1. MOTOTRBOTM Digital Technology is Critical to our Customers’ Success
MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006

2. Why Choose a New Two-way Radio?
Customer Research has Identified Key Needs …
Increased System Capacity to support business growth, meet regulatory pressures, and optimize use of congested spectrum for voice and data
Improved Productivity through increased efficiency, faster response times and increased flexibility
Breakthrough 2-way Performance with better audio quality, greater useable range, longer battery life, better performance in challenging environments and improved ease of use
Confident Investment in a reliable, cost-effective, scalable system that supports migration at the customer’s own pace
Instructor Notes
Motorola did hundreds of hours of research to determine customer needs. Here were the key things that we found:
Increased capacity: customers say….
I need to add more users but can’t obtain another license. I want to add data capabilities, but can’t afford to put up a whole parallel system. I need to comply with regulations for spectral efficiency and I don’t want any hassles with licensing. I need to optimize my investment in site infrastructure.
Improved productivity: customers say….
I need greater situational awareness to improve productivity, efficiency, & response times: where are my trucks & who can get there first? what was that part number again?
I need increased flexibility to leverage the power of my organization: I need to quickly and privately contact one, some or all members of the team, or send an alert to the boss—who doesn’t even carry a radio
Breakthrough 2-way performance: customers say…
I need better audio throughout my coverage area and/or in challenging (noisy) environments. I need longer battery life to make it through my shifts. I need a durable, easy to use device.
Confident investment: customers say….
I want the advantages of new technologies but need to get there at my own pace. I need a graceful migration path with no disruptions to my operations. I need to optimize my total cost of ownership. I need a solution that can evolve and adapt as my organization grows. And I need a reliable solution and proven technology from a partner I can trust.

3. Why MOTOTRBO? Customer needs . . . MOTOTRBO delivers . . .
Breakthrough 2-way performance
Increased capacity
Improved productivity
Confident Investment
Better Basics: greater usable range, digital audio quality, longer battery life, improved look-and-feel with rugged ease-of-use
Enhanced Features: digital calling and signaling, built-in privacy, enhanced accessory portfolio
TDMA technology delivers double repeater channel capacity in existing 12.5kHz licenses. One repeater does the work of two to achieve cost effectiveness
Instructor Notes
Lets go through how MOTOTRBO meets each of the key needs we have identified through our customer research
We’re starting with the basics. We’re taking what you know and love today and are making it better. We’re improving the “black box”.
Note that these are the 4 critical needs to keep in mind when selling MOTOTRBO.
These 4 needs will be touched upon with more details throughout the entire training class.
TDMA = Time Division Multiple Access
Standards-compliant = ETSI DMR Tier 2 (European Telecommunication Standards Institute Digital Mobile Radio Tier 2)
The benefit of being standards-compliant is that MOTOTRBO adheres to a non-proprietary protocol which allows for inter-operability with other vendors
Built-in text messaging. Integrated data applications such as PC-based text messaging and location services. Application Partner Program
Graceful migration supporting analog & digital operations. Standards-compliant, upgradeable software platform from the most experienced provider of digital 2-way solutions in the world

4. Introducing the MOTOTRBO Portfolio
The complete professional digital two-way radio system
Location Services and Text Messaging Services
XPR 4500 – non GPS XPR 4550 – GPS
XPR non GPS XPR 4350 – GPS (coming soon)
XPR 8300
XPR 6300 – non GPS XPR 6350 – GPS (coming soon)
XPR non GPS XPR GPS
Instructor Notes
Here’s what our customer research led us to…an evolutionary portfolio
Note: this slide is not intended to be a slide to discuss the whole portfolio, just to give a taste. Not all products will be available at launch. We will be showing the roll-out plan later in the presentation
Pricing Ranges:
Subscribers will fall within 10%-20% of HT/CDM series pricing ($ )
Repeaters will be priced in-line with the GR series repeaters
Text Messaging and GPS applications are TBD, but ROI will be competitive with alternative technologies available in the marketplace
Regionalize cost data.

