1. THE

2. Our Team Introduction 09 November 2009 2 CS410 Red Team www.cs.odu.edu/~410red Domain Experts

3. Presentation Overview  The Problem  Current Process  The Solution  Our Implementation  Market Analysis  Risks And Benefits  Conclusion CS410 Red Team 3 09 November 2009

4. Poor driving habits are the leading cause of accidents in the United States CS410 Red Team 4 09 November 2009

5. Crashes Caused by External Contributing Factors CS410 Red Team 5 Virginia DMV Data Set: 36,000 Car Crashes in 2008 in Virginia 09 November 2009

6. How Bad Is It? “In 2006, motor vehicle traffic crashes were a leading cause of death for every age 3 through 34. Motor vehicle travel is the primary means of transportation in the United States, providing an unprecedented degree of mobility. Yet for all its advantages, deaths and injuries resulting from motor vehicle crashes are the leading cause fatalities accounted for nearly 95 percent of transportation-related fatalities. ” CS410 Red Team 6 National Highway Traffic Safety Administration 09 November 2009

7. Life Toll Majority of new drivers are in the age group 15- 20 Crash data for age group 15-20 says: - less likely to buckle up - more likely to speed National Highway Traffic Safety Administration Drivers Involved in Fatal Crashes per 100,000 Licensed Drivers (2008) Age Group (Years) Number of Drivers Number of drivers Number of drivers speeding CS410 Red Team 7 09 November 2009

8. Financial Toll  Auto Insurance  $1,000 a year for each American [1]  Economic cost of speed related crashes:  $40.4 billion a year [2] (1)CNNCNN (2)National Highway Traffic Safety AdministrationNational Highway Traffic Safety Administration U.S. car accident cost: $164.2 billion every year 1 8 CS410 Red Team09 November 2009

9. Current Driver’s License Process for Virginia Residents CS410 Red Team 9 Pass Written Drivers Test Receive Permit (min age = 15yrs 6 mos) Complete Driving Course Pass DMV Road Test Judge Issues License Receive License or Endorsement Obtain Auto Insurance Virginia DMV 09 November 2009

10. Current Driver Improvement Clinic Process in Virginia CS410 Red Team 10 Issued Ticket Convicted of Offense Required Driving Clinic Successfully Complete Clinic Retain Auto Insurance and License Virginia Defensive Driving Clinic 09 November 2009

11. Driver Improvement ClinicHabitual Offenders (yearly estimate) Phyllis Foster Driving School50-75 AAPEX Driver Improvement Program 30 J and J Driving School20 6,400 habitual offenders per year more than two tickets for the same traffic violation (AAPEX) (Ex.: Chronic speeders ) 200 driver improvement clinics in Virginia - Attendance is voluntary or court ordered Driver Improvement Clinics (1)Virginia DMVVirginia DMV 11 CS410 Red Team09 November 2009

12. Introducing The Defensive Driver  Real-time data recording  Driving tips  Report generation  Violation detection  Notifications  Visual alert  Audio alert (optional) CS410 Red Team 12 Image Credit: dashdaq.com dashdaq.com 09 November 2009

13. Make The Defensive Driver an integral part of the current driving syllabus  Requiring a minimum number of recorded safe driving hours  Requiring minimum good driving habit percentage  Actively remind drivers of good driving habits CS410 Red Team 13 09 November 2009

14. Process With Defensive Driver CS410 Red Team 14 Pass Written Drivers Test Receive Permit (min age = 15yrs 6 mos) Complete Driving Course Pass Road Test Judge Issues License Receive License or Endorsement Obtain Auto Insurance Install The Defensive Driver Unit Issued Ticket Convicted of Offense Required Driving Clinic Successfully Complete Clinic Retain Auto Insurance and License 09 November 2009

15. Major Functional Component Diagram 15 CS410 Red Team09 November 2009

16. Vehicle Integration  OBD-II (On-Board Diagnostics) Interface  Data and power provider  Compatible with Vehicles Manufactured After 1996  ECU (Engine Control Unit) Parameters [1]  Rate of speed  Brake utilization  Seat belt usage 16 CS410 Red Team09 November 2009 (1) SAE Society of Automotive EngineersJ1979

