2. EyeCarePro.net - Past Same co-founders, back in 1997 0-400 clients in 2 years Acquired by 1 st Insite Corp. in 1999 3 year non-compete Current # of clients: 253 Optometry.net

3. EyeCarePro.net - Past Co-Founders sell NTS Internet Solutions - acquired by IronPoint Technologies, then acquired by Active Solutions EyeCarePro.net is created after3 years of product development and refinement $250,000 invested into new technology 2004 – A New Beginning

4. EyeCarePro.net - Past Karri Paradi, Marketing and Creative Director Location: Toronto, Ontario Founder: Optometry.net, NTS, EyeCarePro.net “… positioning the ECP brand and image, while ensuring clients high quality designs…” The Founders – Karri Paradi

5. EyeCarePro.net - Past Memet Bilgin, Chief Technology Officer Location: Montreal, Quebec Founder: EyeCarePro.net, employed at NTS “… minimizing the code base while maximizing features, reliability and scalability…” Founders – Memet Bilgin

6. EyeCarePro.net - Past David Pietrobon, President – HoyaVision Canada Location: Carlisle, Ontario Founder: Optometry.net, Tapestry Solutions, EyeCarePro.net “… bringing 25 years experience in the optometrist industry to bear…” Founders – David Pietrobon

7. EyeCarePro.net - Past Daniel Rostenne, CEO Location: Jerusalem, Israel Founder: Optometry.net, NTS, EyeCarePro.net “… establishing the company’s vision and strategy, and guiding us all towards it …” Founders – Daniel Rostenne

8. EyeCarePro.net - Past Charlie Rabie, Profess or the Practice – Business Strategy, Tufts University Location: Boston, MA Senior VP at Aspect Communications, Founder of Megalith Technologies (went public) Start-up consultant, Board of Directors of GardaWorld USA (50,000 employees) “… …” Chief Advisor – Charlie Rabie

9. EyeCarePro.net - Past “Our goal from day one was to be the market leader in providing practices with a web presence.” Daniel Rostenne Focus on strong partnerships Open platform to integrate industry leading technology Establish a strong client base, deliver value-add services Become industry thought leaders 5 Years Since Customer #1, 2005 – 2010

10. EyeCarePro.net – Past State Associations - $50 discount + $50 rebate ▪Florida Optometric Association (FOA) ▪New Jersey Society of Optometric Physicians (NJSOP) ▪Kentucky Optometric Association (KOA) ▪Oklahoma Association of Optometric Physicians (OAOP) ▪West Virginia Optometric Association (WVOA) ▪Arizona Optometric Association (AzOA) ▪Alabama Optometric Association (ALOA) Benefits Endorsements Enhanced marketing reach Publications Education opportunities Low cost / shared revenue Stepping stool to larger partners Partnerships – The Key To Success

11. EyeCarePro.net – Past American Optometric Association Preferred Provider Status July 2009 Renewable in April 2011 Instant credibility boost $65 rebate per client, $50 discount Exhibit at AOA Marketing: Press Release, First Look, AOA News, TeamWork, Web Site Webinars and presentations Partnerships – The Key To Success

12. EyeCarePro.net – Past ‘Buying’ Groups – discounts and rebates ▪The Doctor's EyeCare Network (DEN) ▪Independent Doctors of Optometry (IDOC) ▪Primary EyeCare Network (PEN) ▪Association of Leaseholding Lenscrafters Doctors (ALLDOCS) ▪Walmart and Sam’s Club Benefits More aggressive endorsements Enhanced marketing reach Publications, Email Blasts Education opportunities, Presentations Low cost / shared revenue Partnerships – The Key To Success

13. EyeCarePro.net - Past Partnerships – The Key To Success Technology Integration Email Marketing Web Site Content Online Appointment Scheduling Ecommerce for Contacts and Glasses Virtual Try-ons Patient Recall Systems

14. EyeCarePro.net – Past November 2006, 55  November 2010, 307 5.5X growth over 4 years ECP Member Site Growth

15. EyeCarePro.net - Past “We have a philosophy of speaking to every optimization client for at least 10 minutes every month. We believe this philosophy builds a relationship with clients and establishes trust. We believe it keeps the client happy longer, as now the relationship is more personal rather than purely business. We are also able to find out if the client is unhappy earlier – and correct any problems, or find out what else they want. The client has a higher satisfaction with our services and a greater perceived value. We create more word-of-mouth referrals. This trust relationship allows us to more easily offer the client new services. This effectively commits the client to us for a longer term at a higher dollar value per month. In order to achieve this philosophy, we need client-focused, friendly, personable and knowledgeable staff.” Daniel Rostenne January 2007 – Optimization is Launched

