1. Looking Professional Online: Why Social Media isn’t always your friend …

2. Only friends see your pictures. True False

3. False. In 2006, 20% of employers searched Facebook. In 2009, 60-75% do. "Within a short period of time, you could find photos on every search engine on the Web, and these photos could be attached to your name for the rest of your life." (DeMello, owner of Ziggs)

4. Emails to friends sent from a work computer are private. True False

5. False. About 43% of American companies monitor email. Sixty-six percent monitor Internet connections. “ Legally, a boss is allowed to monitor all email conversations that occur in his or her workplace via company-owned and operated email clients.” Employment Law Firms

6. You can be fired for using ALL CAPS in emails. True False

7. True. Vicki Walker was fired for “confrontational” emails. A message on filling out claim forms used capital letters, bold fonts, and red type. “Ms. Walker’s employer determined that her e-mail, making use of ‘all caps’ … was the equivalent of “shouting” at the employees.” (CCH WorkDay)

8. Hitting Delete makes posts or emails go away. True False

9. False. “People who use social sites should understand that any information that appears online is there forever and cannot be deleted. Even material that is withdrawn from the Web is cached by search engines and Internet archives.” (Lewis) “Once you put stuff up, it is out there, and it is gone. You cannot get it back.” (M. Sciola)

10. Forms of Online Media Texting Email Social networking sites Blogs Websites formal

11. Texting Audience likely to be friendly Perceived to be private Fast and informal Can be forwarded

12. Texting 14% of teens surveyed think it’s OK to break up with someone by sending a text message 67% would not use text messaging to discuss serious issues –Harris Poll

13. Email Audience is more varied Can be formal or informal Is considered most urgent Can be misdirected or forwarded

14. More Tips: Watch address Insulted by a general email from the boss, an employee sent an angry comment to a colleague (she thought): “Does she think we’re stupid?” The reply (from her boss): “Yes, I do.”

15. # companies monitoring email Over half of all employers fire workers for E-mail and Internet abuse. 43 percent of companies monitor workers' E-mail –73 percent use automatic tools –40 percent assign someone to review the E-mail manually

16. Tip: Spelling still counts This is an actual email. Purposal I can beat almost anyones price and almost promise you success and if I don’t reach it, we wont charge you after the time we say we can achieve it until we do.

17. Tip: Spelling still counts Sloppiness is one of “seven deadly e-mail sins” 81% have “negative feelings” about those who send email with bad grammar, misspelling and disconnected arguments 41 percent of senior managers said badly worded e-mails implied laziness and even disrespect. ‒ CNN.com

18. Who gets the message? Who gets the message? An officer convicted of beating Rodney King sent this email: Oops. I haven’t beaten anyone so bad in a long time. A transcript was used at his trial.

19. Be careful who you friend Max Sopo was on the run from bank fraud charges He posted about life in Cancun: JUST HERE TO HAVE FUN PARTEEEEEEE Posts were private; friends list not

20. Blogs Audience is public Posts are more formal Posts are available over a long time Others may send people to post Comments are hard to remove

21. Top 10 turnoffs for employers References to drug abuse Extremist/intolerant views (racism, sexism) Criminal activity Evidence of excessive alcohol use Inappropriate pictures

22. Top 10 turnoffs continued Foul language Links to unsuitable websites Lewd jokes Silly email addresses Membership in pointless/silly group

23. Blogging cost job offer Lisa interviewed for a job. She blogged about her intent to move on as soon as she found something better. Someone from the company read her blog. ''I really believe I lost that job offer because of careless blogging," said Lisa, 35, of Melrose. ''It was something I hadn't considered, and it taught me a lesson about discretion.”

24. Websites Audience is widespread No expectation of privacy Most formal Represents professional identity

25. Possible solutions Don’t blog Blog under a pseudonym Require password protection Omit identifying details Follow this rule: Never say [or show] anything in an electronic message that you wouldn't want appearing, and attributed to you, in tomorrow morning’s front- page headline in the New York Times. Follow basic netiquette

26. At work: “Litmus test” “If my boss was looking over my shoulder right now, would he or she approve?” —Laurent Duperval, president Duperval Consulting

27. Rules for Social Media Be yourself, but don’t be a jerk. Tweet others the way you want to be tweeted. Never say [or show] anything in an electronic message that you wouldn't want appearing, and attributed to you, in tomorrow morning’s front-page headline in the New York Times. Interacting with people on social media sites works just like in our real physical world except the group is a LOT bigger with a LOT more people listening.

28. Today’s Assignment Complete your research report on Social Media (started yesterday).