5. XPR 6500 Display Portable / XPR 6550 Display Portable with GPS1 2 3 4 5 6 7 8 9 10
Flexible, menu-driven interface with user-friendly icons
Tri-color LED indicator
Emergency button
New accessory connector
XPR 6550 only integrated GPS module
Large, easy-to-use navigation buttons
IP57 submersible.
Powerful, front projecting speaker
Three side and two front programmable buttons
Large, textured push-to-talk button.
Note: XPR 6500 is not upgradeable to GPS
1 Flexible, menu-driven interface with user-friendly icons or
two lines of text for ease of reading text messages.
2 Tri-color LED indicator for clear, visible feedback of calling,
scanning and monitoring.
3 Emergency button alerts supervisor or dispatcher in an
emergency situation. In XPR 550, location can be sent to
GPS application.
4 New accessory connector is rugged and more durable.
New connector design incorporates five additional
input/output functions and USB capability.
5 XPR 550 includes integrated GPS module, saving money
and valuable space within a vehicle.
6 Large, easy-to-use navigation buttons allow easy access
to intuitive menu-driven interfaces.
7 IP5 submersible.
8 Powerful, front projecting speaker that transmits .25K
TDMA digital audio or 12.5/25K analog audio.
9 Three side and two front programmable buttons for easy
access to favorite features. New features such as one-touch
calling and text messaging are made even easier through
programmable button access.
10 Large, textured push-to-talk button. Provides good tactile
response and easy to access, even when wearing gloves.

6. XPR 6300 Non-Display Portable1 2 3 4 5 6 7 8
Tri-color LED indicator
Emergency button
New accessory connector
XPR 6350 Integrated GPS module (Coming Soon)
IP57 submersible
Powerful, front projecting speaker
Three side programmable buttons
Large, textured push-to-talk button.
Note: XPR 6300 is not upgradeable to GPS
1 Tri-color LED indicator for clear, visible feedback of calling, scanning and monitoring.
2 Emergency button to alert supervisor or dispatcher in an emergency situation. In XPR 550, location can be sent to GPS application.
3 New accessory connector is rugged and more durable. New connector design incorporates five additional input/output functions and USB capability.
4 XPR 50 includes integrated GPS module, saving money and valuable space within your vehicle.
5 IP57 submersible.
6 Powerful, front projecting speaker that transmits .25K
TDMA digital audio or 12.5/25K analog audio.
7 Three side programmable buttons for easy access to favorite features. New features such as one-touch calling and text messaging are made even easier through programmable button access.
8 Large, textured push-to-talk button. Provides good tactile response and easy to access even when wearing gloves.

7. XPR 4500 Display Mobile / XPR 4550 Display Mobile with GPS
Rugged durable accessory connector
Multi-colored LED indicators
Large, easy-to-use volume knob.
XPR 4550 integrated GPS module
160 channels.
Powerful, front-projecting speaker
Large, easy-to-use navigation buttons
Flexible, menu-driven interface with user-friendly icons
Four programmable buttons
Compact and ergonomically friendly speaker mic.
Note: XPR 4500 is not upgradeable to GPS 1 2 3 4 5 6 7 8 9 10
1 New accessory connector is rugged and more durable.
New connector design incorporates five additional
input/output functions and USB capability.
2 Multi-colored LED indicators for clear, visible feedback
of calling, scanning and monitoring.
3 Large, easy-to-use volume knob.
4 XPR 4550 includes integrated GPS module, saving money
and valuable space within a vehicle.
5 1 0 channels.
6 Powerful, front-projecting speaker that transmits .25K
TDMA digital audio or 12.5/25K analog audio.
7 Large, easy-to-use navigation buttons allow easy access
to intuitive, menu-driven interfaces.
8 Flexible, menu-driven interface with user-friendly icons or
two lines of text for ease of reading text messages.
9 Four programmable buttons for easy access to favorite
features. New features such as one-touch calling and text
messaging are made even easier through programmable
button access.
10 Compact and ergonomically friendly speaker mic.

8. XPR 4500 Numeric Display Mobile1 2 4 5 6 7 3 9 8
Rugged durable accessory connector
Multi-colored LED indicators
Large, easy-to-use volume knob.
XPR 4550 integrated GPS module (Coming Soon)
Large, easy-to-use channel navigation buttons
Powerful, front-projecting speaker
Clear 2 digit display
Two programmable buttons
Compact and ergonomically friendly speaker mic.
Note: XPR 4300 is not upgradeable to GPS
XPR 4 00/4 50
Plain Mobile Radios
1 New accessory connector is rugged and more durable.
New connector design incorporates five additional
input/output functions and USB capability.
2 Multi-colored LED indicators for clear, visible feedback
of calling, scanning and monitoring.
3 Large, easy-to-use volume knob.
4 XPR 4 50 includes integrated GPS module, saving money
and valuable space within a vehicle.
5 Large, easy-to-use channel navigation buttons.
6 Powerful, front-projecting speaker that transmits .25K
TDMA digital audio or 12.5/25K analog audio.
7 2 channels; channel number is easy to read on large,
clear numeric two-digit display.
8 Two programmable buttons for easy access to favorite
features. New features such as one-touch calling are made
even easier through programmable button access.
9 Compact and ergonomically friendly speaker mic.

