1. rhetoric
: the art or skill of speaking or writing formally and effectively especially as a way to persuade or influence people

2. New Vocabulary Rhetorical triangle Rhetoric Argument
Rhetorical context
Purpose
Writer/Speaker (Ethos)
Audience (Pathos)
Message (Logos)

3. Rhetoric & Elements of Argument
First, understand that argument is not simply a dispute, as when people disagree with one another or shout at each other. Argument is about making a case in support of a claim in everyday affairs—in science, in policy making, in school, in courtrooms, and so forth.

4. Argument & Persuasion
Persuasion and argument are often used interchangeably-but they are not the same!
Persuasion is a broad term, which includes many tactics designed to move people to a position, a belief, or a course of action.
Persuasion relies much less on facts (logos) and more on emotions (pathos).
Argument is a specific kind of persuasion based on the principles of logic and reasoning (logos).

5. The Importance of Argument and Persuasion
In everyday life…
Appealing a grade, asking for a raise, applying for a job, negotiating the price of a new car, arguing in traffic court
In academic life…
Defending your ideas, engaging intellectual debate
On the job…
Getting people to listen to your ideas, winning buy-in, getting your boss to notice, getting cooperation, moving people to action

6. The Importance of Argument and Persuasion
In writing…
Irrefutably making your point, writing to be read
In reading and listening…
Critically evaluating other’s arguments, protecting yourself from unethical persuasive tactics, recognizing faulty reasoning when you see it.
TO CREATE CHANGE/AWARENESS

7. value or persuasiveness.
Analyzing Argument
In an argument essay, the writer selects evidence, and use logical appeal to structure an argument to prove a position on the topic. The single purpose is to argue a position and defend it with evidence in any discipline.
When you evaluate an argument or set of claims, you determine its
value or persuasiveness.

8. Writer/Speaker (Ethos)
Rhetorical Triangle While reading & analyzing arguments, address these 5 rhetorical elements:
Writer/Speaker (Ethos)
Audience (Pathos)
Message (Logos)
Purpose
Rhetorical Context
Add five elements of the rhetorical triangle: writer, audience, message, purpose & rhetorical context.

9. Writer’s Claim (Thesis)
Identify the claim – main idea, thesis, or the point the author is making – it may be directly stated or implied. Further, it may come early in the writing or near the end. What is the point of the argument?

10. Writer/Speaker (Ethos)
Writer’s Purpose
While reading or writing an argument, identify, the purpose of the communication – this is the rhetorical goal.
In other words, what is the author trying to achieve in his or her message?
Writer/Speaker (Ethos)
Audience (Pathos)
Message (Logos)
Purpose
Rhetorical Context

11. Writer/Speaker (Ethos)
Rhetorical Context
is the political, historical, social, cultural, and economic setting for a particular idea or event. In order to better understand the rhetoric, readers must look at its context--those things which surround it in time and place and give it its meaning.
Writer/Speaker (Ethos)
Audience (Pathos)
Message (Logos)
Purpose
Rhetorical Context

12. Writer/Speaker (Ethos)
Audience (Pathos)
While reading, identify who the intended or target audience is. Consider the rhetorical context when identifying this. As a writer, you must ask, “What values and belief do I appeal to in the audience? How can I engage both the audience’s heart and mind?” To have your message accepted by an audience, the writer should try to appeal to their emotions, which is why the audience is often linked with pathos in the rhetorical triangle.
Writer/Speaker (Ethos)
Audience (Pathos)
Message (Logos)
Purpose
Rhetorical Context

13. Writer/Speaker (Ethos)
While reading, identify what the writer is using to build credibility and trust with their audience. Consider their inherent background.
They can build their ethos
through the choices they
make in terms of tone,
style and addressing
counter arguments.
Writer/Speaker (Ethos)
Audience (Pathos)
Message (Logos)
Purpose
Rhetorical Context

14. Writer/Speaker (Ethos)
Message (Logos)
Writer/Speaker (Ethos)
Audience (Pathos)
Message (Logos)
Purpose
Rhetorical Context
In the rhetorical triangle, the message is often linked with logos, the content of the communication.
Logos is the logical use of evidence the author uses to support their message (or claim).
As a reader, you must ask yourself, “What assumptions support the reasoning? What is the evidence?”

15. Evidence can be any fact, statistic, or quote from others, provable sources. Evidence, to be useful, must be relevant and verifiable.

16. Rhetorical Strategies
Cause and effect (logos) - These claims argue that one person, thing, or event caused another thing or event to occur.
Analogy (logos) - This is an argument in which a conclusion is drawn about a situation based on similarities of this situation (analogies) to previous situations. It is considered the weakest of all of the techniques.
Stylistic Devices:
repetition, figurative language, sarcasm, symbolism, anecdote, and many more…

17. Evidence vs. Opinion
Some authors word their argument so subtly that the reader may confuse what is actually evidence vs. opinion. It takes a careful analysis to determine the difference.

18. Most Common Rhetorical Strategies
Underlined words=leave a blank space under it. We are going to find examples!
Cause and Effect: because of this…this happened…
Analogy: comparison between two words (or sets of words) to highlight some form of similarity between them
What death is to life, blindness is to vision.
Repetition
Figurative Language (which will include simile, metaphor, imagery, etc)
No example needed.

19. Diction: specific word choice to achieve a particular tone
Allusions: an expression designed to call something to mind without mentioning it explicitly; an indirect or passing reference
Especially to the Bible and historical figures
Diction: specific word choice to achieve a particular tone

20. Syntax: the way sentences are structured
Long sentences, short sentences, simple, complex
Shift in point of view: changes the narrator
first person to third person etc.
Sarcasm: saying the opposite of what you mean, usually adding an extra comment
Nice perfume. Must you drown yourself in it?
Humor: trying to make you laugh

21. Anecdotes: stories to illustrate a point
Rhetorical Questions: a question that is asked in order to make a point, rather than to get an answer
Don’t you hate rhetorical questions?
Extended metaphor: a comparison that is extended through the length of the piece
Example movie/book/story
Juxtaposition: purposefully comparing two things in order to show their differences
Anecdotes: stories to illustrate a point

22. In your group… Find an example for each of the following.
Write down the example in your notes.
Cause and Effect
Repetition
Extended metaphor
Juxtaposition:
Anecdotes:
Humor