1. MEMORY: - LEVELS AND TYPES OF MEMORY, CASE STUDIES Memory is the capacity to acquire, retain and recall knowledge and skills.

2. Humans have 3 different types of memory and 4 levels of memory: Types of Memory  Episodic Memory Ability to remember events from the past  Semantic Memory Knowledge of how the world works  Procedural Memory How to accomplish things  Examples???

3. Levels of Memory:  1) Sensory Memory  Receives information from the environment through each of the senses: sight, hearing, smell, taste and touch.  Enables you to hold information long enough to record what is necessary from the environment  Allows you to select what you think should be retained from all the sensory information you are receiving.

4. Levels of Memory:  2) Working Memory  Working memory is a system for temporarily storing and managing the information required to carry out complex cognitive tasks such as learning, reasoning, and comprehension.

5. Levels of Memory:  3) Short-Term Memory  The retention of information for short periods of time (in your conscious mind)  Holds information up to 15 to 20 seconds.  If you pay attention to the information it may be stored in long term memory, if not, it may discarded.  Can store up to seven separate, unorganized items. EX: phone numbers.  The most common way to store information is by sound or as a mental picture.

6. Levels of Memory:  4) Long-Term Memory  The retention of information for long periods of time (in your conscious & unconscious mind)  Items that are important and have meaning are stored in LTM  We can retain as much info as we want for as long as we want, but we may not always recall everything  LTM memories are easier to access if they are recalled regularly, organized and relate to other information.

7. Einstein's Riddle:  This is the story behind Einstein's riddle: Albert Einstein supposedly created it in the late 1800s, and it is also said that he claimed 98% of the world population couldn't find a solution. In reality, it isn't that difficult, and I am not sure of the true origin, but I have seen this one floating around the internet, and it is a good brain exercise, so here it is:

8.  - On a street there are five houses, painted five different colors.  - In each house lives a person of a different nationality.  - These five homeowners each drink a different kind of beverage, smoke different brand of cigar and keep a different pet.  Einstein's riddle is: Who owns the fish?

9. Necessary clues:  1. The British man lives in a red house.  2. The Swedish man keeps dogs as pets.  3. The Danish man drinks tea.  4. The Green house is next to, and on the left of the White house.  5. The owner of the Green house drinks coffee.  6. The person who smokes Pall Mall rears birds.  7. The owner of the Yellow house smokes Dunhill.  8. The man living in the center house drinks milk.  9. The Norwegian lives in the first house.  10. The man who smokes Blends lives next to the one who keeps cats.  11. The man who keeps horses lives next to the man who smokes Dunhill.  12. The man who smokes Blue Master drinks beer.  13. The German smokes Prince.  14. The Norwegian lives next to the blue house.  15. The Blends smoker lives next to the one who drinks water.

10. Where Did I Put... My Memory?  http://www.cbc.ca/documentaries/doczone/2010/mem ory/ http://www.cbc.ca/documentaries/doczone/2010/mem ory/  Synopsis of Documentary:  Memory loss is the second greatest health fear for Canadians, after cancer. And memory loss is a growing epidemic, as we live longer, our brains age, and we have more and more information to forget. Throw in the information overload from new technologies. The result: T.M.I. – Too Much Information! No wonder we have “brain cramps” and forget things. Are we all doomed to lose our minds? Or are there ways to keep our memories - and even make them better? If you can lose your memory, can you find it?

11. Poverty and Memory Article:  http://www.theglobeandmail.com/life/poverty- may-affect-memory/article978688/ http://www.theglobeandmail.com/life/poverty- may-affect-memory/article978688/  What is the main argument of this article – based on psychological research?  Develop a research question for this topic? – independent variable and dependent variable  What areas of the brain are most impacted by poverty according to this study?  Explain the social factors related to poverty as mentioned in the article that can impact memory.

12. Aptitude Test  http://cdn.forces.ca/_PDF2010/preparing_for_apt itude_test_en.pdf http://cdn.forces.ca/_PDF2010/preparing_for_apt itude_test_en.pdf

13. Short Term Memory Test  http://faculty.washington.edu/chudler/stm0.html http://faculty.washington.edu/chudler/stm0.html  http://www.intelligencetest.com/stmemory/games/i ndex.htm http://www.intelligencetest.com/stmemory/games/i ndex.htm