9. XPR 8300 Repeater 100% continuous duty cycle2 4 5 6 7 3 8
100% continuous duty cycle
Two simultaneous voice or data paths
Integrated power supply.
Operates in analog or digital mode
LEDs clearly indicate transmit and receive modes
Rack- or wall-mountable
Sturdy handles make installation and handling easier.
Automated battery back up
1 100% continuous full duty cycle at 40-45W.
2 Supports two simultaneous voice or data paths
in digital TDMA mode.
3 Integrated power supply.
4 Operates in analog or digital mode—bright, clear,
colored LEDs indicate mode.
MOTOTRBO™ System
Components and Benefits
5 LEDs clearly indicate transmit and receive modes
in both channel slots.
6 Rack- or wall-mountable—wall-mounting brackets
ship standard.
7 Sturdy handles make installation and handling easier.
8 Automated battery back up (battery sold separately).

10. Better Basics – Improved Look and Feel with Rugged Ease of Use
Features
Benefits
Small and light (portable)
Highly functional, or user friendly design
Rugged construction (portable and mobile)
IP57 — Submersible (1 meter of water for 30 min) and dust protected (portable)
Conveniently portable — does not interfere with normal job function
Easy to use — minimal training for users
Instructor Notes
Instructor should clear, that is highlight quickly each feature on the left, then step one by one through each feature benefit pair.
Significant industrial design and ergonomic research was done to make the radio comfortable and easy to use
Able to withstand robust handling — lower expenses due to equipment failures
Able to withstand rainy and inhospitable conditions — work team able to stay connected in adverse conditions without fear of damage

11. Better Basics – Improved Look and Feel with Rugged Ease of Use
Features
Benefits
Enhanced display interface (portable and mobile)
Compact design (repeater)
Simple LED status lights to indicate if repeater is busy or not (repeater)
Factory Mutual (FM) compliant
Easier to use — safer for mobile employees
More choices for possible locations, even in small areas
Instructor Notes
Instructor should clear, that is highlight quickly each feature on the left, then step one by one through each feature benefit pair.
Significant industrial design and ergonomic research was done to make the radio comfortable and easy to use
Ease of understanding of repeater communication status
Better safety

12. Better Basics: Responding to Customer Input
Emergency Button
2 front programmable buttons
Volume/On/Off Knob
Rotary Selector
Full dot-matrix display
Left/Right navigation buttons, OK button, Menu button and Back/Home button
Microphone
Three side programmable buttons
PTT
LED

13. Better Basics: Responding to Customer Input
Emergency Button
Volume/On/Off Knob
Rotary Selector
Microphone
Speaker
LED

14. Better Basics: Responding to Customer Input
On/Off Button
Volume Knob
Full dot-matrix display
Speaker
3 LED indicators
Navigation buttons
Robust accessory connector
Channel buttons or rocker
4 programmable buttons

15. Better Basics: Responding to Customer Input
On/Off Button
Volume Knob
Channel buttons or rocker
Three LED indicators
Accessory connector
7-Segment Paired Display + 3 LED Icons (to indicate Private Call Type, Group Call Type & Channel Scan)
Two programmable buttons

16. Better Basics: User-friendly Menu-driven Interface
Redesigned – friendly clear icons
Display is flexible – icons and one line of text on home screen. Two lines of text when reading text messages or in menu mode
Easy to navigate, clear menu screens

17. Better Basics – Features and Benefits
Standard Core NIMH Battery
IMPRES features
Communication between IMPRES charger permit battery usage analysis
6 month capacity warranty extension when IMPRES batteries used exclusively with IMPRES chargers (compared to Motorola premium batteries)
Less frequent recharging
Reduces need for extra batteries
Maximized battery life and talktime
Less frequent battery replacement — saves $$
Instructor Notes
First bullet unique benefit of MOTOTRBO.
On a 1300 mA battery, digital mode lasts 11.5 hours, but analog mode lasts 8 hours. This assumes the radio’s current drain is reduced by 33% in digital mode compared to analog mode.
The other bullets benefits of IMPRES.
Battery level indicator provides visual indication of the battery charge level to user. When battery charge level reaches low battery threshold, the radio shall alert user that the battery needs re-charging.
In order for user to know what the battery capacity is, user needs to press and hold programmable button. LED will show status of battery charge when high, mid, low, and very low (a tone will sound if battery has a very low charge). String will also show on a display radio.
This icon shall show the remaining capacity for the battery. It shall be displayed all the time on the radio during home screen. Four bars shall show full charge. If the icon flashes with no bars, there’s only a few minutes left to talk.
Extended warranty reduces battery replacement cost

