Principles of Design Contrast Big vs. small, black vs. white. Contrast occurs when two elements are different. The greater the difference the greater the contrast. [ The key to working with contrast is to make the differences obvious. ] Contrast provides a means of emphasizing of what is important and directing the reader's eye.
Principles of Design The art of nothing is another description for this principle. White space is nothing. It is the absence of text and graphics. It breaks up text and graphics. It provides visual breathing room for the eye. Add white space to make a page less cramped, confusing, or overwhelming. White Space