1. TOUR GHANA PRESENTEDBY OTCHILL VENTURES BUILDING DOMESTIC TOURISM. STARTING WITH THE FUTURE LEADERS

2. TOUR GHANA PROFILE Opoku E. Amoa Events Director 4 yrs experience as events specialist Gerald Owusu Relationship Manager Ken Nyanyo Tour Manager- TOUR GHANA Senyo Nyanyo Transport officer/ East/Volta co-ordinator Wilson O. Otchie C.E.O- Otchill Venture 10 yrs Experience as an Educationist Discovery, exploration, adventure

3. Copyright to this document remains the property of TOUR GH a subsidiary of OTCHILL VENTURES and should not be reproduced in whole or in part without permission. Information and ideas contained in this document are given on a confidence basis and for the exclusive use of TOUR GH and should not be communicated to any third party without the consent of TOUR GH. The cost estimates, when agreed upon, do not necessarily form a contract to execute the job. Mutual agreement with clients would be expected for project execution to commence. COPYRIGHT

4. Ghana could easily be described as the gateway to Africa and is home to the vibrant Ashantis, Ewes, Gas etc known for a variety of colourful traditional ceremonies & edifices. Ghana could easily be described as the gateway to Africa and is home to the vibrant Ashantis, Ewes, Gas etc known for a variety of colourful traditional ceremonies & edifices. Ghana lies in the region formerly known as the Gold Coast- having to its advantage several land forms as well as geographic edifices that are unique only to Ghana. The interior of Ghana boasts of exciting water falls, mountains,forest reserves etc, whereas the coastal regions have European castles left over from the days of the slave trade, The north has large areas of savannah which is home to a variety of wildlife, giving Ghana a unique combination of attractions to discover. Internal tourism has however not been tapped with the excitement that comes with it. It is obvious that attention has been on foreign tourists leaving many a Ghanaian denied of the opportunity to see Ghana as nature has placed her. TOUR GH. is a flagship program that intends to ride on the back of/ &professionalise the existing excursion activities in institutions across the country to achieve extensively, the desired goal of increased domestic tourism.

5. Agency intends to introduce the every day Ghanaian to internal tourism. Build self believe in the Ghanaian. Allowing for him/ her to see what Ghana can boast of i.e. build NATIONAL PRIDE. Education. Opportunity for corporate Ghana to support the course of tourism whilst capitalising on sales, sampling, branding opportunities etc on TOUR GH coaches, tourist sites etc. Explore Ghana like never before- an avenue for research purposes to be achieved-i.e. students on such tours will be encouraged to study carefully what they encounter- thereby feedback from such sources will enhance the drive to rectify certain wrongs in the tourism industry. Present an opportunity for the Ghanaian to wind down from the stress of the city- presenting packages like a weeks stay at the country side etc. Income generation for tourist sites; as all educational institutions/churches etc will be targeted allowing for regular visits to tourists sites. A general drive in the interest of tourism by the every day Ghanaian.

6. TOUR GH would target primarily the student/adventurous fun loving Ghanaian through methods that will appeal to the aspirations of the Ghana tourist Board as well as the GES and all prospective targets - in order to help achieve maximum brand-consumer relations for corporate partners whilst building the National pride so desired. We consider our target in the following category; Senior high schools Tertiary institutions Social groupings ChurchesPicnickers  Students & teachers of institutions that wish to explore their line of study.  Youthful minded, outgoing social people  They that are adventurous and look for ways to have fun.  They that appropriate events that trigger emotional responses.  They that are on the look out for opportunities that foster social bonding as a means of enjoying themselves to the fullest Realist Goal To achieve the transportation of not less than 300 adventurers per trip. Academic Tours

7. The strategy is to present client opportunities for sales of SKU’s/ branding on coaches and possible merchandising at tourist site Extensive branding on at least five 60-seater tour coaches per trip with temporary banners, Stickers, buntings etc -comfort for tourist -colourful tour -Academic tours Sampling opportunities. Sales opportunities Fun field experience. Discovering Ghana the fun way. Educative and relaxing trip. Possible branding at tourist site. THE FEED BACK

8. The role out plan will be to engage in an activity such that the TOUR GH business year will be split in 3 quarters. Major events for the first quarter will be highlighted in this brief. ACADEMIC TOURS Academic tours will primarily target SHS’s and JHS’s as well as other higher institutions of study. Specific course areas will be targeted- RME- festivals, sacred places cultural activities Geography-Land marks(artificial and naturally occurring land marks),estuaries, waterfalls etc. Biology- Mampong centre for plant medicine,etc ETC. TOUR GHANA will liaise with school heads to prepare an updated itinerary based on the school academic curricula Students will be encouraged to write essays on tour experiences to be drawn in a pool for presentations of awards to deserving students at TOUR GH’s first anniversary- October 2010. Educational tours will aim at fostering student networking as schools will be paired in some occasions – allowing for corporate partners to meet desired targets whilst building national unity through student rapport.

