2. Helping Coloradoans Own Their Health With the sole mission of promoting health awareness and encouraging individuals to assume responsibility for their own health, 9Health Fair has helped save thousands of lives by providing free and low-cost health awareness and educational screenings to Coloradoans statewide. More than 19,000 healthcare and civic volunteers provide their time and expertise to operate 9Health Fairs 150 locations in communities large and small across the state of Colorado More than 80,000 people participate each year Blood chemistry screening, health education and referral services are offered It has been lauded as an annual “celebration of wellness” throughout the state Broad visibility reminds even those who do not attend to “Own Your Health” Since its inception in 1979, 9Health Fair has impacted over 1.7 million individuals. What Is 9Health Fair?

3. Programs The four primary programs of the 9Health Fair, a nonprofit, 501(c)(3), charitable organization  A volunteer-run Community health fair program for people 18 and older that offers free and low cost health screenings and education  Audience Reached: General population – Average age 54; 60% female  A student-run In the Classroom program for students K-12 where students teach their fellow students about healthy choices through activities and education  Audience Reached: School aged children; approximately 50 schools in 18 districts in CO  A volunteer-run Family 9Health Fair designed to help families take charge of their health  Audience Reached: Hispanic/Latino  9Health – An on-air and online year-round health information and tips  Audience Reached: 9News viewers

4. 9Health Fair Impacts Lives - 2012  19,000 individuals volunteered  74,000 individuals participated at 150 locations  70,000 participants had the Blood Chemistry screening  33,000 had a Blood Cell Count screening  18,000 had a PSA screening  18,000 took advantage of Vitamin D blood screening  18,000 chose Hemoglobin A1C

5. 9Health Fair Impacts Lives - 2012  3,700 utilized take-home Colon Cancer Screening Kits  1,800 women received Pap smears  3,000 participants received a finger stick glucose screening  3,400 individuals received critical or alert follow up calls within 72 hours  2,277 free blood work vouchers were utilized by underserved communities

6. 9Health Fair is NOT 9News ≠.≠.

7. Goals We started with 700 Facebook friends Received a grant from the Colorado Trust to build public will around access to health for Colorado – Incite conversation; engage our constituents in this dialogue Promote health awareness and people attending 9Health Fair

8. Create a persona Tone of conversation Started pretty clinical – Medically sound information approved by 9HF Health and Wellness Department Tried more edgy content and current events Currently we think we are edgy with a casual tone Show behind the scenes of 9Health Fair Photos of our lunch Volunteers in the office Broncos colors Share about things that we all share in common Broncos Colorful fall leaves Mix casual/edgy with company messaging (60/40)

9. An Early Attempt … After Creating a Persona and Trust …

10. Facebook Examples

12. Increase Facebook Likes Made Requests Doubled our likes in 6 months and kept steady growth to about 2,400 Enewsletters (9Health Fair and Volunteer Voices) Website Blog Monthly spot on 9News Strategically coordinated all messages to support each other Blog, 9Health Page, Website, on-air spots QR code, events – (experiment, live and learn)

13. Increase Facebook Likes Engaged staff Moderate success – still working on it Used 9News On the monthly spot 9News Facebook page – 99,000 likes Contests on 9News FB Integrate social media into daily communication practices Facebook contest to Name the blog Facebook used to recruit volunteers Facebook flyers posted at fairs around the state

14. Colorado Trust Message

15. Facebook Uses

16. Engage Fans Engage our fans Process of trial and error Started by sharing Colorado Trust Message and asked about health care in Colorado Did not elicit comments We had not built a relationship Back tracked - Start with easy stuff Build trust – asking more surface level questions Moved to sharing Trust messaging, but didn’t ask for personal shares Waited for people to share personal stories; then we could ask questions Keep a balance of easy questions and more personal information We want our friends to talk to each other (working towards this slowly)

17. Engage Fans Get comments started – then people share Staff Volunteers Education 101 facts about 9HF – Did you know? Reached out to our closest friends – our volunteers Why do you volunteer Share your photos Request them to tell friends and family to like us Request comments on our page

18. Engage Fans Photos! Posting photos of nearly anything works Photo gallery of volunteers Edgy, current news stories related or unrelated to our message Related worked much better 9HF specific comments/questions Where is the 9Health Fair near me, etc.

19. Progressive Approach

20. Moving Forward From our learning, especially during fair season, we found that Share Graphics are effective because of the assistance from 9NEWS. We will use the Share Graphics again this fair season.

21. Moving Forward Google Maps are effective in directing participants to fairs within their area. We will create a Google Map again this fair season.

22. Moving Forward We have created a Social Media Team, combining staff members from 9HealthFair and 9NEWS. This will help us in our future to cross promote on both social media platforms. We will also continue posting photos of volunteers and participants in hopes for increase conversation.