1. 1 © 2002, Cisco Systems, Inc. All rights reserved. Exploiting Advanced Visions to Optimize Network Services and Applications Xavier Ogonda Systems Engineer – Sub-Saharan Africa xogonda@cisco.com

2. © 2002, Cisco Systems, Inc. All rights reserved. 222 Agenda Introduction Products Deployment Scenarios Applications

3. © 2002, Cisco Systems, Inc. All rights reserved. 333 Internet Business Solutions Supply Chain Customer Care E-Commerce E-Learning Workforce Optimization

4. © 2002, Cisco Systems, Inc. All rights reserved. 444 Campus/WAN Backbone Campus LAN Mainframe ISDN PSTN Multiservice WAN (Sonet, IP, ATM, Frame Relay) International Sales Offices Suppliers Telecommuters Mobile Users Enterprise Network Infrastructure IPCC VPN Storage Video Conferencing Video Conferencing IP Telephony Enterprise Mobility Enterprise Mobility Content Networking Content Networking Security Building the Enterprise Network of Networks... Challenges

5. © 2002, Cisco Systems, Inc. All rights reserved. 555 Video Auto Attendant Call Center Fax Voice Mail Internet Access Voice E-Mail Conferencing E-Learning Application Databases Data Management Information Separate Networks Not Designed to Handle Future Integrated Voice, Data, and Video Demands Business Communications Today Islands of technology High cost of supporting multiple technologies Application integration difficult Information silos Customer communications are less than responsive Business processes are inefficient

6. © 2002, Cisco Systems, Inc. All rights reserved. 666 An Applications Platform which Integrates Voice, Data, and Video Solutions onto a Single (IP- Based) Network Location A Location B End-to-End IP Telephony with Application Enablement LAN IP WAN What Is Integrated Communications?

7. © 2002, Cisco Systems, Inc. All rights reserved. 777 ClientsApplications Gateways Switches Routers Cisco AVVID - an End-to-End Architecture SoftPhone IP Phones PCs Video Intelligent Network Services Cisco IP Fabric Manageable Open Available Scalable Service Support Management Call Manager Servers Telephony Apps Servers Telephony Apps Servers Call- Manager Servers DirectoryServers MessageServers Content Servers ContentServers

8. © 2002, Cisco Systems, Inc. All rights reserved. 888 Maximizing the Return on Network Investment Lower the cost of network ownership Reduce overall network infrastructure costs Reduce application integration costs Reduce ongoing network administration costs Voice Health Monitor 1.0, QPM 2.1 and SMS 2.0 Fully leverage existing network investments Enhance business communications to create strategic value Improve employee productivity Increase Knowledge Sharing Enhance customer service Enable employee mobility To maximize the return on network investment companies must:

9. © 2002, Cisco Systems, Inc. All rights reserved. 999 Scalability Internet scalability Tens of thousands of users through Cisco clustering technology Add capacity when and where you need it PSTNWAN Site A CallManager Cluster Site B

10. © 2002, Cisco Systems, Inc. All rights reserved. 10 Scalability in an IP World 2500 Users At much lower cost than in the PBX world! 10000 Users5000 Users2 Users Call Manager Clusters

11. © 2002, Cisco Systems, Inc. All rights reserved. 11 High Availability Distributed application processing Network fabric resiliency and redundancy No single point of failure Cisco now running a year with no P1 cases Campus Catalyst Wiring Closet PSTN WAN CallManager Clusters Multiservice WAN CallManager Clusters

12. © 2002, Cisco Systems, Inc. All rights reserved. 12 Agenda Introduction Products Deployment Scenarios Applications

13. © 2002, Cisco Systems, Inc. All rights reserved. 13 ClientsApplications Gateways Switches Routers Cisco AVVID - an End-to-End Architecture SoftPhone IP Phones PCs Video Intelligent Network Services Cisco IP Fabric Manageable Open Available Scalable Service Support Management Call Manager Servers Telephony Apps Servers Telephony Apps Servers CallManagerServers DirectoryServers MessageServers Content Servers ContentServers

14. © 2002, Cisco Systems, Inc. All rights reserved. 14 Cisco IP Phone 7960G 9x23 line screen 4 soft keys 6 programmable line keys Speaker phone Line/local power 2-port Ethernet switch Cisco IP Phone 7905 192x64 pixel display 4 soft keys, Local power 1 RJ-45 Coming CY 03 Cisco IP Phone 7940G 9x23 line screen 4 soft keys 2 programmable line keys Speaker phone Line/local power 2-port Ethernet switch Cisco ATA 186/188 2 FXS Ports 1 RJ-45 10/100BaseT uplink 1 RJ-45 10/100BaseT data port (Cisco ATA 188) Cisco IP Phone 7910G and 7910G+SW 2x24 character base LCD display 6 feature keys Single line Line/local power 7910G+SW has a 2-port Ethernet switch Cisco IP Conference Station 7935 Speaker phone Hands-free conference phone Standard features IP Phones and Analog Adaptors New Discounted Pricing now in effect on 7940 and 7960 phones Cisco IP Expansion Module 7914 Attendant Console Solution Up to 34 possible buttons Monitor, Manage, & Cover calls 14 © 2003, Cisco Systems, Inc. All rights reserved. Presentation_ID

