters Real Application Clusters One Node Active Data Guard Partitioning Real Application Testing Advanced Compression Total Recall Advanced Security Label Security Database Vault OLAP Data Mining Data Profiling and Quality Spatial … And don’t forget about Database Enterprise Management

34. FORS EUROPE LTD. Telecom OSS/BSS Core Networking Systems Securities Trading Call Centers / CRM Supply Chain / Logistics Reservations Gateways / Routers / Switches Storage & Systems Management Security / Authentication Mobile Services Software Appliances E-business Mobile Devices Consumer Electronics Embedded Applications Covering the Full Embedded Range Core Applications Edge Applications Devices

35. FORS EUROPE LTD. Drawbacks to Desktop Tools Fragmented Vulnerable Platform Dependent Web Unfriendly Inefficient utilization of IT resources

36. FORS EUROPE LTD. Do Your Customers: Use spreadsheets as databases? Store mission critical data in applications developed in a desktop database such as Microsoft Access? Not have time to build all of the applications that users are asking for?

37. FORS EUROPE LTD. Oracle Application Express Browser Based Declarative Robust Framework Multi-Tenant Hosting MS Access Replacement Packaged Applications Feature of the Oracle database Community Focused Full Use Database

38. FORS EUROPE LTD. Easy Application Development with Oracle Application Express Develop & deploy web-based reporting and data entry apps Manage and secure data access centrally Migrate/consolidate disparate applications Access, Excel applications No separate Tools. Only Web browser and Oracle database No programming or scripting Use the full power of Oracle Database FREE self study tutorials on OTN http://www.oracle.com/technology/obe/apex/obe30/apexdev30.htm

39. FORS EUROPE LTD. Application Express Packaged Offerings Customer Business value for Database Reliability of enterprise products Reseller Selling complete business solution Increase service revenues with customizations Potential to host offerings as SaaS ISV Stable and open standards platform for development Can offer solutions on the reliable Oracle platform SI Increase service revenues with customizations Can offer solutions on the reliable Oracle platform Potential to host offerings as SaaS Contact ManagerEvent ManagerProject Manager Issue Manager Asset ManagerTimesheet ManagerSales Forecast Manager Document Library Employee Directory Online Store Artwork Library Bug Tracker Threaded Discussions Subject Matter Experts Knowledge Testing

40. FORS EUROPE LTD. D E M O N S T R A T I O N Fast Application Development with Oracle Application Express

41. FORS EUROPE LTD. Try It Yourself Online at: http://apex.oracle.com http://apex.oracle.com Download a copy from Oracle Technology Network

42. FORS EUROPE LTD. Oracle Application Express key points: The Qualities of a Personal Database Productivity Ease of Use Flexibility The Qualities of an Enterprise Database Security Integrity Scalability Availability Portability Built for the Web

43. FORS EUROPE LTD. Oracle Fusion Middleware Linux/Unix/Windows Database 11g, TimesTen IMDB, Berkeley DB Fusion Middleware Oracle BI / EPM Fusion Applications Oracle Consulting Open Standards Fastest growing middleware– more than €1bn business for Oracle Most complete and integrated solution in the market from $180 NU Best of breed solutions for BI, Content Mgt, Identity Mgt, SOA & process Mgt, Standards Based App Server & Web 2.0 Supporting the latest open standards (JEE, JSF, BPEL, Web Services..) Hot pluggable with non-Oracle environments

44. FORS EUROPE LTD. Oracle Fusion Middleware Linux/Unix/Windows Database 11g, TimesTen IMDB, Berkeley DB Fusion Middleware Oracle BI / EPM Fusion Applications Oracle Consulting Open Standards Enterprise Application Server Application Infrastructure Platforms Business Process Analysis Tools App Infrastructure for Service-Oriented Business Apps App Infrastructure for Composite Applications App Infrastructure for Integration Horizontal Portal Products Business Intelligence Platforms Corporate Performance Mgmt. Suites Enterprise Content Mgmt. Web Access Management User Provisioning LEADER

45. FORS EUROPE LTD. Oracle Business Intelligence Linux/Unix/Windows Database 11g, TimesTen IMDB, Berkeley DB Fusion Middleware Oracle BI / EPM Fusion Applications Oracle Consulting Open Standards Most complete BI solution in the market from Database through middleware to applications intelligence Low cost powerful BI platform for SME’s with BI SE1 @ $1200NU+ 40% of IT professionals surveyed by Information week in Mar 07 preferred Oracle as a BI platform, ahead of all it’s competitors.

