1. Drive brand awareness. YouTube Promoted Videos YouTube Promoted Videos. Leveraging Your Video Assets.

2. Drive brand awareness. YouTube Promoted Videos Why? Benefits Conclusion Why add video to your marketing mix? It’s the fastest growing medium in history. How it works

3. Drive brand awareness. YouTube Promoted Videos YouTube Size and Scope. ● #1 online video site. ● #2 largest search engine (behind Google). ● #3 largest site. ● 4 billion + video streams per day. ● 60 hours of video uploaded every minute. ● 70% of YouTube’s traffic comes from outside the US. ● 72%* of US online population watch a YouTube video at least once per week. ● 52%** of people took action as result of watching a video online. *Source: Internal Google Data. Last updated: July 2012. **Sources: Trendstream and research firm Lightspeed, 2009; SNL Kagan, "Economics of Internet Media,” provided to eMarketer, May 21, 2009; Nielsen, 2009; "Online Video Advertisers, Content and Consumer Behavior," Online Publishers. Why? ConclusionHow it works Benefits

4. Drive brand awareness. YouTube Promoted Videos Why use YouTube? ● It’s straightforward All you need is a video to start advertising on YouTube – this can be any video you want your target audience to watch. ● It’s cost-effective You only pay when someone views your video. Why? ConclusionHow it works Benefits

5. Drive brand awareness. YouTube Promoted Videos How do promoted videos work on YouTube? ● Generate buzz Raise awareness and interest in your brand. ● Provide education Inform new customers about your business. ● Build engagement Start a conversation with your customers. ● Drive conversion Increase sales and positive ROI. Why? ConclusionHow it works Benefits

6. Drive brand awareness. YouTube Promoted Videos Where can users discover my videos? Users can discover videos by searching: ● On your homepage. ● By entering keywords. ● By clicking on related videos. ● On the Content Display Network. Why? ConclusionHow it works Benefits

7. Drive brand awareness. YouTube Promoted Videos On your homepage. Adding video to your website can really benefit your business as: ● Relevant videos appeal to customers and will keep them on your site longer. ● It allows you to demonstrate your products to customers in a way that text simply can’t. ● It's on-demand, so customers can view it anytime they want just by visiting your website. Why? ConclusionHow it works Benefits

8. Drive brand awareness. YouTube Promoted Videos By entering keywords. ● When a user searches on YouTube, keyword triggered videos will be shown to them with a high page position. ● By showing video suggestions based on their keywords, your ad is being seen by people who are already interested in what you have to offer. ● YouTube is the second largest search engine in the world. Why? ConclusionHow it works Benefits

9. Drive brand awareness. YouTube Promoted Videos By clicking on related videos. ● When a user views your video on YouTube, a link to other videos you have uploaded will be shown to the right of this video. ● This makes it much easier for people to find your videos and learn more about your business. Why? ConclusionHow it works Benefits

10. Drive brand awareness. YouTube Promoted Videos On the Content Network. ● Your video can also be shown on some of Google’s thousands of partner websites on the Google Display Network. ● Your ads can be shown to people who have visited your website in the past, but who didn't complete a desired action. ● This is an important tool for advertising which can radically improve return on investment for your marketing campaigns. Why? ConclusionHow it works Benefits

11. Drive brand awareness. YouTube Promoted Videos What happens after a user views my video? Make it easy for a user to interact, and measure that interaction ● Let the user engage further with what they see. ● Use overlays to drive the user to your website. ● Employ user Insight analysis to track and optimize. ● Paid views drive organic views over time. Why? ConclusionHow it works Benefits

12. Drive brand awareness. YouTube Promoted Videos Conclusion. YouTube Promoted Videos: ● Are easy and cost effective. ● Create a buzz. ● Educate people about your brand. ● Drive engagement. ● Increase your conversions. Why? How it works Conclusion Benefits

13. Drive brand awareness. YouTube Promoted Videos Thank you. If you have any queries or would like help setting up YouTube Analytics please contact: Mrkt360.com Why? How it works Conclusion Benefits