18. Better Basics – Features and Benefits
Two-line display on IMPRES multi-unit chargers
Provides real-time data for IMPRES batteries
Charge status and capacity
Battery chemistry
Serial number
Useful information enables more efficient battery management
Users need not be trained on charging protocol
No interruption to operations
Instructor Notes
First bullet unique benefit of MOTOTRBO.
On a 1300 mA battery, digital mode lasts 11.5 hours, but analog mode lasts 8 hours. This assumes the radio’s current drain is reduced by 33% in digital mode compared to analog mode.
The other bullets benefits of IMPRES.
Battery level indicator provides visual indication of the battery charge level to user. When battery charge level reaches low battery threshold, the radio shall alert user that the battery needs re-charging.
In order for user to know what the battery capacity is, user needs to press and hold programmable button. LED will show status of battery charge when high, mid, low, and very low (a tone will sound if battery has a very low charge). String will also show on a display radio.
This icon shall show the remaining capacity for the battery. It shall be displayed all the time on the radio during home screen. Four bars shall show full charge. If the icon flashes with no bars, there’s only a few minutes left to talk.

19. Better Basics – Greater Usable Range
Signal Strength
Weak
Strong
Audio Quality
Minimal Acceptable Audio Quality
Poor
Excellent
Analog Radio
Digital Radio
Click to play:
Analog
Digital
Area of improved performance
Audio quality
Coverage
Instructor Notes
Need to emphasize that digital audio sounds different than analog, and that one person’s definition of “minimal acceptable audio quality” may be different than the next person’s.
Digital will sound the same and be clear and static-free throughout the majority of the coverage area.
Analog will sound very good in strong signal and get progressively worse as signal strength deteriorates.
However, users may find that analog is still “understandable” beyond the point at which digital stops working.

20. Better Basics – Digital Audio Quality
Clearer voice communications over a greater range
Digital error-correction technology permits audio and digital communications with no loss
Static and noise rejection
Digital receivers reject any error signals, permitting improved audio in loud environments
Instructor Notes
Better basics give more consistent audio performance over a given coverage area.

21. Enhanced Features – Digital Calling and Signaling
Enhanced Call and Channel Management to Increase Productivity
One-to-One
One-to-Many
One-to-All
Instructor Notes
Improved Privacy – because digital encoding and scrambling makes eavesdropping harder. Low level scrambling can be selected or not selected during programming.
Private note to instructors re Future Roadmap: Motorola will have plug-in option boards for compatibility with legacy analog encryption schemes like Analog Voice Scrambling (AVS) / Transcrypt."
Late Entry – A unit coming into range or just turned on is automatically brought into a talkgroup conversation that has already started.
Easy Set up – Call features easier to use compared to legacy systems such as Professional Series; will see / have seen in demonstrations.

22. Enhanced Features: Private Calling
One-to-One
Calls are more truly private than in analog mode
The recipient’s radio is the only one to un-mute
Other users on the channel only hear that there is traffic on the channel, not the actual conversation
More flexible programming
One touch calling
Add users instantly

23. Enhanced Features: Improved Group Calling
One-to-Many
Simpler group communications
Can organize groups on a single channel. Radio will only un-mute when your group is contacted.
Allows for more efficient and organized communications.

24. Enhanced Features – Dispatch Portfolio
One-to-All
Mobile as a dispatch station configuration “Mobile-in-a-tray”
MC1000 / MC2000 / MC2500 will work in analog or digital mode
Digital mode: talk and listen only
Analog mode: talk and listen and supported MDC features available
Local Control, Tone Remote and DC control configurations available

25. Enhanced Features – IMPRES Accessories Improved Accessory Connector Interface
Benefits
Smaller size
Accessory programmable buttons are programmable for any feature in the CPS (do not have to tie to radio programmable buttons as they had in the past)
Meet IP57 requirements
Accessories can be designed to be handy
Allows for more radio-accessory interaction
Instructor Notes
A new set of electrical, mechanical and software specifications for accessory connectors on portables and mobiles. There have been significant improvements to the connector, with the small price to pay that the new connectors are not compatible with previous generations of equipment like the Professional Series.
Regarding the development of submersible accessories:
A speaker mic is the only one available at launch
Regarding accessories that require radio signals (one example: a public safety speaker mic):
Motorola is committed to the development of such accessories
No “claw” is needed, as compared to the Professional Series, where such a claw is required
Allows for the development of rugged and submersible (1 m for 30 minutes) accessories