16. EyeCarePro.net – Past November 2006, $2,117  November 2010, $48,099 24X growth over 4 years Monthly Revenue

17. EyeCarePro.net – Past November 2006, $461.83  November 2010, $1,880.10 4X growth over 4 years ASP Per Client

18. EyeCarePro.net – Past January 2007, 0%  November 2010, 57% % of Clients Using Optimization Services

19. EyeCarePro.net - Past July 2009 – Jason Daniels, Sales / Director of Prof. Services August 2009 – EyeCarePro becomes AOA Preferred Provider December 2009 – Nicole Berg, Director of Optimization Services July 2010 – Isaac Oppenheim, Managing Director Key Dates and Events July 2009November 2010% Increase Sites196307+64% Optimization1617410.8X Monthly Revenue$10,200$48,099+380% ASP$626.00$1,880.90+300%

20. EyeCarePro.net - Present (307) ECPro Builder – Web Site, $599.95 / year ($49.95 / month) Custom Design Services, $60 / hour Valet Web Services, $60 / hour (135) Search Engine Optimization, $249.95 / month (25) Social Medial Optimization, $249.95 / month (14) Google Local Optimization, $1500 up front, $100 / month after 3 months Current Services and Pricing

21. EyeCarePro.net - Present Web Site Support ▪Sue Quinn - Support Manager ▪2 Support Staff Optimization Services ▪Nicole Berg - Director ▪2 Client Reps, 5 Specialists, 1 writer Memet Bilgin - CTO, Karri Paradi – Marketing, Isaac Oppenheim - Management, Jason Daniels – Dir. Prof. Services, Daniel Rostenne – CEO 16 staff, all on contract Current Staffing

22. EyeCarePro.net - Present “It is critical that we rapidly increase our mindshare in the market and positively reach every doctor in as many different ways as possible. Every single optometrist and their staff must know about us.” Daniel Rostenne Current Strategy

23. EyeCarePro.net - Present Currently 5 industry specific webinars Search Engine Optimization – How to Rank #1 on Google Patience with Social Media Can Bring you Patients Local Search Optimization – How to Rank #1 on Google Places Turning Web Site Visitors into Patients Web Site Traffic – Please, Can I Have Some More 580 registrations for last two webinars, 10,000+ email list “Best webinar I ever listened to.”, Dr. Gelfond “The webinar was incredibly informative.”, Dr. Wylie “Most informative education I have seen regarding websites.”, Dr. Hosaka Industry Thought Leaders - Webinars

24. EyeCarePro.net Key contributor to: Review of Optometric Business – Online Digital Strategy Series Article and Slidecast Appeared in: Optometric Management (Dr. Neil Gailmard), ABB Contact Lens Profit Advisor OBA Acuity in Business Click Magazine Vision Care Venture Dozens of State Association Newsletters Active blog, newsletter and social media presence Industry Thought Leaders

25. EyeCarePro.net - Present Web site renewal rate >95% Optimization service client lifetime, 12 months and growing Rate of new customers is increasing Financially stable $200,000 in shareholders loans No debt $500,000 in sweat equity Poised for rapid growth Lean, ‘Nice’, Web Service Machine

26. EyeCarePro.net - Present July 2010 – 200,000 lines of code  5,000 System capable of handling 10X load per extra server Developing Optimization Portal Includes billing, client reporting and analysis engine Hiring Mode Adding Specialists, Writers, Reps, Support BPR Focusing on low-cost, high value deliverables Educating self-service for lower value, easier items Preparing for Growth

27. EyeCarePro.net - Present $200,000 - 500 Site Loyalty Program Launching Jan. 2011 Extra - 1 month of optimization services for 200 Loyalty Members 798 qualifying doctors Custom designs and pre-optimized custom content On The Cusp

28. EyeCarePro.net Key contributor to: Review of Optometric Business – Online Digital Strategy Series social media presence t Leaders

29. EyeCarePro.net Key contributor to: Review of Optometric Business – Online Digital Strategy Series social media presence t Leaders

30. EyeCarePro.net Key contributor to: Review of Optometric Business – Online Digital Strategy Series social media presence t Leaders