1. Samsung CAC Solution Sales Guide
We are providing enhanced security printing environment…
Samsung CAC Solution Sales Guide
B2B Biz Group / Solution Planning
Samsung IT Solutions Business
October, 2010

2. Contents Market Trend Addressable Market Sales Plan (2010-2012)
- CAC Sales Plan ( )
Sales Plan ( )
Product Concept & Key Features
Segmentation
Competitor Analysis
Price & Target Revenue
Solution Package / Supported Models
Launching Plan (Schedule)
Appendix
Contents 2

3. Market Trend
Despite the decrease in IT spending, Security is the least likely area to face cuts in response to the current economic crisis
[ Increased Needs of End-user & Channel for Security ]
[ Global IT / Security Spending Growth Trend ]
Planned Investment
Solution Interest
Low
High
Security Mgmt
IPC Config. Mgmt
Inventory Mgmt
Software Policy Mgmt
: Channel Partners
: End-User
(Rate. %.)
Security Spending
10.9%
10.8%
13.2%
10.3%
9.8%
IT Spending
5.5%
5.7%
3.6%
2.9%
2008
2009(e)
2010(e)
2011(e)
2012(e)
-1.8%
Based on end-user and channel partner survey on IT Investment Priority and Planned Investments, security was ranked as the highest investment priority
Security spending has higher growth rate than IT spending and the big gap exists between them
Although spending on both IT and security is increasing, It is anticipated that growth rate of security spending will exceed that of IT spending by 5.1%
IDC, Worldwide Security Products Forecast : Post crisis, Dec. 2008
IDC, Worldwide IT Spending 2009–2013 Forecast: The Worldwide Black Book, Jun,2009

4. Market Analysis Key Solution driver of Hardware
21% to 37% of companies spent more on hardcopy hardware when they acquired document solutions, and fewer spent less in the past 12 months. The highest percents belong to
Document accounting (37% of companies spent more on hardcopy hardware)
Security/authentication (36%),
Document capture/scanning/routing (35%), and
Device management/remote diagnostics (32%)
<Document Solutions Impact On HC Hardware Spending – By Company Size>
<Document Solutions Impact On HC Hardware Spending – By Overall Solutions Spend>

5. Market Analysis – US addressable market
As of 2010, the addressable market is $101M in terms of H/W and Supplies from 5 major agency. US Air Force case will be expected to drive other agencies H/W share. From SEA’s expected cumulated sales from 2010 to 2012 is $33M, furthermore CAC & PIV certification will be applied to other governmental agency in US as well as other region.
Total Addressable Market: $101M from 5 Major Agencies
- Target H/W Share ( ) -
Addressable Market (Military & Government Agency)
As of 2010
-3 YR Forecasting (H/W & Supplies) -

6. Sales Plan 2010-2012 Total Addressable Market
Agency
Employees
Total Addressable H/W Market per Year
Total Addressable Supplies Market per Year
Total Addressable Market per Year
Army
264,000
$17,424,000
$6,969,600
$24,393,600
Navy
200,000
$13,200,000
$5,280,000
$18,480,000
Air Force
155,000
$10,230,000
$4,092,000
$14,322,000
Homeland Security
194,000
$12,804,000
$5,121,600
$17,925,600
Veterans Affairs
288,000
$19,008,000
$7,603,200
$26,611,200
Total CAC Market
1,101,000
$72,666,000
$29,066,400
$101,732,400
Samsung CAC Revenue Plan (SEA)
2010 Target H/W Share
2011 Target H/W Share
2012 Target H/W Share
2010
2011
2012
H/W
Supplies 5%
10%
15%
$871,200
$1,742,400
$348,480
$2,613,600
$1,045,440
20%
$1,320,000
$1,980,000
$528,000
$2,640,000
30%
40%
$2,046,000
$3,069,000
$818,400
$4,092,000 3%
$384,120
$640,200
$153,648
$1,280,400
$409,728
$570,240
$950,400
$228,096
$1,900,800
$608,256
$5,191,560
$8,382,000
$2,076,624
$12,526,800
$5,429,424
HW & Supplies Sales ($M)
33.5 5
10.5 18
CAC Sales ($M)
2.9
0.6
0.9
1.4
Total ($M)
36.4
5.6
11.4
19.4
* CAC sales is based on the expected H/W unit sales and FOB, $136.5.