17. External Factor Touchpoints 17 CS410 Red Team External FactorsSolution Feature Seat BeltMeasure if/when the driver wears the seat belt Obtain posted speed limitsDetermine if speeding Obtain stop-sign locationsDetermine if vehicle completely stops Following too closelyRecords excessive braking patterns above a certain speed limit Frequent Lane ChangesUses GPS location change to note lane changes 09 November 2009

18. Device Process Flow CS410 Red Team 18 CS410 Red Team 18 Defensive Driver Internal Traffic Database GPS Satellites Real-time Driving Data Violation Detected Proper Techniques Reinforced 09 November 2009

19. The Defensive Driver Software  Operating System – Linux  Open Source  Microkernel  Graphics design  OpenVGA, OpenGL  Database  Internal  Open speed limit and signs database [1]  VDOT speed limit and signs database  External  MySQL profiling database  Real-time data monitoring algorithm  Profiling software algorithms  GPS mapping software 19 CS410 Red Team (1)Open Speed Limit DatabaseOpen Speed Limit Database 09 November 2009

20. In-Car Display CS410 Red Team 20 09 November 2009

21. PC Software Characteristics  Record driving habits  Identify driving weaknesses  Based on types of traffic violations [1]  Create historical reports on drivers  Correction log  Driving time  Improvement areas 21 CS410 Red Team (1)Driving and Moving ViolationsDriving and Moving Violations 09 November 2009

22. PC GUI CS410 Red Team 22 09 November 2009

23. Customers  Primary  Driver Education  Public schools  Private lessons  Improvement clinics  Secondary  Insurance companies  Parents  School bus drivers  Taxi drivers  Tractor trailer drivers  DMV 23 CS410 Red Team09 November 2009

24. CS410 Red Team 24 Private Driving Schools Revenues $ Millions (1) IBIS Driving Schools Industry ReportIBIS Driving Schools Industry Report [1] 09 November 2009 Driving Schools Revenues

25. CS410 Red Team 25 Auto Insurance Revenues $ Billions (1)IBIS Auto Insurance ReportIBIS Auto Insurance Report (2)AutomotixAutomotix [1] 09 November 2009 State of Virginia: 466,557 insurance policies written on passenger vehicles in 2008 with an average cost of $698 for a total of $325 million.

26. Price Point MINMax Using DashDAQ II Only DashDAQ II-Retail [1] $450.00$550 Equivalent Parts Processor Board [2] $100$150 GPS Receiver [3] $20$50 OBD II Interface Chip [4] $10$30 LCD Touch-screen Display$50$100 Fingerprint Reader$5$10 PC and In-Car Software$30$50 Total$215$390 26 CS410 Red Team09 November 2009 (1) DashDAQ II (2) Microcontrollershop.com (3) Roundsolutions.com (4) Armatexx.comDashDAQ IIMicrocontrollershop.comRoundsolutions.comArmatexx.com

27. Customer Benefits  Lower insurance rates  More interactive reinforcement to public school drivers education programs  Automated recording of student performance  Ability to generate reports on individual drivers  Offer customers a new tool to boost performance 27 CS410 Red Team09 November 2009

28. End User  Identifies bad driving habits  Helps to reinforce good driving habits  Insurance rate decrease  Assists in rehabilitation for habitual traffic offenders  Reduce number of traffic accidents 28 CS410 Red Team09 November 2009

29. Current Competition Competitors Speed Limit Monitoring Safe Distance Monitoring Seat Belt Reminder Stop Sign Monitoring Lane Changes Real-time Availability Driving Simulator Maximum Speed Refinforce ment Speed DemonX X Tracking Key by RMTX DriveCamXX The Safe Driving MonitorXX MyKey X X Virtual Driver Interactive X Drive Safety X Drive Square X The Defensive Driver XXXXXXXX 29 CS410 Red Team09 November 2009

30. Privacy Issues  Who owns information collected by Defensive Driver?  When a court order is required to collect data from internal devices?  Do drivers need to be informed if they have their information recorded? 30 CS410 Red Team09 November 2009 Consumer Affairs

31. UserProbability ExpectedHighModerateLowNot Likely Impact ExtremeU3, T3, L1U2, F1T1 HighE1T2, F2 ModerateU1 Low Negligible 31 CS410 Red Team Risk Analysis 09 November 2009

