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Today 9 out of 10 buyers say that when they’re ready to buy, they’ll find you. 93% of B2B buyers start online Source: “9 out of 10 buyers…” DemandGen.

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Presentation on theme: "Today 9 out of 10 buyers say that when they’re ready to buy, they’ll find you. 93% of B2B buyers start online Source: “9 out of 10 buyers…” DemandGen."— Presentation transcript:

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3 Today 9 out of 10 buyers say that when they’re ready to buy, they’ll find you. 93% of B2B buyers start online Source: “9 out of 10 buyers…” DemandGen Report 2011. “More than 55% of IT professionals “use social media to make better decisions based on insights from like- minded professionals.” Toolbox.com. “93% of B2B buyers use search to begin the buying process” iMEDIA CONNECTION.

4 70% of the links search users click on are organic— not paid. MarketingSherpa Be Found

5 Companies that blog get 55% more website visitors. Hubspot, 2010 Be Found

6 2.4x 3x Invest

7 “Either write something worth reading or do something worth writing”. Benjamin Franklin Be [In]Credible

8 “Selling is 10X easier…once you have established trust.” David Skok – Building the Machine Be [In]Credible

9 Be Smart View sales & marketing as two sections of the same, revenue generating engine.

10 Clear, compelling calls to action and effective lead capture. Be Smart

11 “40% of B2B organizations will adopt a Marketing Automation Platform by 2016.” SiriusDecisions, 5/9/2012

12 Be SmartInvestBe FoundBe [In]Credible

13 Better Marketing Starts Here! www.microsoftpartnermarketingtoolkit.com Free SiteChecker Lite™ website assessment: http://sitecheckerlite.partnerdigitalmarketing.com/

14 LEARNCONNECT & GET SUPPORTGENERATE LEADSSTART Marketing Community Marketing Services Bureau Microsoft Dynamics Marketplace Lead Generation Campaigns Microsoft Dynamics Partner Academy Partner Marketing & Lead Generation Toolkit

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