2. Color My World…. Beyond Black and White

3. Printing in Color Uses of color –Emotion –Design –Emphasis Restrictions –Cost –Personal Objections

4. Printing in Color

5. BLACK YELLOW Pantone Color Match System CMYK –Cyan (Blue) –Magenta (Red) –Yellow –Black 6-color printing –Spot/ Custom –Varnish –Metallic CYAN MAGENTA

6. Pantone Color Match System PMS Color System –Standardized –Universal –Acceptance –Paper Stock Coated (C) Uncoated (U) “ Spot” Colors are custom specific shades of color ORANGE 012 YELLOW 032C Process C Blue RED 187C

7. Meaning of Color Black –Night, Consistency, Prudence, Wisdom, Sophistication BLACK

8. Meaning of Color Green –Cool, Calm, Nature, Comfortable Green

9. Meaning of Color Blue –Trust, Responsibility, Loyalty, Sensitivity Blue

10. Meaning of Color Purple –Royalty, Romance, Femininity Purple

11. Meaning of Color Red –Warm, Romantic, Aggressive Red

12. Meaning of Color Orange –Action Oriented, Organized Orange

13. Meaning of Color Yellow –Faith, Consistency, Wisdom and Glory Yellow

14. Meaning of Color White –Purity, Calmness, Delicacy, Refinement White

15. Meaning of Color Grey –Exclusive, Success Grey

16. Meaning of Color Brown –No-Nonsense Brown

17. Meaning of Color For Logos –Pick Two Designs You Like Best –Make One Logo 2-3 Color (Black and a second or third Pantone Spot Color) Open Illustrator/ Demo Spot Colors