46. FORS EUROPE LTD. Copyright © 2007, Oracle and / or its affiliates. All rights reserved. Reality of Small / Medium Businesses Packaged solution Easy to use Capable of producing all types of reports Easy to install and configure SMB-level pricing What is Needed SMBs need all types of reporting too Silos of data and “spreadsheet hell” Deja vu: “The Fact Gap” Software is too expensive and complicated for SMBs Business Pains

47. FORS EUROPE LTD. SMB BI Pains Practical consequence of an evolving IT infrastructure “Have data, but lack insight” : Lots of data in operational systems, but lack insight into market, customer, and product trends that could help run the business more effectively. No “big picture”: Silos of data exist in finance, sales, manufacturing etc, but lack a complete and consistent view of all information to assess overall business performance as well as cause and effect relationships. “Manual BI processing….:” Reliance on data export to Excel, where it’s manipulated, cut / paste into reports for presentation to management; process repeated for updates. Time consuming, costly, error prone, subject to individual interpretation, inflexible, and limited to periodic intervals. Information is not timely, consistent, or reliable. “After-the-fact” insight: Information reaches decision-makers when it’s too late to make a change. Unable to spot emerging opportunities and risks in time to take advantage.

48. FORS EUROPE LTD. Oracle BI Standard Edition One The Right BI Foundation for the Emerging Enterprise Complete BI system in a box Based on Proven, Leading Components Attractively Priced for Smaller Deployments Ready to Grow with Your Business Flexible deployment options Seamless upgrade to enterprise versions

49. FORS EUROPE LTD. Oracle BI Standard Edition One A Complete BI System Range of BI Information Delivery Tools Unified BI Metadata and Shared Services ETL and Data Mart for Data Consolidation Oracle BI Interactive Dashboards Oracle BI Answers (Ad Hoc Analysis) Oracle BI Publisher (Reporting / Publishing) Oracle Database Oracle Warehouse Builder (ETL) Oracle BI Server Simplified business view and unified BI metadata Calculation and integration engine Optimized data access Data Sources Main Database Excel Files Data Sources Other Systems

50. FORS EUROPE LTD. Oracle BI Server Simplified, Powerful, Intelligence Across Sources Open SQL Interface Oracle BI EE Presentation Services Other 3 rd Party Tools Oracle BI Server Native RDBMS Oracle SQL Server DB2 Teradata ODBC Multi-dimensional XMLA Oracle OLAP Option MS Analysis Services SAP BW Other XML, Excel Text Simplified Business View Unified Metadata Intelligent Caching Advanced calculations Aggregate navigation & creation Federated query and integration Optimized SQL / function shipping Simplified business model view Advanced calculation & integration engine Intelligent request generation and optimized, distributed data access Mission critical scalability and performance Foundation for all OBIEE presentation services

51. FORS EUROPE LTD. True “pixel-perfect” reporting and publishing Report layout using familiar tools (e.g. Word, Adobe) Single product for all document needs – invoices, checks, financial statements, government forms, etc. Oracle BI Publisher Information Delivery Capabilities Reporting, Dashboards, and Ad Hoc Analysis Live, intuitive, personalized dashboards Powerful dashboard to dashboard navigation and dynamic, event-driven guided analytics Simple yet powerful intelligence for anyone Oracle Interactive Dashboards Oracle Answers Powerful ad-hoc analysis via 100% Web UI Create & modify charts, pivots and dashboards True business user self sufficiency via intuitive, simplified business model

52. FORS EUROPE LTD.  BI Server  Answers (Ad Hoc)  Dashboards  BI Publisher  Database SE One  Oracle Warehouse Builder $1,200 per user Max 50 users and 2 CPUs Use of BI Server restricted to included Oracle database + one other database + unlimited flat files Oracle BI Standard Edition One SE1 Oracle BI Standard Edition One Pricing Enterprise-Quality BI for an SMB Price

53. FORS EUROPE LTD. Oracle Applications Linux/Unix/Windows Database 11g, TimesTen IMDB, Berkeley DB Fusion Middleware Oracle BI / EPM Oracle Applications ERP / CRM /Industry Oracle Consulting Open Standards

54. FORS EUROPE LTD. Conclusions ORACLE means business for its Partners ORACLE lets Partners grow up with their customers ORACLE stack covers all demands of enterprises ORACLE is proper vendor for companies any size Check the Partner Portal Contact your VAD

55. FORS EUROPE LTD. 55 ORACLE Education Services FORS EUROPE LTD Andrey Tambovsky, Director Partner Development

56. FORS EUROPE LTD. 4 MAIN RESOURCES Partner-only online seminars, selected events and workshops Partner-specific education through Guided Learning Paths available in the Competency Center Oracle University Enablement 2.0 Boot Camps

57. FORS EUROPE LTD. OPN Competence Center

58. FORS EUROPE LTD. ORACLE University

59. FORS EUROPE LTD. ORACLE Certification Levels Oracle Certified Associate (OCA) – entry level – Confirms ability to implement basic operations in the selected area Oracle Certified Professional (OCP) – basic level – Confirms ability to solve all types of task in the selected area Oracle Certified Master (OCM) — top level – Confirms knowledge, experience and mastership of the owner Oracle Certified Expert (OCE) – specialized certification – Confirms ability to perform basic operations in general and all types of tasks in the selected area www.certification.oracle.com

60. FORS EUROPE LTD. Enablement 2.0 Boot Camps