26. Enhanced Features – IMPRES Accessories Improved Accessory Connector Interface
Benefits
Uses USB for programming interfaces
RF-capable — the antenna signal is available in the connector
The strategic interface identified for future Motorola radios and accessories
Radio Interface Box (RIB) no longer necessary
Accessories that require radio signals (e.g. public speaker microphone) can now get the signals through the connector resulting in a cleaner solution
Instructor Notes
A new set of electrical, mechanical and software specifications for accessory connectors on portables and mobiles. There have been significant improvements to the connector, with the small price to pay that the new connectors are not compatible with previous generations of equipment like the Professional Series.
Regarding the development of submersible accessories:
A speaker mic is the only one available at launch
Regarding accessories that require radio signals (one example: a public safety speaker mic):
Motorola is committed to the development of such accessories
No “claw” is needed, as compared to the Professional Series, where such a claw is required
Compatibility with future radio programs

27. Advanced Data Applications – MOTOTRBO Text Messaging Services
Available as an off-the-shelf product
Shrink wrap CD software
Windows / PC-based
Includes Text Messaging client, mobile client, server and licenses for radios
Features
Benefits
Dispatch oriented messaging
Bridge to devices
Has same flexibility as built-in text messaging plus communication with mobile text messaging clients
Purchase and easily installed into PC
Instructor Notes
For the left column, just facilitate the main points, and let the participants read the sub-points on their own.
All display portables and mobiles can do unit-to-unit text messaging; this slide here describes PC-Based Text Messagins
Fast and flexible communication with any pre-configured addressable device (e.g. send text message to cell phone)

28. Advanced Data Applications – MOTOTRBO Text Messaging Services
Business class application
Up to 400 active users
Up to 4 dispatchers per text message server
Dispatchers support 681 character messages (radios supports140 characters)
Server stores up to 400 addresses
Supports alias addressing
Supports text groups
Features
Benefits
Meets standards of reliability and efficiency expected of a business tool
Instructor Notes
For the left column, just facilitate the main points, and let the participants read the sub-points on their own.
All display portables and mobiles can do unit-to-unit text messaging; this slide here describes PC-Based Text Messagins

29. Advanced Data Applications – MOTOTRBO Location Services
Features
Benefits
Built-in GPS Chip on portable and mobile models
Configurable, automatic GPS update interval with emergency feature
Available as an off-the-shelf product
Shrink wrap CD software
Windows / PC-based
Includes Location client, server, user selected maps and licenses for radios
Simple to deploy. Lower cost than third party GPS devices. No GPS fees.
Transparent to radio users and flexible enough to meet business needs in terms of battery life impact and GPS data generation rate
Instructor Notes
For the left column, just facilitate the main points, and let the participants read the sub-points on their own.
Emphasize that this is a business class application, not just for hiking in the park (like some consumer GPS device)
Requires use of radios with GPS capability.
Purchase and easily installed into PC

30. Advanced Data Applications – MOTOTRBO Location Services
Features
Benefits
Dispatch oriented messaging
Provides position, heading and speed
Path of mobile units can be traced on street map
Street and points of interest map display
Supports user-defined landmarks
Supports pan, zoom and movement tracking
Supports stay within and stay without zones (geofencing)
Asset tracking and increased workforce efficiency. Automates certain monitoring tasks and allows for organized resource management
Instructor Notes
For the left column, just facilitate the main points, and let the participants read the sub-points on their own.
Emphasize that this is a business class application, not just for hiking in the park (like some consumer GPS device)
Requires use of radios with GPS capability.

31. Advanced Data Applications – MOTOTRBO Location Services
Features
Benefits
Business class application
Up to 400 active users
Real time archiving of all data for playback
Meets standards of reliability and efficiency expected of a business tool
Instructor Notes
For the left column, just facilitate the main points, and let the participants read the sub-points on their own.
Emphasize that this is a business class application, not just for hiking in the park (like some consumer GPS device)
Requires use of radios with GPS capability.

32. Customers Migrate at Their Own Pace
MOTOTRBO allows migration to take place one radio at a time, one channel at a time or the entire system at a time
MOTOTRBO system is dual-mode analog-digital
Portable and mobile radios can operate in analog and digital mode
Repeater is configurable for analog or digital mode
MOTOTRBO radios are able to scan both analog and digital channels
Problem:
Customers have an investment in their communications systems
Motorola is sometimes perceived as forcing migration approaches on customers
Self-paced migration allows a MOTOTRBOTM solution to follow the financial requirements of the customer, rather than the solution driving the finances.

