2.  Co-founded and run by Thomas Gallezot and Lauren Spring in 2008 BRANCHES  Extant Jesters  Young Jesters  Impro a la Carte/Ultimate Improv

3.  To increase bookings in all markets  Generate larger audiences at improv events  Increase awareness of company  Accomplished by › increasing internet traffic to main website › Increasing contacts in other Social Media platforms

4.  Potential Clients/audience members  Members of the theatre community

5.  Limited Budget  Limited Staffing  ME!

6.  real trend now in business to focus on mental health of employees  - much research of efficacy of laughter/ improv in improving skills= improving bottom line in the long run  creative  really interactive  Birthday parties- we are the ONLY one doing it  corporate- not much competition  Bilingual  Small, easy to manage troop members  Positive word or mouth

7.  improv has bad reputation in general/ as being unprofessional.  people can fear improve as unpredictable  don’t have enough money to spend up front in advertizing  is spread most through word of mouth  fact that contracts are few and far between  Our website and on line referencing need improvement – lack of cohesive branding  Limited business and social media knowledge

8.  Partnering with consulting firm has been really useful as they are taken seriously potential clients trust it more  Corporate entertainment a growth industry  Many contacts in industry after working/living in Toronto for many years

9.  poor economy, companies first cut "frivolous" things  Many competitors higher ranked in Google searches

10.  Extant Jesters - About to launch new one Extant Jesters › Adding bios of additional company members – increase click through  Ultimate Improv – well maintained Ultimate Improv  Young Jesters - looks old Young Jesters  Lacks “follow us on twitter/facebook links”  Must be aware of what is the entry page  Add a guest book to help extend contact link

11.  You Tube › Under thelaurenspring channel › Videos well tagged

12.  Extant Jesters - GroupGroup  Corporate Jesters - BusinessBusiness  Impro A La Carte - FriendFriend  Impro A La Carte – Fan pageFan page › Broken links › Lacks clarity › Non-business email contact › Regularly updated with › interesting links

13.  Lacks updates  Limited connection to other platforms  Limited followers

14.  Each have their own profile  Lauren › 24 connections  Thomas › 93 connections › 5 recommendations

15.  New  Currently updated regularly IN THE FUTURE  Blog entries should be kept short  Use other Social Media to announce new entries  See additional contributors

16.  Listed under “ List of improvisational theatre companies”  No page of own

17.  Inconsistent across  Generate more testimonials.  Increase partnerships

18.  Establish strong branding – consistency  Launch new website  Clean up existing Social Media › Delete broken links › Add logo  Connect all Social Media

19.  New business cards  Connect all Extant Jester Social Media  Link with partners and other external sources and people

20.  Create a wiki to facilitate communication between troop members  Encourage testimonials from clients › $20 rebate on next booking  Create a new You Tube channel try to make a hub for all Improv groups in Toronto to post videos

21.  Make sure all Social Media tools are clear and concise in their ability to educate viewers as to the capabilities of the organization  Short ‘educational’ videos on each branch

22.  New Videos › Regular releases  Expand humorous content to other platforms  Fun blog posting  Take pictures at events and encourage audience to tag themselves on Facebook

23.  To be provided by Google Analytics  Increased bookings  Larger audiences

24.  Extantjesters.com – main website  Hot Frog – Canadian business directory  Twitter  Facebook  Toronto Parents Guide – birthday parties  Video

25.  Google Webmaster Tools  Key word  Cross linking between all websites  Join additional directories › Help we’ve got kids.com › Toronto.net

26.  Phase one –April 2010 › Clean up Facebook pages › Extend presence on Twitter › Create Wikipedia page › Offer links between platforms › Begin search for additional partners  Phase two – May 2010 › Launch new website  Install Google analytics  Search Engine Optimization

27.  Phase 5 – June 2010 › Planning of new videos › Follow up on newly made contacts › Creation of wiki for improv troop  Phase 4 – July 2010 and beyond › Monitor analytics and tweak as required › Continue to solicit feedback from clients › Development and release of new videos

28.  Design specific improv programs with the intention of coordinating an online component › Battle of the Improv Teams  Track progress online  Team profiles

29.  Clean up existing Social Media practices  Extend branding initiatives  Send time extending online network  Ensure links between different sites  Create additional videos  Print new business cards, take pictures at shows  Employ Google analytics and SEO tactics  Create troop wiki

30.  PLEASE GIVE ME YOUR SUGGESTIONS!