7. Product Concept & Key Feature
Samsung’s CAC solution for MFPs follows the same protocol as current laptop and PC CAC authentication processes.
The CAC reader and MFP touch screen make authentication simple and secure.
Product Concept
MFP Walk-up Features and additional security functions with CAC
Sales Point
Security smart card (CAC) authentication & Easy configuration
■ CAC/PIV Smart Card Authentication
- PIN Validation / Card Authentication from Server
■ MFP Walk-up Features Enable / Disable
- Preliminary function of MFP
- Additional Security-Related Function
■ User Automatic data pulling function from CAC ICC or LDAP Server
■ Signing
■ Encryption

8. Segmentation Security & Authentication (CAC)
CAC Card Security solution is mandatory in US militaries, DoD, and Several Federal Government agencies.
Featured DoD Sites
Federal Agencies
Air Force
United States Congress
Arlington National Cemetery
Office of Compliance
Army
United States Supreme Court
Business Transformation Agency
Executive Office of the President
Central Command
Department of Agriculture
Central Contractor Registration
Department of Commerce
Chief Information Officer, DoD
Department of Defense
Coast Guard
Department of Education
Defense Acquisiton University 
Department of Energy
Defense Logistics Agency (DLA)
Department of Health and Human Services
Defense Media Activity (DMA)
Department of Homeland Security
DoD Forms, Directives & Issuances
Department of Housing and Urban Development
DoD 101 (Introduction to the DoD)
Department of the Interior
DoD Office of Security Review
Department of Justice
Employee Verification
Department of Labor
Federal Voting Assistance Program (FVAP)
Department of State
Freedom of Information (FOIA)
Department of Transportation
Hurricane Hunters
Department of the Treasury
Joint Chiefs of Staff
Department of Veterans Affairs
Joint Civilian Orientation Conference (JCOC)
Independent Agencies and Government Corporations

9. Competitor Analysis
Samsung CAC solution is superior to other vendors except Secure Print feature. Until September, Secure Print feature will be developed.
Features
Samsung
Lexmark HP
Xerox
Dell
Sharp
Ricoh
Embedded solution
Yes
A3 /
Tabloid only No
(Waiting
on Samsung)
(Cryptek, A3/
Tabloid only)
Comply with HSPD-12
Authenticate CAC card holder
against user provided PIN
Enable/Disable features
(Block MFP features)
All or Scan only
All
Individual
feature
encryption
(3DES, AES256)
(3DES,AES256)
(Only to self)
Certification
(CCC, FIPS 201, FIPS 140)
(A3/Tabloid)
Secure Print /
Job Accounting with CAC
In September
OCSP for Tumbleweed
or Corestreet
Easy Installation(SWS)
(Wizard style)

10. Refer to Competitors’ CAC Brochure
Offering comparison
SEC
Xerox
Ricoh HP
Lexmark
Solution
CAC Enablement Package
Common Access Card Enablement Kit
CAC Authentication Solution
Common Access Card Solution
CAC Authentication
Key Copy
Secure your sensitive and precious information from the network
Protecting government information is more important than ever. Xerox makes it easier.
Strong user authentication for securing information assets.
The HP Common Access Card solution helps government agencies optimize their IT Infrastructure.
Ensure the highest level of confidence on your network.
Included items
CAC Firmware (USB)
Card Reader
Installation & Configuration Guide
CAC Enablement kit
Feature enable key -
Smart card reader
Special firmware
Embedded application
Preparation
Compatible card reader
Compatible Access card
PRT/SCN Kit option
JAVA VM Card Option
MSRP
$199
$336
1 Pack : $ 279
25 pack : $ 6,975
Brochure WP
TO BE DEVELOPED
각 경쟁사별 TYPE과 ENABLEMENT 방식, 가격 확인필요
Refer to Competitors’ CAC Brochure

11. Price & Target Revenue CAC pricing Target Revenue MSRP $199, TP $93.1
achieve $47 profit per package (39%)
SOL-CACV1/XAA
Price
rate(%)
Street Price
$199.0
Reseller Margin
25.0
ITD Price
$149.3
Sub Margin
36.2
SVC rate: 3%, 3 yrs customization(2.5MM)
EX-ADC
$95.3
ADC Margin
2.3
Transfer Price
$93.1
78.0
Target Revenue
2010
2011
2012
TOTAL
Set Sales(M$)
5.2
8.4
12.5
26.1
Supplies Sales(M$)
0.0
2.1
5.4
7.5
CAC package Sales(M$)
0.6
1.0
1.6
3.2
Total Sales(M$)
5.8
11.5
19.5
36.8

12. CAC Solution Package CAC Package Included Items
CAC Standard F/Ws for 6 models
USB Storage (F/W + License Enablement Mechanism)
- 2GB USB Stick
CAC Card Reader
- SCM MICROSYSTEMS SCR3310 USB SMART CARD READER
Installation Guide
- Installation & Configuration Manual
Package Box

