1. March 2014
Copyright © 2013 EBIW

2. Our OCDM Customers
March 2014

3. Our ORDM Customers
March 2014

4. Our OADM Customers
March 2014

5. Robi Axiata Ltd OCDM Bangladesh eBIW Customer Spotlight Challenges
Robi Axiata Limited is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. It was formerly known as Telekom Malaysia International (Bangladesh) which commenced operations in Bangladesh in 1997 with the brand name AKTEL. On 28 March 2010, the service name was rebranded as ‘Robi’ which means sun in Bengali.
Robi
Dhaka, Bangladesh
INDUSTRY: Telecommunication
REVENUE: $ 34.4 Billion (Axiata Group)
ORACLE PRODUCTS AND SOLUTIONS:
Oracle Communication Data Model
Oracle Data Integrator
Oracle Exadata solution
eBIW Solution:
Dimensional data model
Telecom Data Warehouse
Robi Analytics
Challenges
Key Benefits
Built Data Model for in-house KPIs for
various departments such as Sales,
Marketing & Finance
Automatic SMS generating system for
the management team after
completion of everyday ETL process
Customer Acquisition and Customer
Churn calculation process build based
on customized requirements with 40
customized KPI .
Built a data mart, where from SAP BO
will extract the aggregated data
Legacy DWH (no Data Model
existed)
No BI Data Model that will give instant
results on a real-time decision making
No single source of truth for standard ETL
monitoring tools
No pre-built predictive models in current
DW solution (like: Churn prediction etc)
March 2014

6. OCDM ICE Telecom Costa Rica Customer Spotlight Challenges
Grupo ICE is a Costa Rican state-owned holding company that controls assets in electric energy and telecommunications sector. In telecommunications, it has a telephony coverage of 95% of the population. It offers national telephony services through fixed and mobile lines, public pay phones, international telephony and internet connection through ICE Telecomunicaciones. ICE modernized the telecommunications system, producing a comprehensive and affordable telephone network.
In order to overcome the current challenges due to competition coming in, ICE decided to implement the Oracle Communication Data Model (OCDM) as the Enterprise Data Warehouse and Business Intelligence tool.
Challenges
Engagement Details
In the past few decades, ICE was the only telecommunications service provider in Costa Rica. A couple of years back, the government opened the gates to other private service providers to operate in the country. The introduction of foreign competitors into the Costa Rican telecommunications market posed a chhallege to the state-owned company in terms of customer acquisition and churn.
eBIW started working with SOIN a local SI to implement OCDM at ICE, Costa Rica. Out of 8 modules of OCDM, 4 modules are being implemented. They are
Customer management
Revenue & Billing
Product Management
Proivisioning & Activations
Qualitative Results:
eBIW assisted ICE in developing analytics in the areas of customer acquisition, customer churn, customer order fall-outs, and financials pertaining to revenue and margin. This analytics, specially the acquisition forecasts and churn prediction provided by OCDM is helping the users to plan promotions and retentions programs.
March 2014

7. OCDM Contax S.A Brazil Customer Spotlight
Contax S.A is one of the leading Brazilian providers of outsourced call center services. Contax engaged eBIW to provide implementation services related to the define, design, develop and deployment of OBIEE and OCDM package for the call center Workforce Performance Reporting Application.
Benefits of the implementation include :
Improve Contax clients’ internal decision making and strategic workforce training and
planning process
Identify calls, Productivities and Performance measures and compile business approved
definitions
Consolidate different data sources in one reporting area
Resolve business classification and hierarchies (Organization and Employee) issues
Consolidate multiple reporting tools into one single standardize tool
Lower agent attrition by identifying training needs earlier
Identify first contact resolution by reducing unnecessary repeat contacts
March 2014

