2 Note: The speaker notes for this slide include instructions for when to use Safe Harbor Statement slides.Tip! Remember to remove this text box.This is a Safe Harbor Front slide, one of two Safe Harbor Statement slides included in this template.One of the Safe Harbor slides must be used if your presentation covers material affected by Oracle’s Revenue Recognition PolicyTo learn more about this policy,For internal communication, Safe Harbor Statements are not required. However, there is an applicable disclaimer (Exhibit E) that should be used, found in the Oracle Revenue Recognition Policy for Future Product Communications. Copy and paste this link into a web browser, to find out more information. For all external communications such as press release, roadmaps, PowerPoint presentations, Safe Harbor Statements are required. You can refer to the link mentioned above to find out additional information/disclaimers required depending on your audience.
3 Program Agenda1Industry Perspective and Oracle Solution Overview AAdvantage: Business Viewpoint The Siebel Loyalty Journey: Project Overview The Siebel Loyalty Journey: Drivers for Success Q&A2345
4 The Airline Industry Is In The Midst of a Transformation Industry consolidation and global expansionMove to new aircraft (A380, B787, 737MAX)Unbundling of the travel productNew distribution modelsMobility everywhereFocus on customer experience
5 Loyalty Programs Are Transforming As Well April 17, 2017Loyalty Programs Are Transforming As WellCost Centers -> Profit CentersMiles -> PointsCo-branded credit cardsHigher Prices Higher AccrualsVariable RedemptionsNo blackout dates or space limitsReplace pix
6 Customer Experience and Loyalty April 17, 2017Customer Experience and LoyaltyLEARNENGAGERETAINLoyalty Programs Offer A Framework to Drive The Customer ExperienceReplace Pix
7 Powering Next Generation CX with Siebel Loyalty Enabling personalized experiences through the travel lifecycleSiebel Loyalty provides key insights on AAdvantage members: status, preferences, loyalty transactionsMarketing Cloud and Siebel Loyalty enable targeted campaigns and improved marketing ROISales Cloud leverages customer/corporate analytics to drive corporate and alliance salesSocial Cloud enables monitoring of customer sentiment and increased engagement across the travel lifecycleService Cloud and Siebel Loyalty enable personalized customer serviceBigDataCX HubPSS DataCustomer ViewName, Address, PreferencesLoyalty TransactionsLoyalty Insights
8 The AAdvantage Story The industry’s first loyalty program Needed to upgrade aging loyalty platformMulti-year multi-enterprise initiative – successfully deliveredLargest implementation of Siebel Loyalty
9 Program Agenda1Industry Perspective and Oracle Solution Overview AAdvantage: Business Viewpoint The Siebel Loyalty Journey: Project Overview The Siebel Loyalty Journey: Drivers for Success Q&A2345