9. EXPEDITION These will be a blend of both educational trips as well as adventurous expeditions that will be targeted at specific needs of students/teachers/social groups/Religious groups as well as corporate institutions. Trips will be engaging; targeting mostly remote travels and exciting treks. Trips will be self discovering ;creating the opportunity for adventurers to identify themselves with the culture, tradition and history of Ghana Historically inclined trips will be key- slave dungeons, shrines of old, tomb stones of extraordinary Ghanaians etc. WIND DOWNS/FUNFAIR Trips under this category will meet the needs of the working class Ghanaian. Corporate groupings will be encouraged to undertake weekend out to the country side to experience the relaxation that is most needed for efficacy at work. Individuals and couples with the desire to engage in such an adventure will be catered for under this category. University & polytechnic hall week celebrations-beach activities. Music will be an integral part of this activity. There will be extensive use of the beaches of coastal Ghana to achieve this purpose. Other aspects of the wind downs will be games,, lucky dips etc at tourist destinations. Aim is to foster national unity and corporate networking.

10. TOUR GH will ride on the back of the Ghana tourist board’s ambition to whip up tourism in the country-approval therefore will be key in such an execution. The Ghana Education Service will be fully involved in this execution; allowing for full involvement of educational institutions-the educative aspects of these activations cannot overlooked. The security of travellers will be key also, the Ghana police service will be engaged to provide security on board the buses for travel and at the tourist location too. The Ghana St. Johns ambulance will also be engaged to provide personnel to ensure the safety of travellers Secured coaches / buses will be engaged for such travels- in effect therefore TOUR GH will secure the services of renowned coach/transport agencies-under consideration are M-Plaza tours & Pergah transport. In order to place value on tour project- travellers will be made to pay a token fee- which will in turn cater for entry to tourists sites,feeding etc.ie if necessary.

11. Hostesses will be strategically placed among travellers both in the coaches and at the venue- they will drive sales of clients’ products/ SKU’S and engage in brand talk among the entire travelling team. Hostesses will be attired in branded t-shirts enhancing brand communication and visibility for clients’ products. MEDIA TOUR GH will seek in the long term to derive the appropriate awareness for internal tourism through an intensive media campaign. Playback recordings will be shown on key national television stations to whip up excitement through out the tour. Support from the media will be key- as allocations will be made for crew to join trip in order to present a comprehensive documentary on the activities of TOUR GH TV Stations to be considered; TV3 NET 2 TV METRO TV E-TV etc Write ups in the print media will also be developed- aiming at achieving the desired leverage for tourism in Ghana.

12.  TOUR GH offers potential sponsors a unique opportunity to enhance individual corporate images and gain new costumers whilst supporting the revolution of the tourism industry.  Client will achieve visibility not only to the targeted 300 travelers per trip but to a much larger Ghanaian community as coaches for travel will be temporarily branded as per demands of sponsorship contracts- A great opportunity to tap in a virgin industry. CLIENTS BENEFIT The client willing to partner TOUR GH will bear specific cost-coach rental of activation. TOUR GH. Will allow for flexibility in partnership terms and the under listed benefits will be key in execution. The comprehensive package for the headline sponsor is as follows; Extensive branding of coaches&/or all on board to enhance visibility and awareness. Extensive branding of coaches&/or all on board to enhance visibility and awareness. TOUR GH. will bear brand or service title based on contractual terms. TOUR GH. will bear brand or service title based on contractual terms. Bespoke branding at tourist sites with clients merchandising materials i.e. if permission is granted by site managers. Bespoke branding at tourist sites with clients merchandising materials i.e. if permission is granted by site managers. client will earn a brand/service focused approach from TOUR GH in execution. client will earn a brand/service focused approach from TOUR GH in execution. Service/brand focused ABL and BTL activation promos. Service/brand focused ABL and BTL activation promos. A sales & experiential exposure to over 300 travelers per trip– Creating Top of the mind awareness as well as increasing sales ripples. A sales & experiential exposure to over 300 travelers per trip– Creating Top of the mind awareness as well as increasing sales ripples.