8. OCDM Claro - Ecuador eBIW Customer Spotlight March 2014
Claro Telecommunications headquartered in Edificio Centrum; Guayaquil. Claro is a brand of mobile phones belonging to the Mexican company America Movil, and operates in several countries in Latin America. CLARO is the Ecuador’s leading telecom operator, with almost 12 million subscribers. Claro provides telecommunication services such as mobile, fixed, Internet and television.
CLARO
Guayaquil, Ecuador
INDUSTRY: Telecommunication
REVENUE: $ 14 Billion
ORACLE PRODUCTS AND SOLUTIONS:
Oracle Communication Data Model
Oracle Data Integrator
Oracle Exadata solution
eBIW Solution:
Dimensional data model
Regulatory Report
OCDM as data warehouse solution
Challenges
CLARO wants to build and deliver reports for the Telecom Ecuadorian Regulatory Authority and needs an agile solution.
How to utilize the market leading telecom solution OCDM used as target data warehouse for the purpose of generating the Regulatory reports.
Enterprise-wide reporting infrastructure, using OBIEE, to support initially the reporting and analytics required for the regulatory reports
Value Delivered To Date
Integrate data sources BSCS, RTX, AXIS, Collector for Postpaid customer.
Integrate TecnoTree (Netezza) and other applications for Postpaid.
OCDM used as a Enterprise-wide data warehouse to support reporting and analytics needs of the business/functional users across Business Units, global Sales organization, corporate Finance and Executives
Provides a platform in which Finance and Business Units can combine data from other applications like Compensation
March 2014

9. OCDM SASKTEL Canada Customer Spotlight
Sasktel, Canada is one of the leading Telecom providers in Canada. eBIW was engaged by Sasktel to move data from different SaskTel source systems to central data warehouse system for end-user operational reporting to meet the requirements defined within the Residential Password Management (RPM) project, which is part of the Customer Self-Serve (CSS) program
Some of the major reports are :
Total we serve password changes total by CSC/CRCs
Total password changes by success vs. fail
Total password changes by credential type
User interactions escalating to we serve without password change attempt and after
password change attempt
Total self-serve vs. we serve password changes
Totals of self-serve versus we serve password changes by agent
March 2014

10. OCDM ZAIN Saudi Arabia Customer Spotlight Challenges Solutions
The OCDM implementation is focused on Eight subject & the building of critical KPIs and analytics associated with them.
Following subject areas are being implemented:
Customer Management, Revenue & Billing, Provisioning & Activation , Product Management, Network Management,
Marketing Management, Partner Management, Cost & Contribution
Challenges
Solutions
Complex Data Model not easy to manage
Data Quality
No Defined Requirements
Slow ETL process
Slow Response times to Business Users
Delay in processing ad hoc queries with
bulk output
Low scalability for customer analytics
based on data mart or cubes
Building a common, integrated, correlated & immediate
source of information at a global level through
implementation of a single, centralized data warehouse
using Telecom standard data model
Improve data quality, accuracy and availability through
implementation of leading data governance practices and by
involving each and every stakeholders
Simplifying and automating the reporting architecture;
enabled by layered architecture where 3NF for atomic data
and STAR schema modeling is used
Improving Client’s operational flexibility and efficiency by
providing decision makers the right information
March 2014

11. CABLE & WIRELESS Panama
Customer Spotlight
OCDM
CABLE & WIRELESS Panama
Cable & Wireless Panama is the largest communication service provider in Panama. eBIW is engaged here to implement the central data warehouse system using OCDM for the different lobs  like fixed line, mobile ( both pre & post paid) , broadband and cable TV.
The major activities eBIW has completed :
FIT-GAP analysis with the existing various source systems
Development of source ETL using ODI  to load data from various source system to
OCDM foundation layer.
Building of stage layer where the data from multiple system will be loaded and
transformed to suit the need of OCDM
Work in progress :
Customization of intra ETL to populated the aggregate layer from the data of
foundation layer.
Building of reports with the help of oracle OLAP and Mining technology to suit
customer needs. ,
March 2014

12. ORDM Customer Spotlight WM Morrison Supermarkets Plc – UK March 2014
Building an Enterprise Data Warehouse Using Oracle Packaged Apps
WM Morrison Supermarkets
Bradford, Yorkshire, UK
INDUSTRY: Grocery Retail
REVENUE: £14 Billion
ORACLE PRODUCTS AND SOLUTIONS:
Oracle Warehouse Management
Oracle Retail
Oracle E-Business Suite
Oracle PeopleSoft HR
ORACLE DW PRODUCTS
Oracle Retail Data Model
Oracle BI Applications
Oracle BIEE
Oracle Data Integrator
Wm Morrison Supermarkets Plc are the UK’s 4th largest grocery retailer, with annual turnover in excess of £14bn.
To accelerate the build of a new EDW, Morrison was using ORDM as a “Hub” to integrate disparate POS and Merchandise system and converge to a common Symantec layer. As a result ORDM was used as source of all operational reports as well as to support analytical applications.
Challenges
Deliver 40+ BI/DW Projects in 5 years for:- Finance, HR, Stores, Trading, Supply Chain & Manufacturing
Align BI & DW projects as closely as possible with ERP systems renewals
100 Million + Retail transactions per day
Support transition from Legacy to Oracle applications
Value Delivered To Date
Integrated Retalix POS into the EDW
Delivered near real time ODS using the ORDM data model
Migrated RMS reporting to new BI platform
Enabled basket level promotion and event analytics
Integrating ORDM with RMS
Implementing AP, AR, PS & HR into BI Apps
March 2014

