1. NEW ASSOCIATE ORIENTATION June 19, 2007 Business Development Presentation

2. Business Development Tom Wyness EVP, Business Development (305) David Varga Organization Development Manager (400) Cathal O’Flaherty Business Development Manager (359) Lisa Sullivan Training & Development Assistant (398) Patty Beazley Project Analyst (209) Mark McKeown Business Information Director (519) Mark McKeown Business Information Director (519) Jackie Amilcar Manager, Syndicated Data (401) Jackie Amilcar Manager, Syndicated Data (401) Lauren Wald National Sales Analyst (373) Lauren Wald National Sales Analyst (373) Open Demand Planner Assistant West (264) Lauren Stamps Demand Planner Assistant East (265) Open Associate Manager, Sales & Marketing Analysis & Reporting (517) Open Associate Manager, Sales & Marketing Analysis & Reporting (517) Open Field Training Manager (rotating developmental role) (320) Emily Trolley Training Specialist (internal focus) (406) Julie Graham Training Associate Manager (external focus) (403) Sunny Edwards Administrative Assistant (215) Mark Stubenfoll Director – Business Analysis & Pricing (311) Open Budget Analyst (213) Thu Ngo Price Promotion Analyst (318) Open Promotion Processing Assistant (214) Open Sr. Budget Analyst (319) Matthew Freeman Manager of Marketing/ Sales Analysis & Planning (357) Matt Laughton Associate Manager, Demand Planning (313)

3. Business Development Department Strategic Plan Oversee and manage Beers Strategic Plan and identify areas of business development that provide specific direction, while being flexible enough to develop and expand our business with current and potential partners. Focus:  Improve the strategic planning process  Review/evaluate how projects contribute to the organization’s strategy  Acquisitions/Alliances/Corporate Synergies  Strategic management of technological innovation  Align with corporate strategy  Communicate our strategy to the entire organization in order to achieve consensus

4. Business Development High-Level Responsibilities  Actively manages and oversees all aspects of the Crown Project  Manages and oversees the Beers One Barton Strategic Plan and specific Beer projects  Manages business process improvements  Manages technology improvements  Special development projects  New business development

5. Beers Strategy/Tactics Improve Wholesale Execution –Annual Business Plan –Retail Survey System –Wholesaler and Retailer Standards –Tamarron Performance Improvement –Wholesaler Council Target addition brands and packages with existing suppliers –Product Development and Line Extension Capability Increase portfolio through acquisition –Target viable brands and suppliers –Develop prospecting strategy –Crown Project Task Force

6. CY’07 Business Development Projects

10. Business Development Who to contact: Cathal O’Flaherty: Business Development Manager- x39305 Patty Beazley: Project Analyst- x39271

11. Organization Development –Proactively manage large-scale interventions to increase organization effectiveness Includes change management, internal communications, strategic planning, career ladders, mentoring programetc. Training and Development –Design and delivery of learning to improve individual, department and division effectiveness to ultimately lead to increased organization effectiveness. Includes on-line learning courses, instructor-led courses, job aids, etc. Additional responsibilities –New Hire Orientation, Maintenance of websites: The Biz and Barton University, The Crown News, and many others

12. West Coast East Coast North Pacific South Pacific Rocky Mountain Southwest Empire New England Mid-Atlantic Southeast Central Crown Change Management Integrated Team Structure John Williams Mark Ortega John Killenberg Rob Rhyner John Toomey Greg Weinberg Lori Welsh Terry Lindsey NAM David Lancaster Beer Corporate Inc/Brands Business Dev. Supply Chain Marketing Planning Corp. Sales HR Legal Finance Brands Cathal Judy Fred Mark Curtis Jeannine Andrew Brian Lori O’Flaherty Koszyk Graefenhain Stubenfoll Smith Martin Levy Browne Logan NA-Off Jimmy Hannon NA-On Mike Blumberg Team Leader David Varga

13. Organization Development Who to contact: Organization Development- Dave Varga x39211 Training and Development External (Wholesaler Training)- Julie Graham x39354 Internal Training- Emily Trolley x39647 Communications- Lisa Sullivan x39257

14. Business Information High-Level Responsibilities  Data analysis and information  Syndicated, sales, channel, customer, and consumer research  Manage IRI, Nielsen, spectra, Ad View, SMART, Gladson, Technomic data sources  Develop and deliver insights via scorecard, dashboard and report formats  Support sales, marketing, finance, supply chain, administration and partners

15. Business Information Who to contact: Mark McKeown ext. 39669 Jackie Amilcar ext. 39638 Lauren Wald ext. 39416

16. Business Planning & Analysis Mission –Provide financial and business analysis that supports executive management strategic decisions resulting in maximization of volume and profit for Crown Imports and its partners. High Level Responsibilities –Budget Development Case Volume Pricing Promotions Crown Tactical Funds Sell Expenses Division Profitability –Forecast (Same as above) –Price Promotions Setup Promotion Changes Promotion Payments Customer Service –Crown Tactical Fund Support Processing / Questions

17. Business Planning & Analysis Strategy –Develop Crown Imports financial objectives and support these objectives with a vertically integrated financial plan for all sales divisions. –Oversee analysis of financial objectives throughout the year resulting in identification of risk & opportunities to the volume and profit goals Crown Imports. –Provide analytical support for division profitability. –Develop long term financial objectives to ensure that Crown Imports maintains a vision of sustainable growth.

18. Business Planning & Analysis Who to Contact TOPICNAME BUDGETSMark Stubenfoll Director of Planning & Analysis 312-873-9301 Matt Freeman Associate Manager of Planning & Analysis 312-873-9336 PRICE PROMOTIONSThu Ngo Promotions Analyst 312-873-9458 Sunny Edwards Project Assistant 312-873-9543 CROWN TACTICAL FUND SUPPORTSunny Edwards Project Assistant 312-873-9543 *Open Positions-Senior Budget Analyst / Budget Analyst

19. Demand Planning High-Level Responsibilities  Develop and communicate a “consensus” depletion forecast that Supply Chain can execute against (brewery orders, planned shipments, etc.)  Based on feedback from Sales divisions, Pricing group, wholesalers and Supply Chain  Focus on forecast horizons that are in-line with the lead-times from our breweries (1-4 months out)  Continuously track forecast error, set and monitor accuracy goals, and identify opportunities to improve the forecasting process

20. Demand Planning Who to contact: Matt Laughton x39465 Lauren Stamps x39676

21. Stay tuned for upcoming development opportunities!! Please call us with any additional questions! Thank You!