13. Activation will be centred in 6 Regional Tourist zones- i.e., Central Ghana, East/Volta, Northern Ghana, Western Ghana, Ashanti/B.A and Greater Accra ITENERARY ACADEMIC TOURS-1ST QUATER WeekTour siteLocationSchools to be consideredNo. of Students 1Kwame Nkrumah Mausoluem/Dubois CenterGreter Accra Accra High School 150 2Akosombo Dam/Twin rock./Adome bridgeEast-Volta Solidarity International sch. 150 3The River Volta EstuaryEast-Volta Alcyd Academy 100 4Mona Monkey SanctuaryEast-Volta Jack and Jill School 150 5Mampong Centre for plant medicineEast-Volta Pride of the East School 150 6Boti Falls/ Umbrella rockEast-Volta Datus Complex Schools 150 7Aburi GardensEast-Volta De youngsters International 150 8Cape Coast castle/Fort OrangeCentral Tema Parents 150 9Kakum National ParkCentral Bexhill International 150 10Virgin Island/ Takoradi fishing harbourWestern school 100 11 Atewa-Atwirebu Butterfly Sanctuary Western Tema International school 150 12 Ankassa Nature reserve Western Great Lamptey Mills 150

14. WeekTour sitelocationInstitutionsno. 1Dodi IslandEast-VoltaRotary-all branchesTBD 2Ankasa Nature reserveWesternRotract- all branches TBD 3Kakum National ParkCentralSIFE-all branches TBD 4Mountain GemiEast-Volta Tema Youth Choir TBD 5Nzulezu villageWestern Geography department- UG 6Akaah Water fallsWestern I.C.G.C- Kpone 7Adaklu Monkey SanctuaryEast-Volta 8Ancestral cavesEast-Volta 9Tagbo FallsEast-Volta 10Virgin IslandWestern 11 Buabeng-Fiama Monkey Sanctuary Western 12Mountain Afadjato East-Volta Arkoma vi EXPEDITION

15. Wind downs WeekTour sitelocationInsttitutionno. 1Kokoloko beach resortGreater Accra University of Ghana- Mensah Sarbah hall 2Busua Beach resortCentralAccra Polytechnic 3Kokorobite BeachCentralHo Polytechnic 4Cruise on the Volta LakeEast-Volta zenith college 5Manet ParadiseGreater Accra IPS 6Aburi GardensEast-Volta Data link University 7Boti fallsEast-Volta UG SRC 8 Akaah Waterfalls Western Ideal college 9Ada Beach resortGreater Accra Action Chapel 10Kakum National ParkCentral Winners Chapel-Tema 11 Langma beach Greater Accra ICGC 12 Butre Beach Western Takoradi Polytechnic

16. Academic Tour ELEMENTCost Coach renal @ 600GHC per bus x 5 buses-dependant on distance 3000 Hostesses @40GHC x 6 24 0 Allowance for St. Johns Ambulance 150 Allowance for police service 200 Allowance for Driver & Drivers ’ mate 100 Contingency 150 Sub Total 3840 VAT+NHIL (15%) 576 Grand Total 4416 Branding material-vertical banners, posters etcclient Sampling stands/ sales standsclient T-shirts and face caps client

17. Expeditions ELEMENTCost Coach rental@ 600GHC per bus x 5 buses-dependant on distance 3000 Hostesses @40GHC x 6 240 Allowance for St Johns Ambulance 150 Allowance for police service 200 Allowance for Driver & Drivers ’ mate 100 Contingency 150 Sub Total 3840 VAT+NHIL (15%) 576 Grand Total4416 Branding material-vertical banners, posters etcclient Sampling stands/ sales standsclient T-shirts and face caps client

18. Wind downs ELEMENTCost Coach renal @ 600GHC per bus x 5 buses-dependant on distance & no. of revelers 3000 Venue rental 500 Stage rental100 Artiste cost @3000x 39000 Hostesses @50GHC x 6 300 Sound & generator 600 Allowance for St. Johns Ambulance 150 Allowance for police service 200 Allowance for Driver & Drivers ’ mate 100 Contingency 150 Sub Total 14100 VAT+NHIL (15%) 2115 Grand Total16215 Branding material-vertical banners, posters etcclient Sampling stands/ sales standsclient T-shirts and face caps client