1. 1 MTR Digital Panel Network Sales Presentation December 19th, 2008

2. 2 Table of Content Why MTR Digital Advertising? JCDecaux Group Digital Experience MTR Digital Panel Network  Why Digital Panel Network?  Product Offers  Sales Package  Locations  One Stop Service Solution  Technical Specifications  Artwork Approval  Material Submission

3. 3 Why MTR Digital Advertising?

4. 4 Why Digital?  Allows motion which attracts attention as animated ad is perceived to be an effective format  Offers new creative possibilities, freshness and a modern image  Flexible for speedy update to communicate right message at the right time  MTR captive environment has a competitive advantage over other outdoors to ensure full message delivery

5. 5 JCDecaux Group Digital Experience

6. 6 JCDecaux Worldwide Presence USA NORWAY FINLAND UK GERMANY FRANCE CZECH REPUBLIC HUNGARY CHILE AUSTRALIA Well-established Global Outdoor Digital Experience. Strong global network for experience sharing and idea generation. HONG KONG SHANGHAI

7. 7 MTR Digital Products Evolution Jun 03Dec 03Oct 06 Q3 08Q1 09 Launch of Trackside Plasma TV Launch of Concourse Plasma TV 100 Trackside Plasma TV 51 Concourse Plasma TV 4 Plasma Ring Digital Escalator Crown Digital Panel Network

8. 8 Digital Panel Network 65” HD Plasma Panel in pairs to display animated images enhancing visibility and impact images enhancing visibility and impact

9. 9 Product Offers 65” HD PLASMA Panel 120 panels across 10 high traffic stations Maximum 4 advertisers in each network at the same period, total 2 networks Flexible to run 3 different creative execution per day Image can flow across the Digital Panels Synchronization in pairs

10. 10 Product Positioning Network Product for Mass Coverage with Creative Flexibility for Dynamic and Multi-visual impact Mass Network Coverage Innovative & Progressive Brand Image High Impact Right Message at the Right Time High Creative Flexibility Simple Execution new creative possibilities and modern image twin display to showcase product features digital display allowing animation, video and motion graphic allow creative rotation by different time of the day 120 panels across 10 high traffic stations

11. Creative Mockup Demo

12. 12 Digital Panel Network Sales Package Stage 1 March 17, 2009 – Launch Package One network – ADM,MOK,CEN,TST, TAK (subject to technical feasibility) Weekly gross: $130,000 for 30 pairs (90x10-sec / hour) Minimum Booking Period: 2 weeks Stage 2 May 5, 2009 (tentative) – Full Coverage Package Total 2 Networks - CAB, KOT, WAC, KWT, PRE

13. 13 Digital Panel Network Notes to Advertisers Include 3 versions to be broadcast throughout the booking period Surcharge of $1,000 applicable for each additional creative version Schedule change request must be submitted 2 working days prior to display time Domination of entire Digital Panel Network (Optional) Panel Extension (Optional for Domination only)

14. 14 Locations Station Location No. of Pairs Total no. of pairs AdmiraltyConcourse Level48 Upper Platform Level 2 Lower Platform Level2 Causeway Bay Sogo Concourse29 Upper Platform Level4 South Times Square Concourse 5 th Basement1 South Times Square Concourse 3 rd Basement1 West Concourse Level1 CentralTransfer Concourse Level68 Worldwide House Concourse2 Wanchai Concourse Level15 Lower Platform Level1 Upper Platform Level3 Taikoo Concourse Level44

15. 15 Locations Station Location No. of Pairs Total no. of pairs MongkokConcourse Level ( near Entrance A) 34 Concourse Level ( near Entrance E) 1 Prince Edward Concourse Level44 Kowloon TongConcourse Level35 Entrance C (Festival Walk)2 Kwun Tong Concourse Level ( near Entrance A) 47 Concourse Level ( near Entrance D) 3 Tsim Sha TsuiConcourse Level (near Entrance A)36 Concourse Level (near Entrance C) 3

