1. 1 Capturing, Managing and Using RFID Information RFID and Telecommunication Services Workshop May 25th, 2004 Allen Atwell Vice President, EMEA Telecom & Wireless, Oracle

2. 2 Why is RFID Hot Now? A Convergence of Developments Falling RFID Tag Costs Global Numbering (EPC) and Catalogs (UCCNet) UbiquitousConnectivity Supply Chain Collaboration VMI and Consignment XMLMessaging ComplianceInitiatives Wal-Mart, DoD, Metro, Tesco, JC Penney, Albertsons… Technology/Standards Enablement Business Process Evolution Broad-Based RFID Market Interest

3. 3 Retail - Product Lifecycle Awareness Businesses with Intelligent Items Manufacturing plantManufacturing DCRetail DCRetail Warehouse – Retail Store Consumer Degree of Collaboration Labor Savings Automated data collection with RFID tags/readers. Increased product handling efficiency. Supply Visibility Accurate, real-time inventory visibility. Inventory location. Inventory history. Demand Visibility Quantity and frequency of product purchases. Date, time and locations of purchases. Product Intelligence Analysis of aggregate data over time. Supply trends. Demand trends. Key performance indicators. Increasing Benefits

4. 4 Another example : Healthcare Estimate shows about 100,000 people die every on year in US due to medication error. (source Institute of Medecin, Washington DC) Experiments using RFID wristband for patients show a 86.6 % reduction in medication errors (US Veterans Health Administration, 173 facilities, 2002/2003) Hospital assets management through RFID and Mobile devices allows control of asset and costs limitation

5. 5 Real-Time Enterprise Challenges Analyze Collect Respond Manage Access

6. 6 Applications Business Intelligence Business Process Monitoring PortalAlerts DatabaseApplication Server Scalable Data Archive, Aggregration, Dissemination Security, Integration, Developtiont Tools Oracle Sensor-Based Services Event SourcesEdge Server Sensors, RFID, System Events Data Collection, Cleansing, Dispatch MANAGE Grid Infrastructure Event Storage and Distribution ANALYZE Business Processes E-Business Suite Embedded Analytics Event-Based Architecture ACCESS Information Access/ Visibility Unified Workspace Real-Time Collaboration Responsive Enterprise CAPTURE RESPOND

7. 7 Where is the Data Coming From ? Multiple point solutions are complex and costly TemperatureMoistureCellularMagnetic FieldRFID US RFID-Enabled Applications RFID Asia

8. 8 Manage RFID as part of unified approach … Single Platform, Flexible, Scalable, … Application Server Middleware TemperatureMoistureCellularMagnetic FieldRFID US RFID-Enabled Applications RFID Asia This presentation does not reflect a commitment to deliver. Product directions can be modified without explicit notice.

9. 9 … and Edge to Intelligence Integration Common support for range of events Visibility Layer: Portals, BAM & BI Portal Alerts Middleware & Applications Application Server 10g ApplicationsBPM Event Sources Sensors System Events RFID Event Storage & Distribution 10g Database StreamsAQ This presentation does not reflect a commitment to deliver. Product directions can be modified without explicit notice.

10. Oracle Edge Services Fixed RFID Reader Handheld RFID Readers & Barcode Scanners Driver Framework Alien Enterprise Manager Device Manager Filter Manager LED Displays & Alarms EMS FEIG Intermec Matrics Zebra Other Data Dispatcher Streams/AQ JMS Web Services HTTP Other/Custom Filter Framework Base CrossRead Pass PalletPass Shelf PalletShelf Other PL/SQL, Other Queues, AQ/JMS, etc JMS Client Web Services (WSDL) Servlet, JSP, etc Custom Applications Development Kit RFID Printers

11. 11 Oracle Edge Services: Device Management

12. 12 Managing Privacy & Security Cost of Adoption Point of Sale Retail Distribution Manufacturing Commercial Security Personal Privacy Broad adoption at POS is in the future – Need standards, education and shared value proposition – Service has good value proposition, but also privacy concerns Important current concern is Commercial Security – Syndication - Who has access to which data? Becomes most critical with open-loop systems With 10g, Oracles VPD offers row level access control and masking, independently from the application Item / Shelf Pallet / Dock Doors

13. 13 Oracle E-Business Suite Immediate access to sensor-based information and intelligence throughout the supply network Develop Market Sell Order Plan Procure Make Fulfill Service Maintain Finance Projects HR CustomersCustomers ProductsProducts SensorsSensors

14. 14 Oracle Sensor-Based Services Enabling the Real-Time Enterprise

15. 15 About Oracle … Oracle (NASDAQ: ORCL) is the worlds largest enterprise software company Oracle has capabilities to support RFID in its Applications, Application Server and Database products For more information about Oracle, visit our Web site at rfid.us.oracle.comrfid.us.oracle.com