2. Businesses understand the importance of branded communications … but have neglected to brand one of the most visible and prevalent 1-to-1 communications tools in business today… Email

3. LetterMark - Branded Email

4. LetterMark - Web Integration

5. LetterMark - Enhanced Contact Information

6. LetterMark email applies important branding disciplines to the millions of emails sent annually –Strengthens communications programs –Promotes company identity / awareness –Stimulates internal & external cross-selling –Increases Website ROI by directing traffic to relevant web pages –Provides Active Information versus Inert Data

7. Case Study Metrics Web Visits +31.1% Unique Visits +27.3% V-card downloads (5 months) = 2,078

8. SenderRecipient Outlook LetterMark Data Center Email & Template Flow Previewer email text LetterMark template Internet

9. Compose email as normal. LetterMark – User Experience

10. When the user hits “send,” a preview window appears that shows the text they have written on their “default” LetterMark template. They can hit “send” and the message will go out as shown. LetterMark – User Experience

11. Or, the user can click on the drop-down menu in the preview window and select another template from the menu. This menu is maintained by the user’s LetterMark™ system administrator. LetterMark – User Experience

12. The newly selected template appears immediately. LetterMark – User Experience

13. Users can also choose “LetterMark™ Off” if they want to send a message with no LetterMark template, such as for a personal email.

14. Recipient on-line:Recipient off-line: Off-Line Behavior

15. Plain-Text Clients http://209.116.85.26/lm20beta/lh ead/technology.gif Larry, Just wanted to confirm our meeting for tomorrow at 10am. Thanks, Jane http://209.116.85.26/lm20beta/ca rd/XXXX.gif RIM 857/957

16. LetterMark - System Intelligence Centralized Management Template Design Update Contact Information Tracking & reporting

17. Security & Privacy FullSeven collects less info than an ISP Collects aggregate metrics only No mechanism to identify recipients No threat of virus Does not transport or re-route email Does not use attachments Does not use scripts Does not require changes to firewall

18. Implementation 1.Signed “Program License Agreement” 2.Complete initial template design(s) 3.Assemble user information –Email addresses (minimum requirement) –Pre-load CSV file with full contact information 4.Install –Email to each user: 10 minute install –Network install (Ghost, SMS, WinInstall, etc.)

19. Benefit Summary - Marketing Branded communications –professional image Contact information –V-card –Bios –Office location Web visits (+30%) –Primary web pages –Direct links to specifics pages –Web update panels: publications, events Tracking & reporting

20. Benefit Summary - IT Light e-mail Works with current infrastructure –No re-routing of email –No new hardware –Secure Simple implementation Tracking & reporting

21. LetterMark™ System Includes Client Software LetterMark.net Secure Hosting New Releases Customer Support