1. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas An Overview of FTS Business Models in Europe. Is there an Optimal one? Brian Masson Multi Modal Transport Solutions Roman Klementschitz Institute for transport Studies, Vienna

2. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Flexible Transport Systems

3. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Business Models Must meet user Requirements!! Selecting the most suitable mobility solution for your area should be considered after gaining a full understanding of the real needs and issues. There is no magic single solution that can work in any single area. Stakeholders need to work together to establish needs and identify any existing resources (if any) that could be used to meet demands.

4. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas FTS Business Models What options are available? 1.Stand alone operator (profit/non profit/municipality) Examples - Ring A Link Kilkenny, Ireland, - Purbach, Austria, - DOYK, Greece

5. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas FTS Business Models What options are available? 2.Co-operative Framework Number of operators and or authorities work together sharing resources such as travel dispatch centre (TDC), staff and systems. Example - ATAF Florence

6. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas FTS Business Models What options are available? 3.Tendered service Operated under subsidy from authority. Could be operated by taxis, voluntary organisation or bus operator. Example - SRM Bologna

7. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Business Models – Stand alone service provider Customer directly contacts company or driver, Gets answer straight away, Easy to manage, Responsible for 100% of the operation.

8. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Co-operative Framework More complex to manage, Need for contracts for stakeholders, Distribution of revenues (define rules), Managing reliability issues (complaints etc).

9. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Co-operative Framework Higher degree of professionalism as all parts of the FTS operated by specific experts (e.g. Call centre for costumer contact, ticketing by local transport consortium), possibility to share costs (e.g. travel dispatch centre), Again rules and contract required.

10. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Tendered Service Authority defines contract terms and conditions, Operators bid to meet conditions, Contract awarded based on agreed criteria, quality of vehicles, training, track record, cost etc.

11. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas VEHICLE PROVIDERS, TRANSPORT OPERATORS Web infrastructure USER GROUPS / ASSOCIATIONS DROP-OFF POINT SERVICE NETWORK B2C ServicesB2B Services Virtual Enterprise resource availability trip orders travel plans payments... REAL-TIME DATA EXCHANGE (GSM / GPRS) booking & reservations service information... DRT Planning & Operation Services Flexible Agency for Collective Mobility Services PICK-UP POINT FAMS Virtual Agency Business Model

12. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas FAMS Virtual Agency Business Model

13. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Types of service Door-to-door (for all, for specific clients) Point to point within predefined area Corridor or route with no predefined stops Route with fixed stops

14. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Vehicles Use of existing vehicles – maximise the use of vehicles to provide FTS (vehicles for education transport services for night time flexible transport supply) in order to reduce costs! Conventional buses pt operators, travel operators. Minibuses (driving license!), smaller pt- operators, taxi operators, travel operators, etc. Taxis (car or van) taxi operators, car rental.

15. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Vehicles: car (Austria, Germany)

16. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas vehicles: minibus based on vans (Ireland, Finland)

17. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas vehicles: minibus based on vans, low floor (Sweden, Austria)

18. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas vehicles: minibus (Italy, UK)

19. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas vehicles: conventional bus (UK, Germany)

20. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas FTS Business Models High Tech vs Low Tech The success of any FTS is the ability to meet the needs of people in the most cost effective manner. Technology is not the main contributory factor to success. We have seen this in Almada, Purbach where all is required is access by phone direct to the driver or TDC and no significant investment in costly ITS systems. However, depending on the size of the FTS and the rules governing service delivery it may be necessary to invest in GPS, Real Time Booking and Scheduling Systems (RaL Ireland, ATAF, ATL). Feasibility Study should guide users to make the best choice of Business Model.

21. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas   IVRS <1 hour GPRS <1 hours   >+1 hours + 1 hour GPRS comms GPS position Board/alight confirmation PDA devices, GPRS comms inc. mapping  > + 1 hours + 1 hour GSM mobile comms GPS position Fixed MDT units, GSM comms  > + 24 hours + 12 hours Phone or Fax PRN comms  > + 48 hours + 12 hours Phone or Fax No contact with vehicle Evolution of FTS systems 1960197019801990200020052007

22. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas FTS Business Models Integrated within the transport market Ticketing system - fully integrated, - supplement charge, - stand alone. Information system - full time table integration, - footnote of existence of FTS at stop, - not at all.

23. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas FTS Business Models integrated within the transport market Navigation system - intermodal navigation. Booking system - online linked with information system, - telephone, - SMS.

24. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Summary No Single FTS Business Model exists that will meet each sites needs Feasibility Studies involving all Stakeholders should help to identify the needs to be met and the most appropriate business model to adopt. (Taxis, Voluntary Organisation, Buses or Authorities) Technology is not a guarantee of success. Keep procedures simple Multi modal ticketing may be essential to success if providing links to other modes

25. Almada Final Conference 21 October 2011 FLIPPER FL exible transport services and I CT P latform for eco-mobility in urban and rural Euro PE an a R eas Contact Details Brian Masson, MMTS brian.masson@btinternet.com Roman Klementschitz, ITS-BOKU flipper@boku.ac.at Related Links: www.interreg4cflipper.eu www.famsweb.com www.flexibletransport.org www.mascaraproject.com www.wisetrip-eu.org www.bhls.eu www.icma-mobilife.eu