2. Will Segway Change The Industry? Team II-A Two Key Facts: Transportation Industry must change Human transporter will provide unique solution "Segway human transporter will definitely change the transportation industry"

3. Transportation Industry Team II-A Private Cars Public Transit Busses Trains Subway "Segway human transporter will definitely change the transportation industry"

4. Why/How it must change Team II-A "Segway human transporter will definitely change the transportation industry" Gridlock becoming worse every year “ Over the last 20 years, traffic volumes have increased faster than road capacity” Commuters spending more time in their cars “Unless we manage highway congestion, our nation will continue to incur economic costs in foregone productivity, wasted fuel, and a reduced quality of life.” Mary E. Peters, Administrator Federal Highway Administration

5. Public Transportation Flexibility Team II-A Long Distance Commuter Problem: –Long commute time –Public Trans not near job Solution –Drive to Train Station –Relax or be productive –Segway to office –Current Ex: France MTS "Segway human transporter will definitely change the transportation industry"

6. Convenient as Walking Team II-A Same size as a person Easy to Maneuver Zero-Turning Radius Fit on Public Transit modes Fits in trunk Ride while: Open doors Elevator Escalator "Segway human transporter will definitely change the transportation industry" State Rep. John Heard, "By being on a Segway, you're not hot and sweaty, you're not exhausted from walking, so you're focused on [your task]."

7. Change Has Already Started Team II-A Electric Scooters Are A $60 to $200 Million Market Segway Technology Leads The Market –Early Followers Adapt The Technology To Their Target Segment –The Range Of Price/Performance Options Further “Grows” The Market –Over 200 New Electric Mobility Products Introduced Since 2002 "Segway human transporter will definitely change the transportation industry" “Why would you mass market an imitation of a product that nobody seems to want?... Unless they actually do.” Michael Malone, Columnist

8. Will Segway Change The Industry? Team II-A Segway IS Changing The Industry "Segway human transporter will definitely change the transportation industry"

9. Extra Slides Team II-A "Segway human transporter will definitely change the transportation industry"

10. Video Clips Team II-A "Segway human transporter will definitely change the transportation industry" Use with other forms of transportation Easy to Maneuver Power Stair Assist Easy to Ride

11. Segway Points To The Future Team II-A Segway Is The Ferrari Of Scooters Raising The Bar Drives The Market –Amazon.com Claims 100,000 potential Segway Sales –Competitors Enter The High End Market That Segway Controls –Competition Drives Segway To Higher Technology To Hold The High End –The Cycle Goes On And On …… In The Meantime ……… –Battery / Fuel Cell Technology Advances –Electric Motor Technology Advances –Control Technology Advances –Lightweight Structures Technology Advances WHY – Everybody Likes To Make $$$$$$$$ "Segway human transporter will definitely change the transportation industry"

12. Segway Safer Than Jogging? Team II-A Segway Dangers 12 mph, yet fast jogging Not maneuverable, yet turns on axis 78,000 pedestrian injuries and 4,700 fatalities in the US in 2000, yet by cars Crowded Sidewalks, yet disproportionate room for streets "Segway human transporter will definitely change the transportation industry"

13. Title Team II-A "Segway human transporter will definitely change the transportation industry"

14. Title Team II-A "Segway human transporter will definitely change the transportation industry"

15. Priced Similar to Driving Team II-A Data: Miles driven by average automobile user: 10200 –http://www.eia.doe.gov/emeu/rtecs/chapter3.htmlhttp://www.eia.doe.gov/emeu/rtecs/chapter3.html % of trips under 5 miles: 60% –http://www.epa.gov/otaq/consumer/42097032.pdfhttp://www.epa.gov/otaq/consumer/42097032.pdf Cost per mile: $.534 –http://www.aaapa.org/drivingcosts2002.pdfhttp://www.aaapa.org/drivingcosts2002.pdf Cost per full charge: ~10 Cents Savings by replacing these trips with Segway: $3268 per year –http://www.colliersmn.com/prod/cclod.nsf/publish/EED058B6A33ED51A85256ED80056 7DE0/$File/CBD+Parking+Rate+Survey.pdfhttp://www.colliersmn.com/prod/cclod.nsf/publish/EED058B6A33ED51A85256ED80056 7DE0/$File/CBD+Parking+Rate+Survey.pdf Segway P Series MSRP: $3995 –http://www.segway.com/shop/http://www.segway.com/shop/ "Segway human transporter will definitely change the transportation industry"

16. New Options Change Industries Team II-A It Starts As A Cool Toy ………. The Fun Factor Starts The Process –A–Affluent Customers At First –P–Purchased For Fun – Not Utility The Fun Factor Drives Greater Use –S–Segway To The Store –S–Segway To The Beach Public Exposure = Larger Sales Utility Use Increases As Commuters Find The Segway More Fun Than Parking On The Freeway Segway Commuters O n Their Way To Work Things Begin To Change ………. "Segway human transporter will definitely change the transportation industry"