1. THE

2. Our Team Introduction 30 November 2009 2 CS410 Red Team www.cs.odu.edu/~410red Domain Experts

3. Presentation Overview  The Problem  Current Process  The Solution  Market Analysis  Risks And Benefits  Project Organization  Work Breakdown Structure  Requirements and Budget Overview CS410 Red Team 3 30 November 2009

4. Poor driving habits are the leading cause of accidents in the United States CS410 Red Team 4 30 November 2009

5. External Contributing Factors CS410 Red Team 5 Virginia DMV Data Set: 36,000 Car Crashes in 2008 in Virginia 30 November 2009

6. Life Toll Majority of new drivers are in the age group 15- 20 Drivers in the age group 15 -20 are more likely to speed. National Highway Traffic Safety Administration Drivers Involved in Fatal Crashes per 100,000 Licensed Drivers (2008) Age Group (Years) Number of Drivers Number of drivers Number of drivers speeding CS410 Red Team 6 30 November 2009

7. Financial Toll  Auto Insurance  $1,000 per year for each American on average [1]  Economic cost of speed related crashes:  $40.4 billion a year [2] (1)CNNCNN (2)National Highway Traffic Safety AdministrationNational Highway Traffic Safety Administration U.S. car accident cost: $164.2 billion every year 1 7 CS410 Red Team30 November 2009

8. Current Driver’s License Process for Virginia Residents CS410 Red Team 8 Pass Written Drivers Test Receive Permit (min age = 15yrs 6 mos) Complete Driving Course Pass DMV Road Test Judge Issues License Receive License or Endorsement Obtain Auto Insurance Virginia DMV 30 November 2009

9. Current Driver Improvement Clinic Process in Virginia CS410 Red Team 9 Issued Ticket Convicted of Offense Required Driving Clinic (pen & pencil) Successfully Complete Clinic Retain Auto Insurance and License Virginia Defensive Driving Clinic 30 November 2009

10. Process With Defensive Driver CS410 Red Team 10 Pass Written Drivers Test Receive Permit (min age = 15yrs 6 mos) Complete Driving Course Pass Road Test Judge Issues License Receive License or Endorsement Obtain Auto Insurance Install The Defensive Driver Unit Issued Ticket Convicted of Offense Required Driving Clinic Successfully Complete Clinic Retain Auto Insurance and License 30 November 2009

11. Introducing The Defensive Driver  Sensor data and external data comparison  Improper/unsafe behavior detection  Alert generation  Visual alerts  Audio alerts (optional)  Driving activity data collection  Report generation CS410 Red Team 11 Image Credit: dashdaq.com dashdaq.com 30 November 2009

12. Make The Defensive Driver an integral part of the current driving syllabus  Requiring a minimum number of recorded safe driving hours  Requiring minimum good driving habit percentage  Actively remind drivers of unsafe driving habits  Insurance companies to make the Defensive Driver a requirement to lower rates CS410 Red Team 12 30 November 2009

13. Major Functional Component Diagram 13 CS410 Red Team30 November 2009

14. Vehicle Integration  OBD-II (On-Board Diagnostics) Interface  Data and power provider  Compatible with Vehicles Manufactured After 1996  ECU (Engine Control Unit) Parameters [1]  Rate of speed  Brake utilization  Seat belt usage 14 CS410 Red Team30 November 2009 (1) SAE Society of Automotive EngineersJ1979

15. External Factor Touchpoints 15 CS410 Red Team External FactorsSolution Feature Seat BeltMeasure if/when the driver wears the seat belt Obtain posted speed limitsDetermine if speeding Obtain stop-sign locationsDetermine if vehicle completely stops Following too closelyRecords excessive braking patterns above a certain speed limitq Erratic Lane ChangesUses accelerometer to note lane changes 30 November 2009

16. Device Process Flow CS410 Red Team 16 CS410 Red Team 16 Defensive Driver Internal Speed and Stop Signs Database GPS Satellites Real-time Driving Data Violation Detected Proper Techniques Reinforced 30 November 2009

17. Speed Limit Monitoring Logic 30 November 2009CS410 Red Team 17

18. Stop Sign Monitoring Logic 30 November 2009CS410 Red Team 18

19. Following Too Closely Logic 30 November 2009CS410 Red Team 19

20. Erratic Lane Changes Logic 30 November 2009CS410 Red Team 20

21. Memory card in PCLoad driving report software Update PC databases Update/clear memory card databases Generate driving report Save driving report PC-based Software Process Flow 30 November 2009CS410 Red Team 21

22. The Defensive Driver Software  Operating System – Linux  Open Source  Microkernel  Graphics design  OpenVGA, OpenGL  Database  Internal  Open speed limit and signs database [1]  VDOT speed limit and signs database  External  MySQL profiling database  Real-time data monitoring algorithm  Profiling software algorithms  GPS mapping software 22 CS410 Red Team (1)Open Speed Limit DatabaseOpen Speed Limit Database 30 November 2009

