1. Before we start Presentation at http://library.delmar.edu/Merry/scuug2011.pptx Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc

2. Scan Me! Using QR Codes to Engage Smartphone Users at Your Library Merry Bortz Del Mar College SCUUG 2011

3. What’s QR? Quick Response Code Developed by Toyota subsidiary ◦ Denso-Wave, 1994 ◦ For tracking parts

5. Graphical Codes Barcodes = max 20 digits QR = max 7089 digits or 4296 alpha-num

6. QR Codes are everywhere Commercial marketing Posters Drink cups Ads T-shirts Bus benches Plant picks

10. http://web.scanlife.com/us_en/trend-reports

12. 43% of Higher Ed Students use mobile devices daily - Educause

13. End Users Need Smartphone with data plan QR Reader app

14. What Can A QR Code Do? List of QR Code functions from Kerem Erkan

16. Dos 1.25” X 1.25” or 32 X 32 cm High Contrast Colors Negative space around QR Test readers and devices Direct users to readers

17. Dos Add Value : 87% expect more info Tell users what they’ll find Mobile friendly pages / links to regular page Consider redirectors ◦ iPhones ≠ Flash Use Google analytics or similar to assess

18. Popular Library Uses Equipment instructions Point-of-use instructions Study room / carrel / computer checkout LibGuides / Pathfinders in stacks Links to ebooks in stacks or on stack-ends Special collection info Call ref desk or other service point Connect to ref chat services Links to mobile-friendly services Library vCard / Contact Info Library tours – text or audio / scavenger hunt Library podcasts Floor plans / location info Book review links More info about displays Searches Surveys or Quizes

19. http://socialme.wikispaces.com/QR http://www.libsuccess.org/index.php?title= QR_Codes http://www.libsuccess.org/index.php?title= QR_Codes http://mobile- libraries.blogspot.com/2010/06/qr-codes- and-libraries.html http://mobile- libraries.blogspot.com/2010/06/qr-codes- and-libraries.html

20. Microsoft Tags Smaller Customizable Colors Scans better on low res cameras Cross platform reliability Advanced analytics Free till 2015, then?

22. MicroQR Only encodes 35 characters

23. Other concerns Encryption is rare ◦ Android compatible Malicious QR ◦ Functions behind scenes ◦ Steal data, photos, contacts

24. Presentation at http://library.delmar.edu/Merry/scuug2011.pptx Resources Doc at http://library.delmar.edu/Merry/scuug2011.doc Merry Bortz Del Mar College mbortz@delmar.edu