16. 16 Technical Specification The standard spot-length for advertisement is 10 seconds* No audio support will be provided Animated /Static Image File Format  JPEG / WMV9/MPEG2  Resolution : 1080 x 1920 pixels ( portrait mode) Video File Playback Format  WMV9 / MPEG2  Resolution : 1080 x 608 pixels (16:9 video) For more details on technical specification, please refer to Digital Panel Network Content Specification * Special spot length subjects to technical feasibility

17. 17 Artwork Censorship Send all creatives for Digital Panel Network/ Feature Ads (sticker extension artwork) and mock ups of site photos to the Booking/ Traffic Department of JCDecaux Digital Vision. All required materials are to be uploaded to the JCDecaux Digital Vision’s FTP server: ftp://ftp.jcdecaux.com.hk/ftp://ftp.jcdecaux.com.hk/ For enquiries regarding specifications / scheduling / delivery details and deadlines / login name and password of FTP server / full censorship / file submission / failure report, contact :  Mr Keith Chan, Senior Traffic Coordinator of JCDecaux Digital Vision.  Telephone No.: 3960 3322 (Office Hours)/ 9269 3099 (Non-office Hours)  Email Address : keith.chan@jcdecaux.com.hkkeith.chan@jcdecaux.com.hk

18. 18 Material Submission Censorship ProcessTiming First submission - Mock up, storyboard and artwork 3 weeks prior to the display day Material submission – First Version10 working days prior to the display day Material submission – Finalised Version5 working days prior to the display day All materials are subject to approval of TELA classification JCDecaux Digital Vision will provide dedicated FTP server ftp://ftp.jcdecaux.com.hk with login details for materials upload ftp://ftp.jcdecaux.com.hk Commencement : every Tuesday

19. 19 One-Stop Service Solution (Optional)

20. 20 One Stop Service Solution “One Stop Service Solution” aims to help shorten clients’ production lead time Offers creative recommendation, storyboard design, production and up to media files (static & video) based on the source materials provided by the client/creative agency Provides on-site checking to ensure the quality of the media files  Contact Staff: Jeff Chan Direct Line :2862 7266 Jeff.chan@jcdecaux.com.hk Jeff Man Direct Line: 2862 7293 Jeff.man@jcdecaux.com.hk

21. 21 Benefits for Official Launch Advertisers The FIRST 4 advertisers will be entitled as Official Launch Advertisers Be invited to the Official launch of Digital Panel Network at The Best of Best Award 2008 on 16 March 2009 Benefit from all related media exposure and publicity activities

22. 22 Key Dates Think Wild & Book Now! Deadline for creative storyboard submission January 21 st 2009 Confirmation of 4 LAUNCH advertisers January 23 rd 2009 Tentative Launch Dates: Launch Network: March 17 th 2009 Full Coverage Network: May 5th h 2009(tentative) Notes: 1st advertiser is selected based upon submission’s creativity, subject to final approval by JCD - evaluation focus is on digital creativity

23. 23 Thank You! Q&A Session

24. 24 Appendix

25. 25 MTR Facts People from All Walks of Life travel on the MTR everyday Mass and comprehensive coverage Daily passenger flow:2,650,400* (weekday average) Weekly reach:3,134,000** (number of passengers) Number of rides:6 / passenger / week Profile - mass but upscale, skewed towards working population * Source: Patronage of Jul to Nov 2007 on MTR Corporation website (www.mtr.com.hk) **Source: 2007 Nielsen Media Index (Jan-Dec 2007)

26. 26 MTR* is an effective medium to reach Young and Affluent Individuals MTR* passengers are young, better educated, affluent and in senior working positions. Source: Nielsen Media Index 2007 *MTR System including Kwun Tong Line, Tsuen Wan Line, Island Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line

27. 27 Digital Panel Network Sales Package Stage 1: March 17, 2009 – Launch Package ADM, MOK, CEN, TST and TAK, one network(subject to technical feasibility) Weekly gross: $130,000 for 30 pairs (90 x10-sec per hour), Minimum Booking Period : 2 weeks Stage 2 : May 5(Tentative)– Full Coverage Package Total 2 Networks - CAB, KOT, WAC, KWT, PRE