23. Database Design 30 November 2009CS410 Red Team 23

24. In-Car Welcome Screen 30 November 2009CS410 Red Team 24

25. New Driver Screen 30 November 2009CS410 Red Team 25

26. Speeding Alert 30 November 2009CS410 Red Team 26

27. Stop Sign Alert 30 November 2009CS410 Red Team 27

28. PC Welcome Screen CS410 Red Team 28 30 November 2009

29. PC GUI CS410 Red Team 29 30 November 2009

30. Driver Report 30 November 2009CS410 Red Team 30

31. Customers  Primary  Driver Education  Public schools  Private lessons  Improvement clinics  Secondary  Insurance companies  Parents  School bus drivers  Taxi drivers  Tractor trailer drivers  DMV 31 CS410 Red Team30 November 2009

32. CS410 Red Team 32 Private Driving Schools Revenues $ Millions (1) IBIS Driving Schools Industry ReportIBIS Driving Schools Industry Report [1] 30 November 2009 Driving Schools Revenues

33. CS410 Red Team 33 Auto Insurance Revenues $ Billions (1)IBIS Auto Insurance ReportIBIS Auto Insurance Report (2)AutomotixAutomotix [1] 30 November 2009 State of Virginia: 466,557 insurance policies written on passenger vehicles in 2008 with an average cost of $698 for a total of $325 million.

34. Current Competition Competitors Speed Limit Monitoring Safe Distance Monitoring Seat Belt Reminder Stop Sign Monitoring Lane Changes Turn Signal Collection Analyzing Driving Habits Real-time Availability Driving Simulator Maximum Speed Refinforce ment Speed DemonX X Tracking Key by RMTX DriveCamXX The Safe Driving Monitor XX MyKey X X Virtual Driver Interactive X Drive Safety X Drive Square X The Defensive Driver XXXXXXXXXX 34 CS410 Red Team30 November 2009

35. Privacy Issues  Who owns information collected by Defensive Driver?  When a court order is required to collect data from internal devices?  Do drivers need to be informed if they have their information recorded? 35 CS410 Red Team30 November 2009 Consumer Affairs

36. UserProbability ExpectedHighModerateLowNot Likely Impact ExtremeU3, T3, L1U2, F1T1 HighE1T2, F2 ModerateU1 Low Negligible 36 CS410 Red Team Risk Analysis 30 November 2009

37. Risk Planning ProblemMitigation Database not accurateCreate a self-maintained database for small regional areas and utilize a gradual marketing approach Government fails to mandate product use Continue to target driving schools for basic drivers and additionally taxi and tractor trailer programs Possible DistractionTest multiple methods of alerts Users bypass the systemUse a fingerprint reader User may not want to use the system User may not have a choice depending on the course structure OBD II may be replaced by a new standard Releasing a new version of Defensive Driver with the new capabilities offered by the latest standard Driving standards and rules may change Software updates may be offered to comply with new standards Software may not work on future platforms Software updates may be offered to comply with new systems Market base unable to afford the system Search for possible grants that the product may apply towards CompetitionLearn from their mistakes/Prove that our product works better CS410 Red Team 37 30 November 2009

38. CS410 Red Team 38 Resources, Staffing and Budgets DEFENSIVE DRIVER THE

39. Phase 2 Organization 30 November 2009CS410 Red Team 39

40. Work Breakdown Structure 30 November 2009CS410 Red Team 40

41. Software Milestones 30 November 2009CS410 Red Team 41

42. Software Deliverables 30 November 2009CS410 Red Team 42

43. Hardware Milestones/Deliverables 30 November 2009CS410 Red Team 43

44. Phase 2 Staffing Requirements Title Number of Personnel SalaryHourly Rate*# HoursTotal Project Manager1 $ 89,000.00 $ 42.792024 $ 86,603.85 Software Engineer2 $ 74,000.00 $ 35.58808 $ 28,746.15 Hardware Engineer2 $ 82,000.00 $ 39.42216 $ 8,515.38 Financial Director1 $ 65,000.00 $ 31.25716 $ 22,375.00 Marketing Director1 $ 46,000.00 $ 22.1280 $ 1,769.23 Documentation Specialist1 $ 36,000.00 $ 17.31312 $ 5,400.00 HR Manager1 $ 57,000.00 $ 27.40400 $ 10,961.54 Technical Director1 $ 68,000.00 $ 32.691012 $ 33,084.62 Software/Hardware Tester1 $ 72,000.00 $ 34.62352 $ 12,184.62 Webmaster1 $ 45,000.00 $ 21.63956 $ 20,682.69 Database Administrator1 $ 80,000.00 $ 38.461536 $ 59,076.92 Total Cost $ 289,400.00 40% Overhead $ 115,760.00 Total Phase 2 Staffing Requirement $ 405,160.00 30 November 2009CS410 Red Team 44 *Based on 2080 hours/year.

