3. Background: Dana Thomas ä9-1/2 years with JCPenney--Prodigy, CompuServe, AOL, interactive TV, CD-ROM, kiosk, internet. äWriter, database manager, producer. ä2 months with Sabre Interactive / Travelocity. äContent Manager

4. An average day... äManage production and maintenance of content. äProject manage with creatives, marketing, information systems, agency. äWork to implement new types of content.

5. New Media skills: äTechnical, communications or marketing background äTeam player äExcellent communication skills äFlexibility äAdapt to rapid change

7. AMR Corporation The SABRE Group American Airlines A Separate Public Company

8. Information Technology Solutions Electronic Travel Distribution Services Electronic Travel Distribution Services SABREInteractive Unmanaged Traveler SABRETravelInformationNetwork Travel Agency Market

9. The SABRE Group ä The SABRE Group -- a pioneer in electronic commerce ä SABRE handles more than $60 billion in air travel annually

10. A Series Of Web Based Products Airlines Hotels IndividualConsumer DirectCorporate TravelAgentWebSites TravelAgentAccess Agent Explorer

11. 10 Airline Sites äAmerican äJAL äMidWest Express äReno Air äAmerican Trans Air äAir New Zealand (schedules only) ä4 major carriers currently in active contract negotiations

12. JAL Co Brand

13. A Series Of Web Based ProductsTravelAgentWebSites

14. Travel Agents And The Net

15. travel explorer äBuilding Web Sites For Travel Agents ä12,300 Created In 1997 äCan Be Highly Customized äUses Common Booking Engine For Reservations

16. A Series Of Web Based ProductsTravelAgentWebSites TravelAgentAccess Agent Explorer

17. Supplier SABRE Travel Agent THE NET

18. A Series Of Web Based ProductsDirectCorporate TravelAgentWebSites TravelAgentAccess Agent Explorer

19. ä äReservations On Desktop ä äIntegrated Travel Policy ä äSophisticated Travel Reporting ä äIntegrated Expense Management ä äWorking With The Travel Agent

20. A Series Of Web Based ProductsIndividualConsumer DirectCorporate TravelAgentWebSites TravelAgentAccess Agent Explorer

21. SABRE Invented On Line Travel 12 Years Of On Line Travel Experience

22. Travel Value Chain BuyFulfill

23. Travel Value Chain ShopPlanDream BuyFulfill Go

25. New Content Lonely Planet World Travel Guide Mapquest Getting Through Customs

26. Vacations

27. äOver $100 Million In Sales In 1997 äFirst on-line company w/ $3 Million sales week äGlobal Penetration in 70+ countries äTravelocity Travel Agency Directory äTravelocity Fare Watcher E-mail äTravelocity Flight Paging äExclusive Deals With Yahoo!, Netscape, Pathfinder, Earthlink, History Channel äVacations & Cruises by BTI Americas Travel äNew and Improved Destinations Module 1997 - A banner year 1997 - A banner year

28. Awareness Visit Trial Book Return StrategyStrategy

29. Build Awareness äPublic Relations äAdvertising

30. Public Relations äArticles – Q3 - 360 Articles Or Mentions – Circulation 80,000,000 äTelevision – Video News Releases – Q3- 79 Spots – Audience 8,000,000 – CBS Up To The Minute, WNBC, WMAQ(ord),CNNfn,CNNmorning, CNNearly,MSNBC

31. Innovate In Technology To Drive Press and Broadcast ATT Pocket Phone Drove Similar Press and a $50k Ad Buy On The Site Flight Paging Drove Hundreds Of Articles

32. Awareness StrategyStrategy Visit Co Brands

33. Internet Service Providers

34. Co Brands

35. Awareness Visit Trial StrategyStrategy

36. Partner With Suppliers To Promote

37. Awareness Visit Trial Book StrategyStrategy

38. What Drives Bookings?

39. Broad Content äAir äHotel äCar äBed & Breakfast äTour & Cruise äMaps äDirections äCity Descriptions ä Consolidator Fares ä Farewatcher Email ä Today’s Lowest Fares ä Most Eticket Airlines ä Negotiated Fares ä Flifo/Paging

40. The Most Bookable Content On The Web 400 Airlines 37000 Hotels 60 Car Rental Companies

41. Trust äThe System Used By More Travel Agents äThe System Airlines Use (60!) äThe Largest System (45% of US Bookings) äIsn’t AMR or American Behind Them?

42. Award Winning Worlds Best Travel Site 1997 World Travel Award Best Internet Travel Site

43. Give Them What They Want

44. Why Lookers Come! SABRE Group Confidential

46. FareWatcher Email äYou Select The Market äEvery Time The Fare Changes More Than $25.00 äWe Send You An Email

47. farewatcher page

48. Consolidator Fares

49. The Only Site With (other than Herb’s)

50. Ticketing Choices äService Center äE-Ticket (Most Carriers On Web) äTravel Agent äInternational Ticketing

51. äThey Want To Deal With Their Travel Agent Supplier SABRE Travel Agent THE NET

52. International Ticketing Travelocity Now Provides Ticketing in 65 Countries

53. People Are Coming ä2,000,000 members ä35 Million Page Views A Month äStrong Bookings Growth

54. Awareness Visit Trial Book Return StrategyStrategy