13. CAC PACKAGE (Incl. Items)
CARD
READER
SCR3310/SCR3310v2.0 Contact Smart Card Reader
Customization Option: Casing color & company logo for 3310 only
EMV Level 1 certified
Dimension (LxWxH): 70x70x10
Weight: 70g
USB
STICK
Memory: 2GB
Weight: 15 g
MANUAL
A4 (216 *297mm), 2도 양면 인쇄, E-plus 70g, 3회 접지
PACKAGE
BOX
Size (W*D*H: 180X180X80MM)
Weight: 250g (Box, Cushion, PAD)
80 MM
Samsung Common Access Card
Manual
180 MM
180 MM
Package Size (W*D*H: 180X180X80MM)

14. CAC Supported Model
Project
Elbert-2
Elbert-P
Lily-24 R
Rushmore
Rushmore-M
Magnolia
Model
SCX-5835
SCX-5635
CLX-6250FX
SCX-6555N
SCX-6545N
CLX-8540ND
Image
Function
Copier, internet fax, network printer, printer, fax, network fax, pc fax, scanner
Copier, Network Printer, Printer, Fax, PC Fax, Scanner
Copy, network printer, printer, fax(opt), PC fax, Scanner
Print, Copy, Color Scan, Fax(Optional), Network
Print, Copy, Scan, Fax(Optional), Network, Deplex
PPM
35 ppm
25 ppm
53 ppm
Up to 43 ppm in A4
Up to 38 ppm in A4
Remark
After stabilizing CAC Standard F/W, it will be implemented to Super UI & Cosmos.

15. Samsung IT Solutions Business
Appendix

16. How does it work? 1 2 3 Configuration 4
Download CAC F/W from USB storage to MFP then configure to be ready for CAC authentication. 1
F/W Upgrade 2 3
Configuration
DoD Server
(LDAP etc)
CAC F/W for 6 models
Insert CAC Card
You are ready to use the machine!
PRINT
SCAN 4
Type PIN Number
COPY
FAX

17. CAC Authorization Process
Insert CAC Card
& Enter PIN on GUI
PIN Code Validation
User Certificate
Validation with DoD
Authentication Server
PRINT
SCAN
Graphic User Interface
COPY
Validation
Result
FAX 2 1 3
Send Certificate 1
TB PKCS#11
Smart Card
USB Class Driver
DoD Server 2
Check PIN, Get Certificate

18. PIN Validation INSERT CARD Device Read Card Insertion
Device Request PIN Code To User
User Input PIN Code
Device validate PIN Code with PKCS#11* module 1 2 3 4 5 2
Request PIN Code 1
Notify Card Insertion 5
Display PIN validation result
TB PKCS#11
Smart Card
USB Class Driver 3
Input PIN Code 4
Validate PIN and return result
*PKCS: Public-Key Cryptography Standards (PKCS), published by
RSA Laboratories.

19. Authentication Server Certificate Validation (optional)
1. Device send Server Certificate to OCSP server
2. OCSP server validate Server Certificate
User Certificate Validation
Device get Certificate From Card
Device send Certificate to Authentication Server
Server verify User Certificate
Server encrypt Special random value with user’s Public Key
Device decrypt the value with Private key within Card
Server verify the value
OCSP Server 1
Send Server Certificate to OCSP Server 2
Verify Server Certificate 2 4 5
Send User Certificate to Auth. Server 3
Verify Certificate
Send encrypted Challenge
Response decrypted Challenge 6
Verify Challenge and allow session 1
Read Certificate
Authentication
Server
OCSP: Online Certificate Service Protocol

20. Generate signature & Send mail
Signing
Signing
MFP read user signing certificate from card
MFP generate the hashed data of the data.
MFP generate a signature from the hashed data and the certificate 2
Generate Hash
Mail Server
Read Certificate 3
Generate signature & Send mail 1

21. Decrypt mail with Private Key
Encryption
Encryption
Read certificate from card or Server
Extract Public key from the Certificates
Encrypt mail with public key
Mail client program(outlook) extract Private key from card
Mail client program (outlook) decrypt mail with private key
Mail Server 2
Extract Public Key 3
Encrypt Mail 1
Read Certificate 4
Decrypt mail with Private Key
Server

22. Compatible CAC Card Readers
MilitaryCAC.com
USB External CAC Readers (MSRP)
SCM MICROSYSTEMS SCR3310 USB SMART CARD READER: $12-$14
SCM SCR-331 SMART CARD READER: $16-$21
Stanley Global Model SGT111: $13
Stanley Global Model SGT114: $19
Omnikey 3021 Desktop Smart Card Reader: $22
SCR-3500 Smartfold mini USB Smart Card Reader: $16

23. Competitors’ CAC Brochure

24. CAC Card Information

25. Thank you
Samsung IT Solutions Business