1. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 1 ITU-AIBD-ABU REGIONAL WORKSHOP STRENGTHENING DIGITAL BROADCASTING EXPERIENCE 22 - 23 MAY 2011, HANOI, VIETNAM Next Generation Television Pham Nhu Hai Head, Broadcasting Services Division Radiocommunication Bureau

2. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Agenda  Which screen?  Content  Distribution  Future Technology  Concluding Remarks 2

3. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Which Screen?  Do advertisers prefer the PC screen or the television screen?  Do content providers prefer the PC screen or the television screen?  If I am Oliver Stone, do I want people to watch my movie on a PC screen or on a television screen?  When I come home from work, do I want to race right back to my PC? 3

4. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 The winner?  TV screen is the screen of choice  Remote control is the input device  There is no computer screen or keyboard in the equation. Mitch Berman ZillionTV (2009) 4

5. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Three Screens? 5

6. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Distribution - in the home 6 MHEG-5 MHP 1.3 HbbTV YouView ATSC DVB ISDB DMB-T TV STB PC Samsung – SmartTV Sony – Bravia Panasonic – Viera cast LG – SmartTV Philips – NetTV Toshiba GoogleTV YahooTV AppleTV Microsoft

7. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 YouView  IPTV in the UK (BBC, ITV4, BT Channel4 and Talk Talk)  Also known  Canvas  FreeView Mark II  Holy Grail” for Public Broadcasting (Head of BBC)  Previous life - Kangaroo 7

8. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Aim - YouView  Single standard to bring new services to home  Kick start the demand for television over the broadband internet  Open platform allowing other broadcasters to join  Web firms to offer applications 8

9. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 How does it work - YouView 9

10. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Google TV  A platform, ecosystem  It's software.  Hardware makers will need to step up to use it in their d  Like Android on HTC phones 10

11. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 How to watch Google TV?  a set top box by Logitech  Sony televisions (and one Blu-ray player)  DISH box. 11

12. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Hardware specifications  All contains  An Atom (or better) processor  Discrete GPU  HDMI-out  Bluetooth  IR (with a transmitting "blaster")  Wi-Fi, and Ethernet  a keyboard and a pointing device 12

13. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Google Search! 13

14. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Combine Web with TV  Amazon's streaming service =>. You'll be taken to Amazon's webpage through Chrome, where the video will stream.  View multiple sources of information in multiple panes  Random websites might look crumby on your television (Google to release full SDKs available in 2011 so sites can optimize for Google TV). 14

15. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Combine TV with Phone!  Load a webpage on your Android phone and beam it to your TV  Use your Android phone's voice recognition, effectively making it possible to change channels or search for shows just by talking. 15

16. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Run Apps!  Access to the Android App Store  Most any app may run fine on the platform, though those designed with cellphone-specific hardware in mind might not work with 1:1 compatibility.  Google TV-specific apps the SDK is available in 2011. 16

17. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 What does the Next Generation TV look like? 17

18. ITU-AIDB-ABU Strengthening Digital Broadcasting Experience, Hanoi, 22-23 May 2011 Thank you for your attention!