33. Analog Capabilities in MOTOTRBO
Analog Features Available:
System Scan
Nuisance Channel Delete
Carrier Squelch (CSQ)
PL / DPL (Coded Squelch)
Talkaround
Monitor / Sticky Permanent Monitor
MDC Signaling:
Emergency Signaling
PTT-ID
Call Alert
Selective Calling

34. Time-Division Multiple-Access (TDMA)
Enables splitting of channels to allow multiple access on a single channel
Preserves full channel with but divides it into alternating timeslots that can carry individual calls
Instructor Notes
MOTOTRBO offers full system solutions with advanced features and integrated data applications.
Motorola the clear leader in digital 2-way: legacy of digital leadership in digital FDMA and TDMA technologies including Project 25 systems, iDEN/Nextel systems, and Tetra systems

35. Why Time-Division Multiple-Access (TDMA)?
One digital repeater replaces two analog repeaters
Reduces infrastructure, acquisition, setup, and maintenance costs
Transmits more information
Supports more users
Instructor Notes
MOTOTRBO offers full system solutions with advanced features and integrated data applications.
Motorola the clear leader in digital 2-way: legacy of digital leadership in digital FDMA and TDMA technologies including Project 25 systems, iDEN/Nextel systems, and Tetra systems

36. Features of TDMA Two slot 12.5 kHz – increased system capacity
Permits two simultaneous conversations with a single repeater
Supports both voice and data
Fits seamlessly into existing licensed channels
Standards based solution (ETSI and DMR)
Instructor Notes
MOTOTRBO offers full system solutions with advanced features and integrated data applications.
Motorola the clear leader in digital 2-way: legacy of digital leadership in digital FDMA and TDMA technologies including Project 25 systems, iDEN/Nextel systems, and Tetra systems

37. Increased System Capacity – 12.5 kHz TDMA
time
frequency 12.5kHz Channel
Regulatory emissions mask
Today’s Analog
12.5kHz / 25 kHz
1 voice for each 12.5/ 25kHz channel
1 repeater for each channel
Slot 1
Slot 2
MOTOTRBO
frequency 12.5kHz Channel
12.5kHz TDMA
Divides existing channel into two timeslots
Delivers twice the capacity through repeater
Performance is same or better than 12.5kHz FDMA
1 repeater does work of 2
Reduced need for combining equipment
Enables 40% increase in radio battery life
Instructor Notes
Project 25 Phase I is also 12.5 kHz FDMA.
Ask who would benefit from a 40% increase in battery life.

38. TDMA vs. FDMA Technology
FDMA is not the most effect choice:
Concerns regarding performance in real world conditions for range and interference
Users may struggle to cost-effectively translate the spectrum efficiency benefits into increased capacity
FDMA does not offer improvements in battery talk time
No supporting standard for FDMA in licensed bands; limits long-term flexibility in user choice of suppliers
Portable-only solutions
Instructor Notes
MOTOTRBO offers full system solutions with advanced features and integrated data applications.
Motorola the clear leader in digital 2-way: legacy of digital leadership in digital FDMA and TDMA technologies including Project 25 systems, iDEN/Nextel systems, and Tetra systems

39. MOTOTRBO Targeted Sectors
Manufacturing
Transportation
Hometown Security
Construction
Public Services
Hospitality
Higher Education

40. MANUFACTURING SECTOR OVERVIEW
Major products in the manufacturing sector include transportation equipment, computers, electronics, food, chemicals, machinery, and products made of metal, plastic, and paper.
Annual revenue for manufacturers of:
Cars and planes $600 billion
Computers and electronics $450 billion
Food $425 billion
Chemicals $425 billion
Machinery $300 billion
Metal products $250 billion
Plastics $165 billion
Paper $150 billion
Net output of entire sector: $1.5 trillion (16% of the U.S. gross domestic product)
Manufacturing covers virtually every product category imaginable.
The annual revenue of manufacturers is four time larger than healthcare and construction combined.

