1. © Crown copyright 2011, Department for Education These materials have been designed to be reproduced for internal circulation, research and teaching or training purposes. They can be reproduced for free provided that this material is acknowledged as Crown copyright, reproduced accurately and not used in a misleading context. Adaptation of these materials for other languages is permissible, providing the original source is acknowledged. LinkedUp project: Languages goes for the hard sell Languages Promotion

2. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Why study languages? Images from Microsoft Clipart http://office.microsoft.com/en-us/images as are other images in the presentation unless noted otherwisehttp://office.microsoft.com/en-us/images

3. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. What does the President think?

4. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Screenshot from: http://www.youtube.com/watch?v=kdxP85ouT9chttp://www.youtube.com/watch?v=kdxP85ouT9c

5. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Can David Beckham express himself?

6. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Screenshot from http://www.youtube.com/watch?v=H4LJOVS6xxA&feature=BF&playnext=1&list=QL&index=1http://www.youtube.com/watch?v=H4LJOVS6xxA&feature=BF&playnext=1&list=QL&index=1

7. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. If he can do it, so can you

8. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. English is often not enough English is often not enough. Even if you shout loudly

9. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. English is often not enough The world is changing. And other languages are catching up

10. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. English is often not enough Chinese, Portuguese, & Russian are becoming more important

11. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Languages in the European Union 24% 16% 11% 6% Français Deutsch Español English Italiano Nederlands All others Deutsch Français Italiano English All othersEspañol Nederlands Information from: http://www.whystudylanguages.ac.uk/teachers/parents_eveningshttp://www.whystudylanguages.ac.uk/teachers/parents_evenings

12. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. English is often not enough And if everyone else but you speaks two languages. You are never in control of any situation.

13. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. This is what employers say about Languages

14. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Languages are great for lots of important transferrable skills

15. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.

24. “Those who know nothing about a foreign language, know nothing about their own” (Goethe – a very famous German)

25. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.

26. Most importantly of all

27. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.

28. You never know when you might need it

29. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Screenshot from: http://www.youtube.com/watch?v=SP65V4AoFyAhttp://www.youtube.com/watch?v=SP65V4AoFyA

30. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Languages are useful for many jobs

31. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.

42. Knowing a foreign language can give you the edge

43. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. In Britain we’ve got a terrible reputation for learning languages

44. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. UK firms lose £21 billion a year because of poor Languages skills (UK Trade & Investment 2009)

45. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. And it has been getting worse

46. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme.

49. But Languages is fighting back

50. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. The Government wants more students to opt for GCSE Languages

51. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Languages is one of the five subjects in the proposed ‘English Baccalaureate’

52. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Some of the top UK universities are starting to require a Languages GCSE for entry

53. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. It’s a multilingual world Images from: http://www.whystudylanguages.ac.uk/teachers/parents_eveningshttp://www.whystudylanguages.ac.uk/teachers/parents_evenings

54. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Give yourself the edge… they did! Match the names on the left to the degrees on the right: J. K. Rowling Author (Harry Potter) Paula Radcliffe Athlete Lucy Liu Film star Jonathan Ross TV and Radio Presenter Rory Bremner Comedian Fiona Bruce Newsreader Chris Martin Musician (Coldplay) Nigella Lawson TV Chef Chinese Language and Culture (1990) European Studies (1982) French and German (1983) Modern European Studies (1996) Greek and Latin (1999) French and Classics (1987) Medieval and Modern Languages (1983) French and Italian (1986) J. K. Rowling Author (Harry Potter) French and Classics (1987) Paula Radcliffe Athlete Modern European Studies (1996) Lucy Liu Film star Chinese Language and Culture (1990) Jonathan Ross TV and Radio Presenter European Studies (1982) Rory Bremner Comedian French and German (1983) Fiona Bruce Newsreader French and Italian (1986) Chris Martin Musician (Coldplay) Greek and Latin (1999) Nigella Lawson TV Chef Medieval and Modern Languages (1983) Information from: http://www.whystudylanguages.ac.uk/teachers/parents_evenings http://www.whystudylanguages.ac.uk/teachers/parents_evenings

55. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Don’t get left behind

56. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Give yourself the edge in the jobs market

57. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Don’t expect everyone to speak English all the time

58. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Screenshot from: http://www.youtube.com/watch?v=wRiCMc8eLqshttp://www.youtube.com/watch?v=wRiCMc8eLqs

59. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Gary did not expect others to speak English

60. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Screenshot from: http://www.youtube.com/watch?v=1m0APLvwYYMhttp://www.youtube.com/watch?v=1m0APLvwYYM

61. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. If he can do it,so can you

62. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. 1.What three languages does Barack Obama mention? 2.What French phrase do most Americans know? 3.Knowing a language would be useful, according to Obama, for what line of work? 4.What three languages are catching up? 5.What EU language has most native speakers? 6.What other two languages has the same number of native speakers as English? 7. Name at least 5 transferrable skills that people acquire when learning a foreign language? 8.Name at least 3 types of job you could do if you can speak another language? 9.What percentage of students did a languages GCSE in 2008 compared to 1997? 10.How is Languages fighting back? 11.Name at least 5 famous people who did a language at university?

63. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. 1.French, Spanish & German 2.Merci beaucoup 3.International business 4.Russian, Portuguese & Chinese 5.German 6.French & Italian 7. Teamworking, problem-solving, communication, social, global awareness, open-mindedness, flexibility self- confidence, literacy 8.International business, travel & tourism, civil service, teaching 9.1997: 71%; 2008: 44% 10.Part of the new Bacalaureate; university entry 11.J.K. Rowling, Paul Radcliffe, Jonathan Ross, Rory Bremmner, Lucy Liu, Chris Martin, Nigela Lawson

64. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. Finally, What is the joke here & what points are being made?

65. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. YouTube clip: http://www.youtube.com/watch?v=gmOTpIVxji8

66. © Crown copyright 2011, Department for Education. This resource has been created through the LinkedUp Award Scheme. 1) The German trainee coastguard has some but not good English 2) The English person automatically expected English to be spoken 3) No attempt was made to communicate in German 4) Lack of understanding could lead to unwanted consequences