2. the colour of business..?

3. 2012 Rank2011 RankBrandSector2012 Brand Value $m% Change (Brand Value) 11Coca-ColaBeverages77,8398% 28AppleTechnology76,568129% 32IBMBusiness Services75,5328% 44GoogleTechnology69,72626% 53MicrosoftTechnology57,853-2% 65GEDiversified43,6825% 76McDonald’sRestaurants40,06213% 87IntelTechnology39,38512% 917SamsungTechnology32,89340% 1011ToyotaAutomotive30,2809% 1112Mercedes-BenzAutomotive30,09710% 1215BMWAutomotive29,05218% 139DisneyMedia27,438-5% 1413CiscoBusiness Services27,1977% 1510HPTechnology26,087-8% 16 GilletteFMCG24,8984% 1718Louis VuittonLuxury23,5772% 1820OracleBusiness Services22,12628% 1914NokiaElectronics21,009-16% 2026AmazonInternet Services18,62546%

5. 1 logo 4 logos 9 logos 10 logos 16 logos 34 logos 35 logos 40 logos Blue 30% Red 25% Black 24% Yellow 6% Grey 6% Green 5% Brown 3% Purple 1% All the top 100 brands

6. Blue 52.5% Red 28% Black 9% Yellow 3.5% Grey 1.75% Brown 5.25% Business Financial (18 brands)

7. Blue 30.9% Red 16.2% Black 23.5% Yellow 6.6% Grey 11.8% Green 5.9% Brown 2.9% Purple 2.2% Media Technology (42 brands)

8. Blue 20.5% Red 20.5% Black 54% Brown 5% Fashion Luxury Goods (12 brands)

9. Colour your world..?

10. Associations: Energy, attention grabbing, exciting, bold Natural: Power, privilege (red carpet), hot, sporty or racy Use for: Eye catching, sales or calls to action, bold, youthful and even risqué Red

11. Blue Associations: Secure and trustworthy, pure, truth Natural: Sky (universally liked), heavenly, money, success Use for: Safe, finance related, dependable

12. Green Associations: Wealth (deep green), calming (light green), nature Natural: Trees, spring, authentic, peace, and easy for the eye to process Use for: Entertainment and leisure related – not eco-clichés though

13. Purple Associations: Creative, imaginative, wisdom, royalty Natural: Sweet and rich, soothing and calm Use for: Trust and depth, often anti aging too

14. Pink Associations: Energy (hot pink), indulgence and romance Natural: Feminine colour, innocence, sensitivity Use for: Products for young women and girls (However, this colour cliché is slowly being eroded – use at your own risk!)

15. Orange Associations: Optimism, cheerfulness, confidence, celebration Natural: Sun, citrus fruits, warmth Use for: Attention grabbing, aggressive, youth or kids products

16. Black Associations: Power, luxury, designer reserve Natural: Absence or beyond colour Use for: Sleek, expensive products, exclusivity

17. White Associations: Simplicity, purity, eye catching Natural: Purity, bridal, life, new – the anti colour Use for: Health or technology products

18. Robert Dunsmore Blitz|GES: Director Live Events Tel: 07799 693 031 E-mail: rdunsmore@ges.com Twitter: @robert_dunsmore