41. Manufacturing Noisy environment with lots of heavy machinery
Labor-intensive jobs w/ extensive hands-on work.
Rotating shifts with long hours.
Pressure to eliminate unnecessary steps, space, and materials.
Safety and security concerns.
Workplace Challenges
MOTOTRBO Solutions
Digital Audio
Text Messaging
Battery Life
Enhanced Calling features
FM Intrinsic Safety
Emergency Communications
Digital noise-cancelling technology makes communication in these loud environments easier
Text messaging for business critical information. Workers can store critical business information without having to stop and write it down
Battery life is improved. Users get approximately 11 hours of battery life, which supports longer shifts
4. Business two-way radios improve overall productivity & communication. Talkgroup capability supports organized, efficient communications
5. FM intrinsic safety. Improved emergency communications – supervisors with portables can acknowledge and respond to emergency situations

42. Transportation Sector Overview
Privately, Publicly, or Government-owned
Market segmentation
Rail = Long Haul/Freight, Mass Transit
Air = Airports, Airlines, Cargo
Sea = Seaports, Shipping Companies, Cruise liners
Land = Bus, Taxi, Limousines, Trucking, Courier, Road
Work characteristics:
Achieve high volume by frequent vehicle usage; fast unload, reload and turnaround times
Radio used to manage time and tasks and address unexpected problems

43. Transportation Improve personnel safety
Maintain security of equipment in transport
Increase productivity (time and schedule management) and save costs
Manage unexpected problems in the turnaround process
Faster response in case of emergency
Workplace Challenges
MOTOTRBO Solutions
One-to-many, one-to-one and one-to-all calling
Location Services
IP57 Submersibility
Emergency Signaling
One-to-many, one-to-one and one-to-all calling
Location Services Application can help you manage your fleet of vehicles more efficiently – save time and fuel costs
IP57 capability can support harsh outdoor environments
Location Services helps manage fleet and respond to emergencies quickly and efficiently

44. Hometown Security Sector Overview
Immediate response necessary
Life and death situations
High stress environment
Increased demand for services
Communities more security conscious
Clear, reliable communication mandatory
Need to communicate cross functionally: police, fire, federal depts.

45. Hometown Security Challenges
Ease of Use (i.e. ensure radio access while wearing gloves, easy to access features through intuitive menus)
Dependable Communications – Durability
Emergency Access
Local Service and Support
Cost Effectiveness
Safety and security of staff
Workplace Challenges
MOTOTRBO Solutions
One touch calling
MIL-spec Stds, IP57, FM compatibility
Enhanced Emergency signaling
Express Service Plus (ESP) is standard
100% duty cycle
Location Services
Flexible, menu-driven interface makes device quick and easy to use. One touch calling enhances private and group call capabilities
Meets standard MIL specs. Meets IP57 submergibility standard. FM capability available at launch
Enhanced emergency signaling features. Portable can decode emergencies. Send GPS signal when emergency button is pressed
2 year warranty plus 1 year extended service plan available with standard package to support service needs of public safety customers
100% duty cycle in repeater supports high traffic needs of public safety customers.
Location Services helps manage fleet and respond to emergencies quickly and efficiently

46. Construction Sector Overview
The commercial construction industry is highly fragmented
80,000 firms with total annual revenues of $450 billion
Includes $200 billion of public construction
Segments
Commercial
Industrial
Residential
Public
The commercial construction industry is highly fragmented, including about 80,000 firms with total annual revenues of $450 billion, including $200 billion of public construction. The industry includes about 6,000companies with annual revenue over $10 million, several dozen with revenues over $500 million, and a handful of giants like Bechtel (2002 annual revenue about $12 billion); Fluor ($10 billion); and Turner Construction (about $6 billion).
Construction includes office and retail buildings, hotels, schools, public buildings, industrial and manufacturing buildings, highways and bridges, sewers, pipelines, power lines, power plants, homes and apartments, etc.

47. Construction Challenges
Construction usually is done in a dirty, dusty, noisy environment. There is the use of heavy equipment, and workers often are spread out from each other.
Daily requests for equipment
May be concerned with keeping track of personnel
Accidents/safety are an issue
Workplace Challenges
MOTOTRBO Solutions
IP57
Digital Audio
Text Messaging
Emergency Signaling
Radio meets IP57 Submergibility standards. Radio will withstand drops in puddles or harsh conditions of construction site.
Noise-canceling voice technology – helps improve communications over loud machinery
Text Messaging to and from address allows construction companies to communicate with outside vendors
Enhanced emergency signaling. Foreman on the job can decode emergencies and respond quickly to users on the job

48. Public Services Sector Overview
1.5 million jobs in 2004
Teamwork environment
Requires efficient communications tools
Emergency situations
Need for immediate response
Range of job functions
Grounds maintenance
Sewer repair
Street cleaning and maintenance
Transportation maintenance
The commercial construction industry is highly fragmented, including about 80,000 firms with total annual revenues of $450 billion, including $200 billion of public construction. The industry includes about 6,000companies with annual revenue over $10 million, several dozen with revenues over $500 million, and a handful of giants like Bechtel (2002 annual revenue about $12 billion); Fluor ($10 billion); and Turner Construction (about $6 billion).
Construction includes office and retail buildings, hotels, schools, public buildings, industrial and manufacturing buildings, highways and bridges, sewers, pipelines, power lines, power plants, homes and apartments, etc.

