1. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 1 IBM @ Wimbledon Smarter Insights, better outcomes Alan Flack Wimbledon Client & Programme Executive IBM @ WIMBLEDON 2012 SMARTER DATA, BETTER INSIGHTS Sam Seddon Client and Programme Executive IBM UK

2. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 2 Agenda  IBM and The All England Tennis Club  The core solution IBM provides  It’s all about the data ..and the insights ..and the audience ..and the technology  Why do we do it?  Why would your student’s care?  Q&A

3. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 3 To get you in the mood – a day in the life of The Championships

4. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 4  Unique visitors of wimbledon.com in millions 665 16,900,00 54,000 1877 394 1,529,921 31,360 484,805 869 189  Minutes for longest ever game – Isner vs Mahut in 2010  Number of tennis balls used  Year of the first ever Wimbledon  2012 page views of wimbledon.com in millions  Mobile app downloads in 2012  Number of visitors to Wimbledon in 2012  Kilograms of strawberries consumed  Global TV audience – millions of viewing hours in 2012  Number of countries with broadcast coverage in 2012 Wimbledon by the numbers – a little post lunch test!

5. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 5 IBM help AELTC to maintain and enhance the unique Wimbledon experience Maintain Wimbledon as the premier tennis tournament in the world The best players Good prize money Growing revenues Innovation Public interest TV demand New Media

6. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 6 Scoring & Statistics System Player Interview Scheduling Application Serve Speed On Court Displays Wimbledon Campus Information System Press Reports Player DVD & Reports SecondSight (Player Tracking) TV Graphics BBC In Ground Displays Datafeeds Syndicated Applications www.wimbledon.com SlamTracker Mobile Site m.wimbledon.com iPhone App Android App IBM collects integrates and distributes a mass of live data to a global audience

7. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 7 REAL TIME DATA IS CRITICAL AND AT THE HEART OF OUR SYSTEM

8. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 8 IBM provide the official live statistics for the Championships  ~45 Match Analysers  Junior County, National and International Standard  Capture detailed statistics on the match  Recorded via specialised data entry application  Radar technology for Speed of Serve  Picks up the speed of the ball within an instant of being struck.

9. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 9  Over 70 different in-match graphics  2011: new graphics look & 3D  Graphics operator sits with the BBC TV directors  Graphics used for both domestic and world TV feeds  Over 11,000 hours global TV coverage TV Graphics are created for the BBC, and drive the need for speed

10. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 10 Is McEnroe that clever? Bring on Wimbledon Information System!  Used by:  Broadcast commentators and pundits.  Press  Players and coaches  Providing:  Live scores & stats  Draws  Schedules and results  Full player and tour info.  Stats leader boards  Wimbledon match database Every match since 1877! The traditional Approach to Information

11. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 11 WIS provides real time data to the media, officials, players and coaches

12. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 12 INSIGHTS HELPING EVOLVE THE SCIENCE OF TENNIS AND ENHANCE THE FAN EXPERIENCE

13. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 13 A behind the scenes look at the insights

14. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 14  Live Scores for show- court Matches  Point by point statistic highlights  User can select filters to show aces, winners, double faults, etc IBM SlamTracker brings analytics to tennis

15. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 15  Visual representation of player’s momentum  Momentum derived based on real-time analysis of game statistics  Turning Points automatically identified and highlighted with descriptions IBM SlamTracker brings insight to tennis

16. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 16  Based on 7 years of data and 39 million data points  Finds patterns and trends for what players have done when they have won in the past  Keys to the match predicts things each player should focus on to win  Updates in real time during play IBM SlamTracker brings innovation to tennis

17. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 17 Temp: >22o Park within 500m University Nearby Sales +26% IF: And in the real world…..

18. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 18 Player Movement Tracking measures speed and distance – we can now compare physical fitness!

19. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 19 THE AUDIENCE BRINGING PEOPLE CLOSER TO THE CHAMPIONSHIPS WHEREVER THEY ARE

20. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 20 www.wimbledon.comwww.wimbledon.com is the (new) online face of the Championships

21. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 21 Reaching out to new Audiences. Growing the brand Mobile platforms are now a critical channel for us

22. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 22

23. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 23 TECHNOLOGY ROBUST, SCALABLE, AVAILABLE WITHOUT WASTING ENERGY

24. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 24 How do you scale for a world wide audience for two weeks?

25. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 25 Analytics help us manage load and optimise cost

26. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 26  ISS Site Protector is our 1 st line of defence against online threats We blocked ~ 80k attacks a day during 2011 Champs. www.wimbledon.com is a large target and needs to be secure

27. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 27 WHY DO WE DO IT? BECAUSE WE CAN!

28. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 28 Over 1000 happy clients over the two weeks

29. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 29 Two world leading brands side by side

30. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 30 2012 Smarter Planet 1.Cloud Computing 2.Virtualisation 3.Social Business 4.Mobile Computing 5.Big Data 6.Analytics 7.IBM Watson 8.Human / Computer Interaction 9.Security 10. Sustainability & Green IT 11. Consumerisation of IT Top Trends - 2012 It showcases our innovation and technical capabilities in areas that matter to business – not just tennis fans

31. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 31 SHOULD YOU CARE? WHY IS THIS RELEVANT TO YOUR STUDENTS?

32. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 32 The future is digital and that means understand IT! Market forces shape a new client agenda Impacting individuals, institutions and entire industries Hyper-Digitization Mobile Revolution Social Media Explosion Power of Analytics One trillion connected objects today – cars, appliances, camera, roadways, pipeline In 2011, time spent on social media sites surpassed portals such as Google 5.4X more likely that top performers use analytics 50bn smart devices in our homes, appliances, cars – all integrated and connected by 2020

33. © Copyright IBM Corporation 2011 IBM United Kingdom Limited Page 33 Tennis in an English Country Garden sam.seddon@uk.ibm.com