1. Visualising advocacy #enc2011 @BethGranter & @SteveWinton

2. HELLO! :) We’re: @bethgranter and @steveWINton from NixonMcInnes, a social business consultancy.

3. Our clients

4. Applied technology

5. We apply emerging social technologies to your business objectives, so you can realise the opportunities offered by the social web. –Twitter, Facebook, Google Plus, LinkedIn... –Social data mining, analysis and visualisation - gaining insight into the world around us. –Machine learning techniques - harnessing the collective intelligence of crowds. –Prototyping with the Internet of Things - finding new ways to interact and work with each other.

6. Basically, We ♥ data :)

7. Why visualise advocacy? Make people feel part of a movement –“I’m part of something big” To motivate people to complete an action or pass it on

8. Why visualise advocacy?

10. Why map advocacy? Highlight areas where advocacy is high/low, which MPs have been targeted –“I can make a difference / I’m needed” Reflect how local communities feel about issues –“This is relevant to me” To further motivate people to complete an action or pass it on

11. Mapping advocacy: recipe 1 Take 1 e-activist data feed (EaEmailAOTarget)

12. Mapping advocacy: Recipe 1 Take 1 advocacy online data feed (EaEmailAOTarget)

13. Mapping advocacy: recipe 1 Make a CSV!

14. Mapping advocacy: Recipe 1 Make a CSV!

15. Mapping advocacy: recipe 1 Geocode! (the process of getting co-ordinates for an address)

16. Mapping advocacy: Recipe 1 Geocode! (the process of getting co-ordinates for an address) http://www.google.com/fusiontables/

17. Mapping advocacy: recipe 1 Visualise! (putting the co-ordinates on a map)

18. Mapping advocacy: Recipe 1 Visualise! (putting the co-ordinates on a map) http://www.google.com/fusiontables/

19. Mapping advocacy: Recipe 1 Visualise! (putting the co-ordinates on a map) http://mapbox.com/tilemill/

20. But, What about privacy?! :(

21. Mapping advocacy: recipe 2 IDEA! Group advocates by constituency!

22. Mapping advocacy: Recipe 2 Group advocates by constituency! Mapping each postcode to a constituency is straightforward, thanks to...

23. http://code.google.com/p/google-refine/ And we can work in Google Refine... (not for the faint-hearted!)

24. http://j.mp/geocode-howto

25. Using Google Refine, we can grab constituency data from our postcodes

26. Mapping advocacy: Recipe 2 Group advocates by constituency! Grabbing geography for each constituency is also straightforward, thanks to...

27. Mapping advocacy: Recipe 2 Group advocates by constituency! Or, here’s one we made earlier... http://j.mp/uk-constituencies

28. Mapping advocacy: Recipe 2 Group advocates by constituency! Join the 2 sets of data in a spreadsheet...

29. Mapping advocacy: Recipe 2 Group advocates by constituency! Visualise! Again, using Google Fusion Tables...

30. But, It’s a bit messy?! :(

31. Mapping advocacy: recipe 3 IDEA! Group by different geographic areas, based on zoom level!

32. Mapping advocacy: Recipe 2 Group advocates by constituency! So... We need county/region + lat/lon for each constituency? OK... http://j.mp/uk-constituencies

33. Mapping advocacy: Recipe 2 Group advocates by constituency! Here’s one we made earlier...

34. Cool! But... How can we show the impact?! :(

35. Mapping advocacy: recipe 4 IDEA! Showing MP support for a campaign – intentions to vote or how they voted

36. Mapping impact Showing MP support for a campaign – intentions to vote or how they voted – Public Whip – Excel spreadsheet – Convert votes to numbers e.g. absent = -1, no = 0, aye = 1 – TheyWorkForYou API constitency geo data CSV – Google Fusion Tables Vizualize > Map > Configure styles

37. Mapping advocacy: Recipe 2 Group advocates by constituency! Remember this...? http://j.mp/uk-constituencies

39. Mapping impact Showing MP support for a campaign – intentions to vote or how they voted – Public Whip – Excel spreadsheet – Convert votes to numbers e.g. absent = -1, no = 0, aye = 1 – TheyWorkForYou API constitency geo data CSV – Google Fusion Tables Vizualize > Map > Configure styles

42. Mapping impact Showing MP support for a campaign – intentions to vote or how they voted – Public Whip voting data – Convert votes to numerical code e.g. absent = -1, no = 0, aye = 1 – TheyWorkForYou API constituency geo data CSV – Google Fusion Tables Vizualize > Map > Configure styles by vote code

43. V. cool! But... Can we make advocacy hotspots easier to… spot? :)

44. Mapping advocacy: Recipe 2 Group advocates by constituency! Of course! Enter the choropleth*... *http://en.wikipedia.org/wiki/Choropleth http://j.mp/uk-constituencies-svg

45. Mapping advocacy: Recipe 2 Group advocates by constituency! Immediately, we can see the ‘hotspots’... Here! Not here! http://j.mp/uk-constituencies-choropleth

46. Mapping advocacy: Recipe 2 Group advocates by constituency! LIVE: http://j.mp/visualising-advocacy For added interactivity, turn to TileMill...

47. Wow! But... Can we make it update dynamically?!! :) :)

48. Yes, we can! We’ve built a tool that updates the map automatically...

49. http://www.demandabetterbill.org.uk/

50. Thanks! Questions? beth.granter@nixonmcinnes.co.uk @bethgranter steve.winton@nixonmcinnes.co.uk @steveWINton