32. Risk Planning ProblemMitigation Possible DistractionTest multiple methods of alerts Users bypass the systemUse a fingerprint reader User may not want to use the system User may not have a choice depending on the course structure OBD II may be replaced by a new standard Releasing a new version of Defensive Driver with the new capabilities offered by the latest standard Driving standards and rules may change Software updates may be offered to comply with new standards Software may not work on future platforms Software updates may be offered to comply with new systems Market base unable to afford the system Search for possible grants that the product may apply towards CompetitionLearn from their mistakes/Prove that our product works better Government fails to mandate product use Continue to target driving schools for basic drivers and additionally taxi and tractor trailer programs Database not accurateCreate a self-maintained database for small regional areas and utilize a gradual marketing approach CS410 Red Team 32 09 November 2009

33. Conclusion  Important Societal Problem  Hardware Available  Software Implementable  Customer Gains  End User Gains  Lives Saved CS410 Red Team 33 09 November 2009

34. Team Collaboration  Meetings  2 + times per week  Tools Utilized  Google Chat  Microsoft Office Communicator  Availability Info  Desktop Sharing  Audio Conference  Video Features 34 CS410 Red Team09 November 2009

35. References  http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF National Highway Traffic Safety Administration http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF  http://www-nrd.nhtsa.dot.gov/Pubs/811036.PDF National Highway Traffic Safety Administration http://www-nrd.nhtsa.dot.gov/Pubs/811036.PDF  http://money.cnn.com/2008/03/05/news/economy/AAA_study/ CNN http://money.cnn.com/2008/03/05/news/economy/AAA_study/  http://www.dmv.state.va.us/webdoc/citizen/drivers/eligibility.asp Virginia DMV http://www.dmv.state.va.us/webdoc/citizen/drivers/eligibility.asp  http://www.dmv.state.va.us/webdoc/citizen/drivers/applying.asp Virginia DMV http://www.dmv.state.va.us/webdoc/citizen/drivers/applying.asp  http://www.dmv.virginia.gov/webdoc/commercial/business/diclinic/index.asp Virginia DMV http://www.dmv.virginia.gov/webdoc/commercial/business/diclinic/index.asp  http://www.dmv.state.va.us/webdoc/citizen/drivers/backonroad.asp Virginia DMV http://www.dmv.state.va.us/webdoc/citizen/drivers/backonroad.asp  http://dashdaq.com DashDAQ http://dashdaq.com  http://www.abika.com/Reports/driving_moving_violations.htm Driving and Moving Violations http://www.abika.com/Reports/driving_moving_violations.htm  http://www.itfacts.biz/17-of-americans-have-a-gps-device-34-are-handheld-33-are-car-mounted/8873 ITFacts http://www.itfacts.biz/17-of-americans-have-a-gps-device-34-are-handheld-33-are-car-mounted/8873  http://www.prb.org/pdf07/07WPDS_Eng.pdf Population Reference Bureau http://www.prb.org/pdf07/07WPDS_Eng.pdf  http://eetimes.eu/showArticle.jhtml?articleID=207603212 DriveCam indentifies risky driving, by R. Coling Johnson, EETimes Europe http://eetimes.eu/showArticle.jhtml?articleID=207603212  http://blogs.zdnet.com/ITFacts/?p=11523 Portable GPS navigation market statistics, by ZDNet http://blogs.zdnet.com/ITFacts/?p=11523  http://www.consumeraffairs.com/news04/2006/02/black_boxes_states.html Consumer Affairs http://www.consumeraffairs.com/news04/2006/02/black_boxes_states.html  www.dmv.state.va.us Virginia DMV www.dmv.state.va.us  http://www.virginiadefensivedrivingclinic.com/register/index.php Virginia Defensive Driving Clinic http://www.virginiadefensivedrivingclinic.com/register/index.php  http://www.dmv.state.va.us/webdoc/safety/crash_data/total/pdf/driver_action.pdf Virginia DMV http://www.dmv.state.va.us/webdoc/safety/crash_data/total/pdf/driver_action.pdf  http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF NHTSA http://www-nrd.nhtsa.dot.gov/Pubs/811162.PDF CS410 Red Team 35 09 November 2009

36. Questions ? CS410 Red Team 36 09 November 2009