13. ABC Stores Improved Store Operations
Customer Spotlight
ORDM
ABC Stores Improved Store Operations
ABC Stores is an 80 store Hawaii-based chain, combining aspects of both a convenience store with tourist-related goods. Some 38 stores are located with two (2) blocks of Waikiki Beach on the island of Oahu.
CHALLENGE
SOLUTION
BENEFITS
Better scheduling of employee personnel and floor coverage
Improved retail flow-thru
Reduced zero-selling occurrences
Improved GMROS from retail shelf level data
Implemented POS agnostic data warehouse
Implemented in 4 months
To ensure optimal floor personnel performance
To ensure merchandise mix corresponds to superior customer experience
To Improve Cross-Sell / Up-Sell merchandise assortments
To proactively understand out-of-stock situations
Multiple POS solutions
Oracle Data Warehouse for Retail
Oracle Data Mining
Oracle OLAP
Oracle Optimized Warehouse solution (Sun)
Oracle Data Integrator
March 2014

14. GORDMANS New York, USA ORDM Customer Spotlight Tasks Carried out:
BI Reporting
BI Publisher Reporting
System Health Check
Architecture Support
ORDM Implementation in progress……
March 2014

15. OUTBACK USA ORDM Customer Spotlight March 2014
Owns and operates Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, Roy's Restaurant and Fleming's Prime Steakhouse & Wine Bar.
OSI Hired a new CEO a few months ago, and she made it a top priority to get a brand new DW going so they could do better analytics and decision making. OSI went “LIVE” within SEVEN months. ORDM provided a support of 85% “fit” out-of-box. Deloitte is the implementer and spent most of their time in developing ETL from various source systems to ORDM in addition to extending the model to meet OSI specific needs.
OSI Restaurants Partners LLC
Tampa, Florida
INDUSTRY: Restaurant Retail
REVENUE: [Not Published]
ORACLE PRODUCTS AND SOLUTIONS:
Oracle Exadata Quarter Rack
Oracle Retail Data Model
Oracle DB Options
Partition,
RAC,
OLAP,
Data Mining
OBIEE
Oracle Data Integrator
Management Tools
APPLICATION
Lawson, HR Outsourced
Key Benefits
Value of Exadata as a platform for growth and consolidation
Time to value – Initial assessment showed over 85% matching between their DW requirements and ORDM out-of-box solution
Value of Advanced Analytics –Affinity, Loss Prevention & Shrinkage, Revenue Forecast, Customer Loyalty Attribute Importance
Reduced Consulting Efforts – Went “Live” with predictable cost due to several pre-built components with comprehensive metadata
March 2014

16. AER LINGUS Ireland OADM
Customer Spotlight
OADM
AER LINGUS Ireland
Building a Data Warehouse Solution based on OADM with the following objectives:
Fit Gap Analysis for source data feeds and report requirements
Data Modeling Extension design
ETL Design & Development
Reports Design & Development
March 2014

17. ANA Japan OADM Customer Spotlight
All Nippon Airways Co., Ltd.  or ANA, is a Japanese airline. It operates services to 49 destinations in Japan and 32 international routes[and has about 33,000 employees as of August  In May 2010, ANA's total passenger traffic is up year-on-year by 7.8%, and its international services grow by 22% to 2.07 million passengers in the first five months of 2010
Services performed:
OADM Fit Gap Analysis & Customization of ANA Source data feeds
Provide LDM education for ANA & implementation partner
Milestones delivered:
LDM customization policy
OADM LDM on site customer education
SSIM Pilot
LDM: Entity level mapping output
LDM: Attributes mapping and rules output
LDM: OADM foundation customization & draft ER charts
March 2014