1. Sustainable Mobility Dan Werbin 2005-05-13 Slide 1 Volvo and Mobility Dan Werbin Director Volvo Cars North America

2. Sustainable Mobility Dan Werbin 2005-05-13 Slide 2 Volvo’s Guiding Principles Protect Life Enjoy LifeLong Life Volvo For Life Safety & Environment Dynamic Products Quality & Longevity

3. Sustainable Mobility Dan Werbin 2005-05-13 Slide 3 Future Outlook Demographics Technology Society Advanced Engineering Platform Flexibility Low Entry Ticket Low Volume 1998 - 1999 Trust Personalisation “I Decide” Flexibility Simplicity 2000 – 2001 Tandem Concept Mobility 2010 (2000) Volvo Mobility Project Overview

4. Sustainable Mobility Dan Werbin 2005-05-13 Slide 4 Sustainable Mobility Definition: The ability to meet the needs of society to move freely, gain access, communicate, trade and establish relationships without sacrificing other essential human or ecological values today or in the future

5. Sustainable Mobility Dan Werbin 2005-05-13 Slide 5 WBCSD Sustainable Mobility Study 20052030 Objectives Near Future Effective rate of technological change is closely related to the lifetime of the product Automobile: 12 - 20 years Infrastructure: 25+ years

6. Sustainable Mobility Dan Werbin 2005-05-13 Slide 6 Future Mobility Objectives Reduce conventional emissions from transport Reduce GHG emissions from transport to sustainable levels Reduce the number of transport-related deaths and injuries Reduce transport-related noise Mitigate traffic congestion Narrow mobility divides between the rich and the poor Improve mobility opportunities in developing societies

7. Sustainable Mobility Dan Werbin 2005-05-13 Slide 7 China’s Challenge – Growth & Mobility Vehicles in China (millions)

8. Sustainable Mobility Dan Werbin 2005-05-13 Slide 8 Mass Transit - Personal Mobility Challenge of the last mile – Individual Destinations – Parking at stations Convenience Land use Need Personal Mobility Innovations

9. Sustainable Mobility Dan Werbin 2005-05-13 Slide 9 Reduced Environmental Impact Maximum Total Efficiency Minimum Environmental Impact Personal Mobility Options Electric Drive Alternative Fuel PetrolDiesel Li-ion Batteries Biogas PZEV Common Rail Optimized Capacity Hybrid Technology Fuel Cells Hydrogen

10. Sustainable Mobility Dan Werbin 2005-05-13 Slide 10 Optimized Capacity “Don’t use more car than you need” Opportunities in household-fleet or “virtual fleet”

11. Sustainable Mobility Dan Werbin 2005-05-13 Slide 11 Tandem Highway Scenario

12. Sustainable Mobility Dan Werbin 2005-05-13 Slide 12 2004 Bren School Roundtable

13. Sustainable Mobility Dan Werbin 2005-05-13 Slide 13 Approach to Maximum Efficiency Minimal Size and Weight –Efficient use of materials –Improved power to weight & handling –New safety innovation needed Ride-Down Safety System

14. Sustainable Mobility Dan Werbin 2005-05-13 Slide 14 Intermediate step to Tandem that that offers –Versatility –Aerodynamics –Emotional Styling 3-Seat Layout

15. Sustainable Mobility Dan Werbin 2005-05-13 Slide 15 Volvo 3CC Holistic balance of form and function –Safety –Aerodynamics –Materials –Aesthetics –Surprise and Delight –Pride of Ownership (Jewel-like qualities) 3CC pic

16. Sustainable Mobility Dan Werbin 2005-05-13 Slide 16 3CC F3Q

17. Sustainable Mobility Dan Werbin 2005-05-13 Slide 17 3CC Open Door

18. Sustainable Mobility Dan Werbin 2005-05-13 Slide 18 3CC Hi R3Q

19. Sustainable Mobility Dan Werbin 2005-05-13 Slide 19 Challenge Bibendum Launched 1998 Premier event for promoting sustainable road mobility Emissions Efficiency Enjoyment Safety Technologies Partnerships Competition

20. Sustainable Mobility Dan Werbin 2005-05-13 Slide 20 Challenge Bibendum 5 Sonoma 2003 Differing priorities, differing solutions – Biogas – Bi-Fuel – PZEV

21. Sustainable Mobility Dan Werbin 2005-05-13 Slide 21 Challenge Bibendum 6 Shanghai 2004

22. Sustainable Mobility Dan Werbin 2005-05-13 Slide 22 Tongji University, Shanghai

23. Sustainable Mobility Dan Werbin 2005-05-13 Slide 23 Challenge Bibendum Lessons Broad spectrum of alternatives Regional choices with global impact –US: “Technology will save the day” –EU: “Everybody has a role to play” –“BRICK” nations raising need for action Personal Mobility –Freedom and privacy –Emotional appeal is important

24. Sustainable Mobility Dan Werbin 2005-05-13 Slide 24 Willingness to Pay (Consumer Behavior) Emissions Resource Consumption Wellbeing of others Congestion… Design Performance Interior environment Sound system, etc Common Good Private Good Innovation and awareness needed to combine both

25. Sustainable Mobility Dan Werbin 2005-05-13 Slide 25 Summary Sustainability has many dimensions –Complex story to convey –Alternatives must be demonstrated Technology alone is not enough –Consumer awareness and behavior must be addressed

26. Sustainable Mobility Dan Werbin 2005-05-13 Slide 26 Conclusion Academic institutions like the Bren School are key to public / private sustainability partnerships