1. Travelocity. COM
One of the greatest online travel agency of the world.
Group member: Daisy(林珍綺)、 Lavender(林郁珊) 、 Pheobe(林雅雯) 、
Sharon(葉宜璇)、 Tiffany (巫怡臻) 、

2. Experience Finder- specific theme
Service
Experience Finder- specific theme

3. Service
Special Deals-Last Minutes Packages

4. Service
On-line service
phone call
Customize
suggestion

5. Information Technology applied
Web 2.0
Network effects from user
contributions are the key of market
dominance in the Web 2.0 era.

6. Information Technology applied
Global Distribution System (GDS)
What is GDS (Global Distribution System )?
Travelocity is owned by Sabre.com

7. Flights Reservation

8. Flights Reservation
Select one of them

9. Information Technology applied
Travelocity Experience Finder
Rely on Flash
Choose a Destination → Choose a Theme → Added to Whishlist

10. Potential users Partners Customers Staff of Website Competitors
Travelocity. COM
Competitors
Other users
Staff of Website

11. Potential users
Customers
Business travelers
Pleasure travelers

12. Potential users Staff of Website Technical support engineer
Consumer service
Sales
Software developer

13. Potential users Partners Hotel Car rental service Airline company
Cruise company

14. Potential users Competitors Other online travel agency
Traditional travel agency
Personal travel adviser

15. Potential users Other users Random users Other website designers
Internet users

16. The Business Model of Travelocity

17. The Source of Money 1.
Commissions
Fees charged to consumers 2.
Advertising
Skills authorization

18. Sabre Holdings HRM Marketing Financial … Core strategy Functional
Zuji.com
lastminute.com
Travelocity Business
holodayautos.com …
Core strategy
Functional
Management
Customer Service
Travelocity Canada
Travelocity Chile
Zuji Australia
Zuji Hong Kong
Last Minute Spain …
Partner Management
Local Management

19. Thank you!!