45. Phase 2 H/W Requirements 30 November 2009CS410 Red Team 45 DescriptionQuantityCost Per UnitTotal Cost Processor Board1500 $ 30.00 $ 45,000.00 GPS Receiver1500 $ 10.00 $ 15,000.00 ODB-II Interface Chip1500 $ 10.00 $ 15,000.00 LCD Touch Screen Display1500 $ 70.00 $ 105,000.00 Fingerprint Reader1500 $ 5.00 $ 7,500.00 Accelerometer1500 $ 5.00 $ 7,500.00 Production1500 $ 10.00 $ 15,000.00 Material (paper, box, etc.)1500 $ 5.00 $ 7,500.00 Assembly and Manufacturing1500 $ 10.00 $ 15,000.00 Testing100 $ 15.00 $ 1,500.00 Workstations13 $ 500.00 $ 6,500.00 Hardware Labs1 $ 5,000.00 TOTAL H/W COST $155.00$245,500.00

46. Budget Overview 30 November 2009CS410 Red Team 46 PhaseStaffingHardwareTotal Phase 2$405,160.00$245,500.00$650,660.00

47. Break-Even Analysis 30 November 2009CS410 Red Team 47

48. Return on Investment CS410 Red Team 48 30 November 2009  Driving Schools will be able to:  Provide a more efficient, interactive reinforcement of good driving techniques  Automatically track student performance  Generate reports on individual drivers  Increase Revenues  Students/Drivers will be able to:  Identify bad driving habits  Reinforce good driving habits  Decrease insurance rates  Reduce number of traffic accidents

49. References  http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF National Highway Traffic Safety Administration http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF  http://www-nrd.nhtsa.dot.gov/Pubs/811036.PDF National Highway Traffic Safety Administration http://www-nrd.nhtsa.dot.gov/Pubs/811036.PDF  http://money.cnn.com/2008/03/05/news/economy/AAA_study/ CNN http://money.cnn.com/2008/03/05/news/economy/AAA_study/  http://www.dmv.state.va.us/webdoc/citizen/drivers/eligibility.asp Virginia DMV http://www.dmv.state.va.us/webdoc/citizen/drivers/eligibility.asp  http://www.dmv.state.va.us/webdoc/citizen/drivers/applying.asp Virginia DMV http://www.dmv.state.va.us/webdoc/citizen/drivers/applying.asp  http://www.dmv.virginia.gov/webdoc/commercial/business/diclinic/index.asp Virginia DMV http://www.dmv.virginia.gov/webdoc/commercial/business/diclinic/index.asp  http://www.dmv.state.va.us/webdoc/citizen/drivers/backonroad.asp Virginia DMV http://www.dmv.state.va.us/webdoc/citizen/drivers/backonroad.asp  http://dashdaq.com DashDAQ http://dashdaq.com  http://www.abika.com/Reports/driving_moving_violations.htm Driving and Moving Violations http://www.abika.com/Reports/driving_moving_violations.htm  http://www.itfacts.biz/17-of-americans-have-a-gps-device-34-are-handheld-33-are-car-mounted/8873 ITFacts http://www.itfacts.biz/17-of-americans-have-a-gps-device-34-are-handheld-33-are-car-mounted/8873  http://www.prb.org/pdf07/07WPDS_Eng.pdf Population Reference Bureau http://www.prb.org/pdf07/07WPDS_Eng.pdf  http://eetimes.eu/showArticle.jhtml?articleID=207603212 DriveCam indentifies risky driving, by R. Coling Johnson, EETimes Europe http://eetimes.eu/showArticle.jhtml?articleID=207603212  http://blogs.zdnet.com/ITFacts/?p=11523 Portable GPS navigation market statistics, by ZDNet http://blogs.zdnet.com/ITFacts/?p=11523  http://www.consumeraffairs.com/news04/2006/02/black_boxes_states.html Consumer Affairs http://www.consumeraffairs.com/news04/2006/02/black_boxes_states.html  www.dmv.state.va.us Virginia DMV www.dmv.state.va.us  http://www.virginiadefensivedrivingclinic.com/register/index.php Virginia Defensive Driving Clinic http://www.virginiadefensivedrivingclinic.com/register/index.php  http://www.dmv.state.va.us/webdoc/safety/crash_data/total/pdf/driver_action.pdf Virginia DMV http://www.dmv.state.va.us/webdoc/safety/crash_data/total/pdf/driver_action.pdf  http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF NHTSA http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF CS410 Red Team 49 30 November 2009

50. Questions ? CS410 Red Team 50 30 November 2009