1. Web Analysis & Online Integration David Hudson Commercial Director Intellitracker Ltd www.intellitracker.com

2. Drive - Don’t Run [drive] v. drove, driven, driving to move along or advance quickly as if pushed by an impelling force [run] v. ran, run, running to be in operation, to continue in operation

3. Agenda Single Customer View –Offline model (CRM) –Online model (web analytics) –An integrated view

4. Offline Model Household Contacts Transactions

5. Online Model - Web Analytics Page View Centric (Google Analytics) Visitor Centric (Most Web Analytics Systems) Page Views Visit Visitor Visits Views & Events

6. Contact Centric Web Analytics Contact Centric Visitors Visits Contact Views and Events A Visitor is a Device or Browser (and is NOT a person) A Contact can use multiple devices

7. Online – Offline Integration Offline ModelOnline Model Visitors Visits Contact Views and Events Household Contacts Transactions

8. Available Information Geography - Country / Region (Town) Campaigns – Email / Promotions / Affiliates / Banners / Links / Offline Search Terms - Search Engine / PPC Forms – Business data (Site Search / Interest / Demographics) Content – Pages / Channels Calendar – Dates / Times / New / Repeat / Frequency / Recency Technical – Browser / Operating System / ISP / Organisation Commerce - Products / Values / Currency Inference: –Needs, Wants, Desires, Preferences, Affinity, Attitudes etc.

9. Thank You www.intellitracker.com 0845 680 1920 dhudson@intellitracker.com David Hudson – Commercial Director