15. © 2002, Cisco Systems, Inc. All rights reserved. 15 Catalyst Inline Power Catalyst Inline Power Ethernet modules: Deployable in Catalyst 6500/6000 series 48-Port 10/100BaseT ports per module Catalyst Inline Power Provides DC Power over Standard Category-5 Ethernet Catalyst 6500 Catalyst 6000 Inline Power 10/100 Ethernet without Inline Power

16. © 2002, Cisco Systems, Inc. All rights reserved. 16 Multiple, Flexible Deployment Offerings Centralized call processing Clustered MCSs in corporate data center Catalyst 4200 with SRST code in branches Distributed call processing at each site ICS 7750 as integrated chassis solution MCS7825 as low-cost server solution ICS 7750 Catalyst 4200 MCS 7825 MCS 7835

17. © 2002, Cisco Systems, Inc. All rights reserved. 17 Host for CallManager and Apps Orderable Cisco Platforms: MCS-7845 – cluster size >10,000 MCS-7835 – cluster size <=10,000 MCS-7825 – cluster size <=4,000 MCS-7815 – cluster size <=200 ICS-7750 – integrated chassis with router, gateway, call processing, voice mail, IVR application blades Third Party-certified platforms – with software-only CallManager CD-ROM packages Compaq DL320, DL380 series Cisco CallManager 3.3 Server Platforms MCS Server Family ICS-7750

18. © 2002, Cisco Systems, Inc. All rights reserved. 18 Infrastructure Switch-based, Router-based VG200 VoIP Gateways Powered Ethernet IEEE 802.1p/qVLAN QoS Management DSP Services VoIP Gateways Powered Ethernet IEEE 802.1p/qVLAN QoS Management DSP Services VG248 3700 AS5400

19. © 2002, Cisco Systems, Inc. All rights reserved. 19 Agenda Introduction Products Deployment Scenarios Applications

20. © 2002, Cisco Systems, Inc. All rights reserved. 20 PSTN Call Manager Cluster 1XXX 1XXX 1XXX 1XXX Voice Mail/ Unified Messaging IP WAN Gatekeeper Call Manager Cluster, VM/UM and Centralized Gateways on Campus Premises Looks like PBX to the PSTN Follows AVVID Enterprise guidelines for a Campus network Single Site Campus Based

21. © 2002, Cisco Systems, Inc. All rights reserved. 21 Telecommuter SoHo Router IP VPN CallManager Cluster Extension 1001 ISP PSTN

22. © 2002, Cisco Systems, Inc. All rights reserved. 22 Centralized Call Processing PSTN Location B IP WAN Location A Call Manager Cluster of 3 C A B Cisco Unity Location C Design Characteristics 2500 users max Choose Campus Connectivity Best suited for requirements CallManager Cluster of 3 2 Call Processing CMs and a Dedicated Publisher All agents/phones register to same CM Exchange 5.5

23. © 2002, Cisco Systems, Inc. All rights reserved. 23 Example Multi Site PSTN Location B IP WAN (Primary Voice Path) IOS Gatekeeper Location A Call Manager Cluster C A B Design Characteristics VM/UM networked between sites Use location objects to address messages between Unitys Max of 10 sites (Increasing in Encore) Site characteristics based on integration method (SMDI/Skinny) Cisco Unity Call Manager Cluster Location C Cisco Unity C A B C A B Call Manager Cluster Exchange Site 1 Exchange Site 3 Exchange Site 2

24. © 2002, Cisco Systems, Inc. All rights reserved. 24 PSTN Legacy Voicemail System CallManager AVVID Network Pilot user Migration Legacy PBX Trunk between CCM and PBX Gateway CallManager and PBX Migration

25. © 2002, Cisco Systems, Inc. All rights reserved. 25 IAD2400 / 175x / 1760/26xx/36xx/ 37xx ITS for SMB/SME or Enterprise Branch office Ideal solution for autonomous office with up to 48 phones Integrated Data, Voice and IP Telephony capability on single platform SMB/SME customer needs or has a multi-service router for data applications and wants to add ITS functionality for core set of commonly used telephony features SMB/SME customer looking to converge telephone system with pre- existing data infrastructure Gatekeeper Billing Server PSTN Management GUI Small autonomous Office

26. © 2002, Cisco Systems, Inc. All rights reserved. 26 Investment protection migrating to CallManager WAN link POTS Phones FAX machines The voicemail unit in most cases can also be migrated forward Call Manager Voice Mail The multi-service router as an ITS can transform to a full featured data router and a high availability gateway with call processing redundancy using Survivable Remote Site Telephony. No SW change is required IP Phones, Catalyst Switches, Analog Phones, Fax machines, IOS software are all carried forward The feature interaction on the ITS in most cases works the same as in CallManager, thus minimizing end user training Cisco 175x / 176x/26xx/36xx / 37xx PSTN

27. © 2002, Cisco Systems, Inc. All rights reserved. 27 GUI View/Change Page Successfully logged on as an admin: Successfully logged on as a user:

28. © 2002, Cisco Systems, Inc. All rights reserved. 28 Agenda Introduction Products Deployment Scenarios Applications

29. © 2002, Cisco Systems, Inc. All rights reserved. 29 What If You Could Deploy These Applications Today? My stock quotes My rolodex My directory search My call log My ??you decide! My missed calls

30. © 2002, Cisco Systems, Inc. All rights reserved. 30 IP Telephony Appliance - Corporate directory integration via LDAP - Web site integration via XML - Personalized menus via softkeys Extensible interface with IP services offers clear differentiation to PBX connected devices Individual Productivity IP 7960 Display Applications *

31. © 2002, Cisco Systems, Inc. All rights reserved. 31 Personal Productivity Streamline Communications (Cisco PA) Desktop Information Services/Customized Services (XML) Anytime…Anywhere (Unified Communications) Collaboration (SoftPhone) 312514_02_2001_c3 © 2001, Cisco Systems, Inc.

32. © 2002, Cisco Systems, Inc. All rights reserved. 32 IP SoftPhoneFingertip Features Allows office extension mobility GUI based interface for phone control (drag and drop) Easy feature access One click conference, transfer & collaboration NetMeeting Keyboard shortcuts Directory integration Personal and Public (LDAP) Dial by name/email address Standards based TAPI integration

33. © 2002, Cisco Systems, Inc. All rights reserved. 33 Personal Productivity Streamline Communications (Cisco PA) Desktop Information Services/Customized Services (XML) Anytime…Anywhere (Unified Communications) Collaboration (SoftPhone) 332514_02_2001_c3 © 2001, Cisco Systems, Inc.

34. © 2002, Cisco Systems, Inc. All rights reserved. 34 Enterprise Productivity Applications

35. © 2002, Cisco Systems, Inc. All rights reserved. 35 Cisco Conference Connection Audio conference server with web-based scheduler Dial in to single number Cisco IP phone services conference entry User accounts synchronized with CallManager LDAP directory profiles Supports up to 100 ports

36. © 2002, Cisco Systems, Inc. All rights reserved. 36 Cisco IP Phone Integration

37. © 2002, Cisco Systems, Inc. All rights reserved. 37 Using Act 2000Click to Dial, Automatic Screen Pop to Calling Customers Record

38. © 2002, Cisco Systems, Inc. All rights reserved. 38 Cisco Personal Assistant Application Revolutionize voice communications with personal call rules and speech recognition Interoperates with the Cisco CallManager

39. © 2002, Cisco Systems, Inc. All rights reserved. 39 Cisco Personal Assistant Enhanced Productivity Route calls by user-defined rules Time of day Calendar Who the caller is Forward calls to user-defined phone numbers Single number Series of numbers (i.e., office, mobile, or home) Follow me Screen calls Select which calls to accept in real time NEW!

40. © 2002, Cisco Systems, Inc. All rights reserved. 40 Personal Productivity Streamline Communications (Cisco PA) Desktop Information Services/Customized Services (XML) Anytime…Anywhere (Unified Communications) Collaboration (SoftPhone) 402514_02_2001_c3 © 2001, Cisco Systems, Inc.

41. © 2002, Cisco Systems, Inc. All rights reserved. 41 IP Phone Applications Power of the World Wide Web to Cisco IP Phones Brings the power of WWW to Cisco IP Phones (7960 & 7940) Provides a dynamic and interactive environment among users, the enterprise, and the Internetall through the Cisco IP Phone User Interface Utilizes modern web technologies for application services XML-based data tags for phone content processing (text menu, text, input, directory, graphic image, graphic menu) HTTP for transport IP Phone Appls – processes clear text & static set of XML objects; doesnt process HTML tags Cisco IP Phone Productivity Services

42. © 2002, Cisco Systems, Inc. All rights reserved. 42 Personal Assistant IP Phone Productivity Services CalendarView MS-Exchange calendaring integration MailView E-mail and voicemail client Contact Synchronization Personal directory synchronized with MS Outlook Personal Fast Dial Quick dialing of personal contacts Personal Assistant Activator Activation of Personal Assistant rule sets *Cisco IP Phone models 7940 and 7960

43. © 2002, Cisco Systems, Inc. All rights reserved. 43 Personal Productivity Streamline Communications (Cisco PA) Desktop Information Services/Customized Services (XML) Anytime…Anywhere (Unified Communications) Collaboration (SoftPhone) 432514_02_2001_c3 © 2001, Cisco Systems, Inc.

44. © 2002, Cisco Systems, Inc. All rights reserved. 44 What Are the Benefits of Unified Messaging? Employee Productivity Message consolidation at the desktop Ease of response either with voice or text Ability to prioritize with consolidated views Communication Integration Message management from any device Response anywhere at anytime Administration Efficiencies Single message store voice, email, fax Single infrastructure to manage and maintain Single transport infrastructure for all media: data/voice/video

45. © 2002, Cisco Systems, Inc. All rights reserved. 45 Cisco Unity Productivity Tools Unified Inbox for all message types Powerful User GUI for Administration

46. 46 © 2002, Cisco Systems, Inc. All rights reserved.