1. Social Media Club Detroit and Ann Arbor (SMCDA2) Mixer and Launch June 23, 2009

2. Agenda 7 – 8 p.m. Mix and mingle 8 – 8:15 p.m. SMC overview 8:15 – 8:40 p.m. Define our goals and purpose 8:40 – 9:10 p.m. Discuss/tweak volunteer officer positions 9:10 – 9:25 p.m. Discuss meeting and event schedules 9:25 – 9:45 p.m. Discuss potential meeting topics/speakers 9:45 – 10 p.m. Open discussion and Resources

3. SMC Overview “Social Media Club was organized to share best practices, establish ethics and standards, and promote media literacy around emerging social media. “This is the beginning of a global conversation about building an organization and community where diverse groups of people who care about social media can come together to discover, connect, share and learn.” Four missions: 1. Expand Media Literacy 2. Share Lessons Learned Among Practitioners 3. Encourage Adoption of Industry Standards 4. Promote Ethical Practices through Discussion and Actions Online: http://ow.ly/fDg2http://ow.ly/fDg2

4. Define our Goals and Purpose Open discussion: What do we as individuals want to get out of this chapter? What do we want to provide to other interested folks in our community? What are your needs for being a member of this club?

5. Volunteer officer positions Programming Director: At the heart of the Social Media Club are great interactive events. The Programming Director manages all aspects of the activity calendar for the club. This person is responsible for: Developing and managing the schedule of events, including regular (monthly) public meetings and planning meetings Identifying topics for upcoming events Coordinating with the Partnership Director to secure speakers and identify venues for each event Securing speaker bios Preparing the event program for each public event, including agenda, directions and other special instructions Hand off event program to Promotions Director for publicity and Production Director for planning and coordination of event

6. Volunteer officer positions Partnership Director: Our activities wouldn't be possible without partners. We partner with other businesses and organizations to find topics, speakers and venues for future activities. The Partnership Director manages the relationships with the global Social Media Club parent organization, other important social media organizations (both national and local), as well as with local businesses and organizations interested in sponsoring or hosting upcoming activities. This person is responsible for: Managing relationships with SNCR and other national and local social media-related organizations Build and maintain relationships with, and identify co-sponsorship opportunities with, local marketing and technology organizations Identifying and managing the relationships with past and future event sponsors, co-sponsors and venues Coordinating with the Programming Director to find appropriate time slots, topics and venues for partner-sponsored events Coordinating with the Production Director to identify speaker and sponsor needs for each event

7. Volunteer officer positions Promotions Director: Promotion is key to the ultimate success of our organization-- and the earlier the better! This person is responsible for: Managing the Social Media Club web pages, including the blog, facebook, wiki, forums and e-mail list Coordinating with Programming Director to secure program agenda for each event Promoting future events through all the above-named channels Publicizing future events through online and traditional channels Writing and sending around recaps of each public meeting Recording, publishing and sharing audio and video from events

8. Volunteer officer positions Production Director: This person is responsible for all aspects of event execution, including: Assuming responsibility for event program from Programming Director Scheduling and managing planning meetings with event sponsors and speakers Managing on-site signage, video, audio and lighting Coordinating food and drink with event sponsors and/or venue Staffing and managing event registration Maintaining the master member list Managing development and collection of feedback forms Managing giveaways and all-other on-site activities

9. Volunteer officer positions Membership Director: The membership director is responsible for three important roles: Managing the master membership list of the chapter Promoting local membership in the global Social Media Club organization Managing the relationship with the global Social Media Club organization Digital Scribe: The Digital Scribe will be responsible for: Recording and/or blogging events

10. Volunteer officer positions Thoughts? Should we have a treasurer position to handle donations and registration fees for administrative costs and speakers? This would require reporting to the IRS and detailed accounting. This may be a topic for a future chapter meeting. Should we have a separate digital scribe or should the promotions director cover that? TAKE A WALK: If you want to volunteer for any of these positions, write your first and last name on the post it under the corresponding position. To share the work, we should have multiple volunteers per position.

11. Meeting and event schedules SMC asks that we host at least one educational event per month and meet regularly. To meet this requirement, we will need to ensure planning meetings among chapter officers are scheduled on a regular basis. To ensure members are able to attend planning meetings, chapter meetings and/or educational events, we need to compile a list of meeting and event locations throughout southeast Michigan.

12. Meetings and events Help us find places to meet and host events: Homework No. 1: Think about locations in your area that can accommodate small-to-medium spaces for planning meetings and post your suggestions on the SMCDA2 Wiki when you find them: http://ow.ly/fDyehttp://ow.ly/fDye Homework No. 2: To ensure we can accommodate large groups during speaker events, we also need to compile a list of large meeting spaces. Post those on the SMCDA2 Wiki when you find them: http://ow.ly/fDyehttp://ow.ly/fDye

13. Meetings and events Discuss chapter meetings schedules: Do you prefer weeknights, weekdays or weekends? How frequent do you want to meet? Should they all be planning meetings or should we sprinkle in some social events like mixers, breakfasts or outings? If people cannot attend, should we offer streaming video?

14. Topics and speakers We need to begin setting a course for our education and the education of others about social media according to the four missions of SMC: 1. Expand Media Literacy 2. Share Lessons Learned Among Practitioners 3. Encourage Adoption of Industry Standards 4. Promote Ethical Practices through Discussion and Actions These concepts may mean different things to different people depending on the industry in which they work. Break out in teams of 5 and come up with 3 topics you’d like to see covered in the next year and potential speakers for each. (10 minutes) Include in your suggestions the audience whom you believe would benefit most from this speaker/topic. Report back to the group for recording.

15. In closing Final thoughts? Questions? We have a Facebook group. Should we make it a page? Make sure you register on the chapter Wiki at http://ow.ly/fDye to post meeting locations, topic suggestions, access meeting notes, and learn about upcoming meetings.http://ow.ly/fDye Find us on: YouTube (we’ll post our meeting and event videos here): http://www.youtube.com/SMCDetroitAnnArbor http://www.youtube.com/SMCDetroitAnnArbor Twitter @SMCDA2 (tag #SMCDA2) Facebook group: http://ow.ly/fDM6http://ow.ly/fDM6 Main SMC: http://www.socialmediaclub.org/http://www.socialmediaclub.org/ Tags: SMCDA2 and socialmediaclub