1. Mixed Messages. HE Marketing in Times of Demographic Changes Dr. Irene Jansen September 2011

2. 2 Then … The Growth of International Education – and the War for Talent 1975 0.8 million 2010 3 million 1985: 1.1 m1995: 1.7 m

3. 3 Now … Talent in Demand

4. 4 Messages Conflicting interests and policy objectives for funding organizations: They are both, service providers for foreign and their own governments, for their scholarship programs and exchange ambitions AND they are higher education marketers who create opportunities to stay AND YET … Studying abroad is not just about a degree. It is an experience! Weather to stay on for work or not, is for the individual to decide and for us to respect! IN ANY CASE: - encourage return - help create favorable working conditions at home - foster networks while people stay abroad ►Appropriate program design!

5. 5 DAAD Budget (2010) and Results (2009) 20% students 60% graduates, PHD 20% staff 250 programmes About 600 professors in 90 selection committees Foreigners (DAAD: 41,689) Germans (DAAD: 25,264) ERASMUS grants for Germans (EU: 31,000) 397 mio EUR Ministry of Foreign Affairs 179 mio € = 45% Federal Ministry of Education 103 mio € = 26% EU 50 mio € = 14% Federal Ministry of Economic Cooperation and Development 37 mio € = 9% Other sources 28 mio € = 7% DAAD Budget 2010 € 397 m = US$ 540 m

6. 6 Percentage of foreign students (non-EU!) who stay in their host countries after their studies there (Germany: 27 %) source: OECD International Migration Outlook 2011, figures for 2008 /2009

7. 7 Granted Work Permits („Erteilte Zustimmungen zur Arbeitsaufnahme“) The German Situation Source: DAAD

8. 8 The German Situation Source: DAAD

9. 9 Every 4th foreign (non-EU) graduate from a German university was granted a work permit in Germany The German Situation Source: DAAD

10. 10 The Legal Situation in Germany after graduation: No more prioritisation of access to employment for EU citizens (no „Vorrangprüfung“) Work permit during first year: 90 days (more days upon application) After 5 years of qualified employment: permanent residence permit („Niederlassungserlaubnis“) is granted After 3 more years citizenship is usually granted Room for improvement: - Recognition of professional qualifications: too little, too slow (bill to speed up procedure now before Parliament) - Admission focuses too much on educational systems rather than individual attainment

11. 11 Thank You for Your Attention ! Questions and comments, please! Visit www.daad.de (international website) Visit www.study-in.de (study and living in Germany)www.study-in.de Subscribe to our weekly newsletter at www.daad.org Or write me: i.jansen@daad.de