49. Public Services Challenges
In and out of vehicle
Work in unfamiliar areas
May deal with hazardous materials
May be seasonal
Sometimes use heavy equipment
Manage a fleet
Workplace Challenges
MOTOTRBO Solutions
Location Services
Standard MIL specs, IP57, FM compatible
Longer battery life
Digital Audio
Talkgroups on channels
Location Services available with portable. Can support tracking users both in and outside the vehicle.
Dispatcher can provide directions over the air “real-time” when workers are in unfamiliar areas
Meets standard MIL specs. Meets IP57 submergibility standard. FM capability available at launch
11.5 hour average battery life will the support long shifts typical of seasonal workers
Digital noise-cancelling technology makes communication with the heavy equipment running in the background easier.
Can subdivide channel into talkgroups, which makes managing fleets easier and more efficient.

50. Hospitality Sector Overview
U.S. hotel & motel industry: 30,000 companies operating 50,000 individual locations with annual revenue of $90 billion.
Marriott, Starwood, Hilton
U.S. gambling (gaming) industry: 500 commercial casinos and 160 Indian casinos, combined annual revenue close to $75 billion
MGM Mirage, Harrah’s, Mandalay Resort Group
Restaurant industry: About 400,000 restaurants operate in the U.S., with combined annual revenue of $240 billion.
McDonalds, Yum Brands, Darden Group Rest.
Hotel & motel industry moderately concentrated: the 50 largest companies hold about 45% of the market.
Majority of hotels are affiliated with a chain.
A typical hotel has about $7 million of annual revenue and 100 employees.
Large restaurant chains: McDonalds, Yum Brands (KFC, Pizza Hut, Taco Bell), Darden Restaurants (Olive Garden, Red Lobster)
The typical restaurant company has one location and less than $500,000 in annual revenue, although a few have revenue up to $5 million.
Annual revenue per employee about the same for large or small restaurants: ~$35,000.
Gaming industry highly concentrated: the top 20 companies hold more than 60% of the market.
Some of the largest casino markets are Las Vegas ($6 billion total revenue); Atlantic City ($4 billion); the Chicago area ($2 billion); and eastern Connecticut ($2 billion).
Gaming industry breakdown: commercial casinos $30 billion; $20 billion from state lotteries; $20 billion from Indian casinos; remainder from horse racing, bingo, charities, and bookmaking.

51. Hospitality Challenges
Safety and security concerns.
Reducing operational costs.
Mobile workforces, getting more from less.
Need for faster, more responsive service.
Workplace Challenges
MOTOTRBO Solutions
Text Messaging
Analog/Digital scan
Private Calling
No recurring fees with 2-way radio
Talkgroup calling
Text Messaging – hotel dispatchers can send jobs to maintenance crews via text messaging. Messages are sent discreetly in case maintenance worker is in front of guests
Analog/Digital scan – hotel has different groups of users, may migrate gradually. Security personnel can monitor traffic on entire system.
Private Calling – hotel can better manage employee personnel by targeting one user to contact for specific issues. Low or no recurring monthly fees for 2-way radios

52. Higher Education Sector Overview
In the U.S., nearly 4,000 degree-granting colleges and universities receive combined annual revenue over $200 billion
Rising Expenses
College spending per student rose 40% in the last ten years, with the biggest increase in administrative costs.
Colleges are spending more partly due to a greater legal liability for students, and partly because of increases in state, federal mandates & programs.
Annual spending per student at public colleges is $20,000.
Security’s Growing Role:
Every year alcohol is responsible for 1,400 student deaths; 500,000 injuries; and 70,000 sexual assaults.

53. Higher Education Challenges
Rising costs, tighter budgets.
Safety and security concerns.
Growing focus on incident prevention.
Need to transport books, papers, supplies.
Workplace Challenges
MOTOTRBO Solutions
6.25e TDMA
Improved emergency signaling
Location Services offers efficient monitoring of radio users around the university campuses
Can send critical data via text message. Saves user time from having to write down data.
MOTOTRBO two-way radios are affordable and easy to use, with no per-call charges. TDMA technology offers 2 voice paths in 1 repeater which saves infrastructure costs for the users.
Improved emergency signaling. The portable can decode emergency calls. Provides flexible emergency options for users that do not have a central dispatcher
Location Services offers efficient monitoring of radio users around the university campuses
Can send critical data via text message. Saves user time from having to write down data.