1. Learning Targets: Create a Brochure for Camp, Clinic (Workshop) aimed at a specific targeted market.

2. RECALL ADVERTISEMENT – Paid communication PUBLICITY – Free communication ENDORSEMENT – A person’s public expression of approval or support for a product or service. FYI – can be a form of advertisement or publicity.

3. Sports Camps and Workshops (Clinics) Chapter 6.2 & 6.3

4. What are sports Camps? Interactive experience that allows athletes to learn techniques and methods for a specific sport from experienced, typically successful coaches/players/trainers 1.Cost money 2.Seasonal (depends on the sport) 3.Typically last 5-14 days 4.Day camps or Over night camps - all inclusive (fee, lodging, meals) 5.Itinerary (camp activities)

5. What are sports Workshops (clinic)? Interactive experience that concentrates on a skill rather than a sport, where athletes receive coaching from experienced and typically successful coaches/players/trainers. 1.Cost money 2.Typically offered year round 3.Typically last 1-3 days 4.Typically Day camps 5.Itinerary (camp activities)

6. Why attend sports camps/clinics? Have fun while improving skill set Learn from best players and coaches Network (Exposure) 1. meet college coaches or pro-scouts 2. meet other athletes from around the country

7. Designing a Sports Camp/Clinic Checklist: Camp Name and goal/objectives Location/Date/Time Hire staff Cost of the camp Obtain Sponsors Create registration and payment process Market Camp (create/design brochure) Promote Camp

8. Camp/Clinic Sponsorship Team up with – local high school, college, professional teams Obtain business sponsors – that has a connection with the camp you are offering and where it is being offered at.

9. Camp/Clinic Promotion Promotional campaigns should include a wide range of media options and advertising methods; Pre-Camp emails Radio Announcements TV ads Contest Press release (newspapers) Interviews and photos (celebrity/professional staff) Giveaways at local events Community appearance (celebrity/professional staff) prior to camp at local event Post-Camp Photos for webpage and press releases Personal interest stories (publicity) Questionnaires for camp participants

10. You decide Camp / Clinic 1.Longer: 5 -14 days 2.Staff: College/Professional coachers/players/trainers 3.Detailed: encompass entire sport (offense, defense, etc) 4.Improve Skills: helps those already playing sport to improve 5.Cost: expensive 6.Networking: monitored by college recruiters and pro scouts 7.Sponsors: National, regional and local businesses 1.Short: 1 -2 days 2.Staff: High School Coaches/College Coaches 3.Specific: focus on particular skill of sport rather than whole sport 4.Introduce Sport: helps those not familiar with the sport to get started 5.Cost: moderate 6.Networking: occasional appearance from recruiter or scout 7.Sponsors: Local businesses

11. Assignment Read “thru” Chapter 6 Pgs. 122-136 Define: Foundation Tournaments for Charities Clinic Sports Camp Answer Intermission Questions: Pg. 130 Pg. 131 Pg. 134 Pg. 136 Answer Encore! Questions Pg. 132 # 3 and # 4 Chapter 6 Review Pgs. 138-139 Answer Intermission Questions: #1 – 12 EVERYTHING DO TODAY!!!!